Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

Planning new SEO content for 2026?

PLEASE do this first:

1. Get all your blog URLs into a spreadsheet.

Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions.

Connect further data sources:

- Ahrefs
- Google Analytics
- Google Search Console

2. Enter each URL into Google Search Console or Ahrefs and find its best-ranking keywords.

Add this data to the spreadsheet for each page:

- Primary keyword (your main keyword)
- Secondary keywords (variations and similar)
- Current position for your target keyword(s)

If a URL isn't ranking for anything?

Find the most relevant keywords using Ahrefs.

Then...

3. Audit each blog post and assign actions:

- Leave: Content that’s reached its full potential
- Merge: Cannibalizing or extremely similar content
- Delete: Content that no longer offers value to users
- Update: Small changes to improve the performance
- Rewrite: Large changes to improve the performance

4. Spend a few weeks in Q1 implementing these actions to get more out of your existing assets.

Prioritize updates and rewrites that have:

- Target keywords in positions 4-20
- Higher conversion and $ potential
- Easy improvement opportunities

Remember:

Not all of your Q1 content needs to be new. Look at your existing content first.

You're likely sitting on many quick wins.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

Flew to London for a single meeting that will define our next 90 days at Kleo. Last quarter, we hit $62k MRR in 53 days. Here's the exact agenda:

[Total time: 6-8 hours]

FOUNDATIONS (30 mins)

Everyone shares one thing they need from today. (5 mins)

Add issues to the list. "Issues" are tasks, blockers, or opportunities that need attention this year. (10 mins)

ROCK SETTING (4.5 hours)

Put 1-year goals on the whiteboard (revenue, profit, client numbers)

Put 90-day goals next to them. Only topline numbers first.

Then brainstorm: "How do we hit these numbers?"

Choose the most important "issues" to prioritize over the next 90 days.

Keep, Kill, Combine until you have an organized list.

LUNCH BREAK

Choose 3-7 Company Rocks. Rocks must be SMART goals.

Then choose Rocks for each department and each leadership team member.

Final Rock count:

- Company: 3–7 Rocks
- Departments: 3–7 Rocks each
- Leadership: 3–7 Rocks each
- Other Employees: 1–3 Rocks each

Share Rocks in a circle.

Hold each other accountable using two thumbs up: one for SMART, one to confirm it's right-for-this-quarter.

IDS SECTION (2 hours)

IDS = Issues to Discuss and Solve

Review your issues list. Pick the top 3.

Identify, Discuss, Solve. Leave with problems solved to build momentum.

CLOSING (30 mins)

Put on calming music. Get into a meditative state.

Answer these four questions:

- How did you feel about today?
- Any AHAs or highlights?
- Were your expectations met?
- Rate this meeting 1-10

This framework keeps us aligned, focused, and moving fast.

We’re launching Kleo to the public in 15 days.

And we want you to be part of it.

To celebrate, we’re holding a webinar to reveal the entire lead gen system we used with organic content to scale our businesses from 0 to $61k MRR in 53 days.

RSVP here for free: https://lnkd.in/eJTyrHjn

Be different, stay free, and make money teaching stuff you enjoy. 100M+ views. 150K readers. INFJ, Coach, Writer. Regular tips to set you apart at the Mastery Den newsletter ⮕ masteryden.com

Connect with me and learn how to master your writing habit and make an impact with your words: https://www.alexmathers.co <- Get your free productivity checklist when you join.

I'm a writer, coach, illustrator, film-maker and course creator.

I have a readership of over 200,000 to my newsletters and articles.

My focus right now is helping you overcome sabotage, build confidence, find your voice and develop a writing habit that changes the world.

I write stand-out articles that generate tens of thousands of new eyeballs weekly for brands and individuals who want to grow.

"Alex is a hell of a writer. When I observe people who write well I feel empowered."

- D. Selinger, Illusionist, Business owner

“Alex has a command of the medium that I don't have. His tweets were better than I could have written. We all need someone outside of ourselves to see us - and perhaps speak for us - better than we can do ourselves. Alex has impressively risen to this challenge.  I highly recommend his writing service."

