Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

Sell A $2k+ offer to businesses? I'll Help You Build Consistent Lead Flow In Under 60 Days

Ruchi V.

Damn, I haven’t posted on here for 5 months, and it’s been kinda… Glorious 

Probably not what you expect to hear from someone who (was) in the business of telling people they need to post on LinkedIn more.

But at the end of last summer I started a e-com passion project on the side, and within 60 days it was covering the (insanely high) living costs here in the UK

So I gave myself permission to follow what felt fun, and post when I felt like it

Turned out it’s been 5 months and 0 posts lol

I do want to change that, but on my terms.

I’ll be back here to post, whenever I feel like it

- Not for the aLgoRiThm
- Not to comment on sanitised posts I don’t care about
- Not to try to get people to book sales calls in the DMs 🤢

Just some honest behind the scenes of what I'm actually building. Messy, in real time, no plan.

Feel free to follow along…. Or not✌🏽 

P.s. What did I miss? Catch me up in the comments!

Ruchi V 💁🏽‍♀️

Help experts land high-end clients through TrustRich Content and AI - Link in bio

taplio

The Battle

Ryan Musselman

Ruchi V.

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Performance ScoreRuchi V.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Musselman

Ruchi V.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreRuchi V.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance