Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO in 2026 is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results.

True SEO and holistic marketing does.

PS. Want to see what SEO in 2026 looks like?

Join our first ever LIVE session later today. RSVP here (it’s free): https://lnkd.in/eiF7S-yM

Daily tactics to grow revenue with organic content and AEO / SEO. | My businesses: Contact.so | Mentions.so | Kleo.so (all bootstrapped, all profitable, all growing)

"I don't know how to do SEO in 2026"

Start from level 1 in The New SEO Game:

SEO isn't just Google rankings anymore.

It's now "Search Everywhere Optimization".

Reframe your “New SEO” project as a game, and you'll become addicted to levelling up.

Level 1: Traditional SEO

- Fix technical problems killing your rankings
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Earn quality backlinks through outreach and PR

Level 2: AI Search Optimization

- Format content so AI can parse it easily
- Build pages that AI platforms want to cite
- Structure information for machine consumption
- Test how your brand appears in AI search results

Level 3: Paid Search Visibility

- Run Google Ads for high-intent keywords
- Target competitor terms with YouTube Search Ads
- Capture Bing traffic through Microsoft Ads
- Measure paid performance across every platform

Level 4: LLM Answer SEO

- Produce authoritative content LLMs trust
- Build a knowledge base for AI training data
- Position your brand as the definitive source
- Monitor brand mentions in LLMs with Mentions

Level 5: Brand Authority SEO

- Get unlinked brand mentions across the web
- Feature in industry roundups and expert lists
- Build brand recognition without traditional backlinks
- Track brand mention volume and sentiment

Level 6: Community SEO

- Provide value in relevant Reddit threads
- Share expertise on Quora in your space
- Engage in Slack communities and Discord servers
- Build reputation in industry forums and groups

Level 7: Parasite SEO

- Repurpose content on Medium and LinkedIn Pulse
- Publish beehiiv newsletters to rank in Google
- Guest post on high-authority platforms/websites
- Leverage existing domain authority for quick rankings

Level 8: Platform-Specific SEO

- Optimize for Amazon search if selling products
- Focus on YouTube SEO for video content
- Master TikTok's algorithm for short-form content
- Optimize App Store listings for apps/extensions

Level 9: Topic Domination

- Own conversations across ALL channels
- Create content ecosystems to reinforce each platform
- Become the go-to expert mentioned everywhere
- Monitor and maintain authority across all channels

Completed all levels?

SEO is constantly evolving in 2026.

Stay ahead or get left behind.

PS. Need help levelling up?

Join our first ever SaaS SEO in 2026 LIVE session tomorrow, March 4th. 
RSVP here (it’s free): https://lnkd.in/eiF7S-yM

We analysed 1,000s of AI answers to find out how LinkedIn content can improve your AI visibility.

Semrush found that LinkedIn is the 2nd most cited website in AI answers (behind Reddit).

But their only other insight?

"LinkedIn: A steady rise across all AI platforms"

So we went much deeper with Mentions and analysed 4.8M AI answers and 13.4M citations.

Here are 7 key insights we found:

1. Almost half (42.5%) of all AI prompts we’re tracking cite LinkedIn at least once. Huge reach for a single platform.

2. AI citations of LinkedIn grew by 72% in just 6 months. AI tools are finding and using LinkedIn content more every month.

3. 85% of LinkedIn citations come from Google’s AI products (AI Mode and Overviews). Using LinkedIn for AI visibility is mostly playing a Google game.

4. LinkedIn Pulse articles get 8x more citations than regular LinkedIn posts. Long articles work way better than short posts for AI visibility.

5. LinkedIn Pulse articles are doing two things at once: They help content rank on Google and then get picked up by AI answers.

6. Company pages get cited more often than any other LinkedIn page type. If your company page ranks well, it is cited more consistently by AI.

7. AI loves LinkedIn most when people ask about people, companies, experience, and practical advice.

Here are the types of prompts where AI is most likely to pull from LinkedIn (from highest to lowest):

- Hiring and HR questions (69.17%)
- Real examples and case studies (65.12%)
- “Who is this person or company?” (58.89%)
- Learning and training topics (57.04%)
- Software and tools (56.10%)
- “Why” questions (54.76%)
- “How” questions (49.72%)
- “Best” or “top” lists (48.92%)
- Recommendations (48.59%)
- Reviews and opinions (48.21%)
- Comparisons (47.35%)
- “What” or “which” questions (45.14%)
- Everything else (33.34%)

We’re currently building an AI visibility strategy for beehiiv using these exact insights.

Worth sharing the process in real-time?

Our SEO Agency is trending on X News right now... last time this happened the CEO of Google himself weighed in.

If you haven't seen it yet, Jake Ward published a controversial article yesterday.

It breaks down his AI-powered SEO experiment that will likely redefine how founders think about organic content and SEO in 2026.

