Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

Planning new SEO content for 2026?

PLEASE do this first:

1. Get all your blog URLs into a spreadsheet.

Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions.

Connect further data sources:

- Ahrefs
- Google Analytics
- Google Search Console

2. Enter each URL into Google Search Console or Ahrefs and find its best-ranking keywords.

Add this data to the spreadsheet for each page:

- Primary keyword (your main keyword)
- Secondary keywords (variations and similar)
- Current position for your target keyword(s)

If a URL isn't ranking for anything?

Find the most relevant keywords using Ahrefs.

Then...

3. Audit each blog post and assign actions:

- Leave: Content that’s reached its full potential
- Merge: Cannibalizing or extremely similar content
- Delete: Content that no longer offers value to users
- Update: Small changes to improve the performance
- Rewrite: Large changes to improve the performance

4. Spend a few weeks in Q1 implementing these actions to get more out of your existing assets.

Prioritize updates and rewrites that have:

- Target keywords in positions 4-20
- Higher conversion and $ potential
- Easy improvement opportunities

Remember:

Not all of your Q1 content needs to be new. Look at your existing content first.

You're likely sitting on many quick wins.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

Flew to London for a single meeting that will define our next 90 days at Kleo. Last quarter, we hit $62k MRR in 53 days. Here's the exact agenda:

[Total time: 6-8 hours]

FOUNDATIONS (30 mins)

Everyone shares one thing they need from today. (5 mins)

Add issues to the list. "Issues" are tasks, blockers, or opportunities that need attention this year. (10 mins)

ROCK SETTING (4.5 hours)

Put 1-year goals on the whiteboard (revenue, profit, client numbers)

Put 90-day goals next to them. Only topline numbers first.

Then brainstorm: "How do we hit these numbers?"

Choose the most important "issues" to prioritize over the next 90 days.

Keep, Kill, Combine until you have an organized list.

LUNCH BREAK

Choose 3-7 Company Rocks. Rocks must be SMART goals.

Then choose Rocks for each department and each leadership team member.

Final Rock count:

- Company: 3–7 Rocks
- Departments: 3–7 Rocks each
- Leadership: 3–7 Rocks each
- Other Employees: 1–3 Rocks each

Share Rocks in a circle.

Hold each other accountable using two thumbs up: one for SMART, one to confirm it's right-for-this-quarter.

IDS SECTION (2 hours)

IDS = Issues to Discuss and Solve

Review your issues list. Pick the top 3.

Identify, Discuss, Solve. Leave with problems solved to build momentum.

CLOSING (30 mins)

Put on calming music. Get into a meditative state.

Answer these four questions:

- How did you feel about today?
- Any AHAs or highlights?
- Were your expectations met?
- Rate this meeting 1-10

This framework keeps us aligned, focused, and moving fast.

We’re launching Kleo to the public in 15 days.

And we want you to be part of it.

To celebrate, we’re holding a webinar to reveal the entire lead gen system we used with organic content to scale our businesses from 0 to $61k MRR in 53 days.

RSVP here for free: https://lnkd.in/eJTyrHjn

I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

You’ve built something real.

A company. A career. A reputation that took years to earn.

But even the most accomplished leaders face one problem:

Their story isn’t reaching the people it could impact most.

That’s where I come in.

I help C-suite Executives, Founders, Authors, and Speakers turn their ideas, experiences, and wisdom into growth content that builds authority, trust, and opportunity on LinkedIn.

Before ghostwriting for top leaders, I was behind the scenes too, working 60-hour weeks on a $22,500 salary with UConn Men’s Basketball. 

In 2020, I took a risk, bet on myself, and went all-in on a small Instagram page I was building called Unleash The Knowledge.That single step changed everything.

Five years later, that brand has grown to nearly 200,000 followers, and I now run a multi–six-figure business helping professionals communicate their value online.

Since then, I’ve partnered with 500+ clients, including:

• Rick Ross, Grammy-nominated Rapper
• Jim McKelvey, Co-Founder of Square
• Kara Goldin, Founder of HINT Water
• Terry Virts, NASA Astronaut

Each project has one goal: to help leaders like you articulate the wisdom you’ve earned, and amplify it through powerful storytelling.

If you’re ready to turn your experience into influence, here are three ways to start:

1. Follow me for daily insights on storytelling, strategy, and influence.

2. Get my 30 Free Templates to create client-attracting content in under an hour. (DM me "TEMPLATES")

3. Done-For-You LinkedIn Growth: My team and I handle everything, from strategy to content, so you can grow your audience, authority, and deal flow. (Book A Call Through My Featured Section)

Let’s make your ideas impossible to ignore.

— Owen Sammarone

Owen Sammarone 🚀

30 days alcohol-free. ✅

I started on December 28th…

Which means I went into New Year’s Eve sober for the first time in my adult life.