- Derek Sivers, Founder CD Baby, entrepreneur, writer

--

Businesses founded:

Red Lemon Club - A blog for creatives, leaders and entrepreneurs about creativity and consciousness.
Ape on the Moon - 'The best in contemporary illustration and animation'
Book of Lift - 'Daily questions to help you succeed, one step at a time' (productivity planner).
Alex Mathers - Impactful writing and courses.
Alex Mathers Coaching - Transformational coaching and coach training.

I built a global design business in my twenties, working with international clients, without any formal training in either business or design.

I work with a handful of people each year as a coach to help them realise their full potential and expand their businesses.

"I had the pleasure of working with Alex for several months. I found our coaching calls to be insightful and frequently surprising. Alex has a knack for distilling what can feel like big, complicated problems into actions and patterns that I can then control and manage." ~ Chris Hough

I'm self-taught in illustration with a degree in Geography and a Masters in Real Estate. Clients include Google, the BBC, Mars, Barclays, Saatchi & Saatchi, Two Dots Games, Wired Magazine and Time Out London.

My personal site: www.alexmathers.net

Speaking includes:

OFFF Design Conference, Barcelona
Icon Illustration Conference, Austin, TX
Behance, Tokyo
DXSaigon, Ho Chi Minh City
New Designers, London
Association of Illustrators, London
Ilustratour Conference, Valladolid, Spain

35+ podcast interviews various.

Alex Mathers

If you feel like you can't go on,

You need to stop thinking in miles,

And start thinking in inches.

Everything is conquerable.

Coach, illustrator and author of 8 books. Helping you develop a resilient mind and a writing and publishing habit for impact. 205k readers. 200M+ views. Regular tips at my newsletter ⮕ alexmathers.co

I now write fiction for two hours in the morning 
before anything else.

Then it’s newsletters and articles.

It took me years to figure out how to finally bring 
fiction into my routine.

I kept treating fiction like dessert when it needed 
to be the main course...and so fiction never got done.

But now I know the stuff that feels the ‘least important’ 
is usually the most important.

That now comes first. 

Everything else can wait.

. . .

Want more energy to create remarkable things?

You will triple your productivity in days...

When you join my daily newsletter and grab my productivity checklist.

Most people are lost.
They need purpose.
But purpose isn't found.
It doesn't come knocking.
The minute you act with purpose...
That's when you have it.

I learned that one of the fastest ways to grow 
your following as a writer is to get good at this:

Say the true thing most people aren’t saying.

I don’t always remember to do this.

Often it takes too much courage for me to bother with.

But when I do, my audience responds better, even 
if many decide to unfollow.

Honesty, often brutal, is the best long-term play.

. . .

Want more energy to create remarkable things?

You will triple your productivity in days...

When you join my daily newsletter and grab my productivity checklist.

Join 33,000 via link in bio or top comment.

I had a big revelation years ago that still affects 
my life.

I learned that most, if not all, my problems were 
directly linked to my fear of one thing:

My fear of disappointing people.

Think for a moment how your current concerns 
revolve around this.

So my life changed when I asked myself one question:

‘How might my life improve if I was okay with 
sometimes disappointing others?‘

. . .

Want more energy to create remarkable things?

You will triple your productivity in days...

When you join my daily newsletter and grab my productivity checklist.

Growth from writing was slow for years.

I'd check my stats and wonder if I was wasting my time. 

The numbers barely moved.

But I had been through the same process as an illustrator.

I created and shared over three hundred illustrations before 
I started seeing results, and clients approaching me.

Things start slow, but it doesn’t mean things aren’t compounding.

This means my skills were sharpening, the library of work growing, 
and the slow accumulation of people who actually cared.

Fast growth is mostly luck. 

Slow growth is mostly skill. 

One of those you can control.

. . .

Want more energy to create remarkable things?

You will triple your productivity in days...

When you join my daily newsletter and grab my productivity checklist.

taplio

The Battle

Rob Hoffman

Alex Mathers

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taplio

The Battle

Rob Hoffman

Alex Mathers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

Performance ScoreAlex Mathers's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Hoffman's LinkedIn Performance