So far, the results are insane:

- +466% SEO traffic growth in 60 days
- 13,000+ pages published in just 3 hours
- 50% of those pages aren't even indexed yet

People think SEO is slow. But this proves it could be the fastest growth channel for startups in 2026.

The two biggest takeaways for founders looking to invest in this growth channel:

1. Content today is built like software, not written.
2. People want to interact with content, not read it.

I've talked to dozens of founders over the past weeks, and one thing is clear…

Most know this is a growth channel they can't miss out on, but have no idea where to start.

If that sounds like you, or you’re wondering whether this would work for your site, DM me or book a call (link in comments).

I called my shot last year, then spent 183 days making it happen:

Launched 2 businesses in 4 cities and hit $75k MRR.

I lived out of a suitcase, built in public, experienced setbacks, took massive risks…

But here’s what calling my shot has made painfully clear:

1. Define the shot before you take it

I asked myself: What would the best 6 months of my life look like?

I wrote down the answer. Then showed it to my co-founder, Jake:

"We’ll spend 6 months moving from city to city, meeting interesting people. Launch two businesses and grow them fast. Build in public, and get invited on all the podcasts we've been fans of for years."

And it all came true.

You can't call your shot if you don't have total clarity on what it is. Write it down. Make it specific. Then do it.

2. Go to where the interesting people are

Whatever shot you're calling, you will need people.

I spent 6 months moving from city to city, connecting with unique and talented people.

The people I met ended up becoming my co-founders, clients, and team members.

Moving cities is your competitive advantage because so few people are willing to do it.

3. Be the first to drink the Kool-Aid

People want to join a mission and get excited about something. So don't be afraid to sell it.

You may never arrive at the original destination, but here's a secret: nobody cares.

Most people just want an excuse to go on an epic adventure.

Dream big, define your vision, then build a team around it.

4. The biggest mistake is moving so slow you don’t make any

Our first CTO quit. And we didn't let it slow us down.

In less than 24 hours we:

Met with a new candidate
Made a handshake deal for equity and comp
Flew him across the world to sleep on our couch

If you make mistakes, good. That means you're moving fast enough.

You can't steer a stationary ship.

5. Be loud and unapologetic

I’ve documented everything we built on platforms like LinkedIn and X.

People told me not to share our numbers and growth strategies publicly. But I did it anyway.

I used Kleo to turn my ideas and stories into posts (like this one) that got attention.

That attention turned into:

- 2 dream podcast appearances
- Incredible talent asking to work with us
- lead flow for all three of our businesses

The most powerful lesson in all this (for business and life)?

When you call your shot…Call it loud.

Life is short. So tell the world exactly what you want, then go get it.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

Secret Sessions

Secret Sessions started as a YouTube channel featuring 100s of artists, from Bastille to Kacey Musgraves and Ben Howard. This grew into a live event that took artists like Arlo Parks and Mahalia to venues such as Soho Farmhouse and The H.Club.

We now focus on developing the next wave of talent through Artist Development programs and coaching.

Founder

The F List for Music

The F-List helps female and gender minority musicians overcome structural barriers by facilitating training and profile and professional opportunities.

The brainchild of equality and diversity campaigner Vick Bain, The F-List is an online resource that lists artists, bands, songwriters and composers who identify as female. Initially uploaded as a sprawling online spreadsheet, Bain has re-launched it as a fully searchable, not-for-profit website. 

The aim of the directory is to improve representation of women at all levels of the industry – from session musicians and arrangers, to producers and festival headliners. The initiative has already gained support from partners such as SWIM (Scottish Women Inventing Music) and Independent Venue Week and ambassadors such as Be Charlotte.

Director 

Creator Business School

We help musicians build and monetise their fanbase by building profitable businesses using a creator ecosystem.

Founder 

SUBTVU LTD

Head Of Music

GIRLS TO THE FRONT

In 2019 just 20% of the artists signed to record labels and 14% signed to publishers were women. This industry does not do enough to support the growth of female artists, and we are committed to changing this narrative – giving artists the tools they need to remain independent and ultimately building a fairer and more inclusive industry for all.

Founder/CEO

This Here

Working on Cultural Influencer strategy for The North Face.

Creative Director 

Startup Leadership Program

The Startup Leadership Program is a highly selective, world-class training program for outstanding founders, leaders, and innovators. SLP Fellows have founded 1,100+ successful startups & raised more than $600M in funding.

Fellow

Instrumental.

Responsible for developing Instrumental's business model of profitably providing content strategy for 3rd parties including brands, advertisers, media companies and any other businesses looking to promote their products and services to the Instrumental's connected audience.

I was leading the team pitching/winning content commissions and developing the Instrumental network through attracting new artists/creators/channel owners into exclusive and non-exclusive partnerships with the business.

Creative Director

I was brought in to PopShack, to build and grow their video Output and music influencer network. 
I grew their YouTube channel from the ground up working with mainstream and YouTube artists. 
I was responsible for working with brands and partners to develop influencer marketing strategies and creative video output for these projects. I managed production teams and network of influencers.

Head of Visual Programming

BalconyTV

BalconyTV is a leading daily online viral music show that features bands, musicians and other variety acts on balconies around the world.
I was brought into to manage full production of the London Balcony, this role involved finding the location, assembling a team of camera operators, sound, presenters. For over a year we produced and uploaded 7 shows a week (one every day!) with artists such as Ed Sheeran, Jessie J, Beardyman and many more.

Executive Director

Video Box

Video-Box is an online video production company specialising in music and fashion content.
Video-Box focusses on growing online audiences through creating high quality content people want to watch and share. With 20 million hits, 2 leading music channels and a wealth of happy clients Video-Box promises to deliver a high quality video campaigns from concept to completion.

Clients include: Burberry, Nintendo, Lucozade, Ben Sherman, Paul Smith, Warner, Universal...

Hey 👋 I'm Harriet JW. In 10 years I’ve built a YouTube Channel to 10M views, launched a Top3 iTunes Podcast and drove 100M+ views for me and my clients. 

→ Here’s the big shift: 
After years of chasing views and numbers, I realized it wasn’t leading to meaningful growth or revenue. 

If you’ve had enough of quick-win tactics that focus only on vanity metrics, I’m here to help. I work with creative brands that want sustainable growth and real results—businesses that need a system for attracting, nurturing, and converting clients in a way that feels seamless.

This isn’t coaching; it’s a strategic partnership designed to build a scalable, growth-focused sales system that delivers authentic connections and measurable growth. 

I work with creative businesses to implement a complete sales and growth ecosystem—automated and optimized, so you can drive revenue without exhausting your time or energy.

Here’s how we make it happen:

→ Sales Strategy Deep Dive: We start with a strategic session to identify your growth goals, what’s working, and the high-impact changes that can drive revenue.

→ Modern Marketing:  Using my 3 Pillar Playbook will make sure your marketing message is watertight and reaching the right people.

→ Custom Sales & Growth Framework: We design a growth strategy that aligns your brand with a seamless lead-nurturing process—targeting, converting, and retaining clients with a method that resonates with your audience.

→ Automated Growth Ecosystem: I install a system that guides leads from first interaction to loyal client, creating a reliable pathway for consistent, scalable growth.

With continuous optimization, check-ins, and dedicated support, you’ll gain a growth engine that operates in the background, converting interest into revenue while you focus on what truly matters.

This is my passion.  I know what’s possible when creative businesses embrace a growth strategy that aligns with their values and drives results, and I’m here to make it happen for you. 

Ready to go from overwhelmed to growth-focused? Let’s connect.

DM me or email Harriet@HarrietJW.com to learn more.

Harriet Jordan-Wrench

I turned down an all-expenses-paid trip to SXSW this year. Not because I wasn't grateful. Not because I don't value what it represents…

Two reasons:

The first: I'm not spending money in America right now.

There are people I love there. People I admire deeply. Some of the most brilliant minds in music are based in the US.

But I vote with my pound. And the current political system does not reflect those people or their values. Pretending it's possible to separate commerce from politics in 2026 is either naive or convenient.

It's no longer acceptable to say "I don't do politics." Look around. The world is burning. Everything is political. And everything political is harder for minorities, harder for women, and harder for anyone who doesn't fit the default template of who gets to build things.

The second reason is this photograph.

That's me. That's my daughter, who turned one last week. That's 7 minutes before the SXSW application deadline.

I applied, I was selected, I was excited to go.

The scheme told me they'd be "flexible within reason." It was 8 days. I couldn't go for fewer. I couldn't bring someone to help with her. It simply wasn't compatible with my life right now.

That's fine. I'm not complaining.

What I am saying is this: anyone who tells you that women and men have equal access to opportunities like this is not being honest with you.
Most men in my position apply, get on the plane, send the postcard.

A woman with a one-year-old does the maths, realises the infrastructure doesn't bend, and declines.

International Women's Day asks us to celebrate progress. I think we also need to be honest about where the gaps still live - not in the grand gestures, but in the small prints. The "within reason." The 8-day minimums. The networking events at 7pm that assume you have someone at home.

Progress isn't just policy. It's the quiet decisions that don't get made because the conditions aren't equal.

I turned down SXSW. I'd do it again.

Stand for something, or spend your platform on nothing.

(Betty is unbothered. She got to stay home.)

Music industry CMO & strategist | Building the methodology companies need for artist development at scale | Secret Sessions Founder

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The Battle

Rob Hoffman

Harriet Jordan-Wrench

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

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