Not because I “had to.”

Because I wanted to prove something to myself:

I’m in control.

Not my habits.
Not my environment.
Not the social pressure.
Not the “I’ll start Monday” voice.

And honestly?

This month reminded me of a simple truth:

Confidence isn’t something you think your way into. It’s something you earn by keeping promises to yourself.

Dry January has been a great experiment.
Not for the badge.

But for the identity shift:

“I do what I say I’m going to do.”

If you did Dry January too…
Are you still sticking with it?

I help founders turn LinkedIn into a deal-flow asset through CEO-level positioning + storytelling

This morning’s meeting was with myself.

No laptop.
No notifications.
No AirPods.

Just a black coffee, two eggs, and an old-school diner.

There’s something powerful about choosing absence in a world addicted to presence.

No inputs.
No scrolling.
No urgency to respond.

Just thinking. Not strategizing. Not optimizing.

Most people say they “don’t have time” to slow down.
The truth is they’re afraid of what shows up when the noise turns off.

Clarity doesn’t come from more information.
It comes from space.

Highly recommend taking yourself on a solo date this week.

Leave the phone in your pocket.
Order something simple.
Sit longer than feels productive.
Nurse some black coffee.

The ROI is always higher than expected.

I'm not a natural early morning person.
Especially not on the weekends.
But, yesterday on this past Sunday, I tried something different.

I went on a sunrise hike with a friend I met here in Nashville.

No rush.
No noise.
No pressure to be anywhere else.

Just stillness.

I sat on this ledge, surrounded by trees and light breaking through from the vast distance.

I was reminded how rarely we slow down enough to see what God has already done.

In our lives...
In our relationships...
In the world around us...

For me, you can feel a deep sense of gratitude when your phone isn't buzzing, and when you are in the wilderness.

My friend captured this unique moment with his drone.

It reflects how the morning felt:

Grounded. Quiet. Expansive. Calming. Joyful.

In a world that constantly pulls us toward the next thing, the best therapy isn't another habit, hustle, or productivity hack.

It's stillness.
It's time with God (or the higher power you might believe in)
It's stepping into nature and remembering the beauty, love, and meaning that is already present.

If, and only if, we take the space to notice it.

I will carry this perspective into the week ahead.

I hope you do, too.

My friend at LinkedIn told me something that made the whole platform click.

I was talking to with my fraternity brother, Andrew (who works at LinkedIn) and he shared something most people wouldn't believe:

Even the CEO of LinkedIn barely gets reach + engagement on LinkedIn’s own posts.

Let that sink in.

If the CEO of LinkedIn isn’t “going viral” consistently…

What makes you think your entire strategy should depend on it?

Here’s the truth:

LinkedIn is not a content game.
At least… not solely a content game.

Content is important, but content isn’t the finish line.

It’s the start of the real game.

That’s why I teach this:

- Content is only the spark.
- Conversations are the engine.
- Trust is the currency.

Your post isn’t there to rack up likes.

Your post is there to do one thing:

Start the right conversations with the right people.

Because in B2B… attention is cheap.
But trust is rare.
And trust is what converts.

So if you’re a founder, CEO, or creator using LinkedIn to grow your authority + revenue…

Stop asking:
“Why didn’t my post perform?”

Start asking:
“Who is this post designed to attract… and what conversation should it create next?”

That’s how LinkedIn turns into a pipeline.

Not a vanity metric machine.

If you’ve been playing the algorithm…it might be time to start playing the network.

Curious: are you posting and starting conversations? Or mostly posting and hoping?

If you’re a founder getting LinkedIn engagement but no real conversations, this is for you.

Low engagement isn’t the real problem.
And neither is the algorithm.

The real problem is when your content resonates with the wrong people.

Because then:

– You get likes, but no decision-makers
– DMs feel awkward or forced
– The people who reach out can’t actually buy
– Opportunities feel random instead of predictable

That’s the hidden cost of unclear positioning.

When your content isn’t resonating with the right audience:

• Your authority gets diluted
• Your message gets misunderstood
• Your signal gets lost in noise

Over time, it creates doubt:

“Is LinkedIn even worth it?”
“Am I saying the wrong things?”
“Do people actually understand what I do?”

It’s not a posting problem.
It’s a resonance problem.

Content that works doesn’t try to appeal to everyone.

It repels the wrong audience and attracts the right one.

When the right people resonate:

– Conversations feel natural
– Inbound replaces pitching
– Trust is already built before the call

Visibility without resonance is just noise.

Positioning is what turns attention into opportunity.

Most founders get this wrong on LinkedIn…

They tell.

But they don’t show.

They say they’re strategic.
They say they’re visionary.
They say they build great teams.

But if you have to say it, you haven’t earned it.

Here’s the truth:

Content that converts doesn’t declare value.
It demonstrates it.

Want to show you’re strategic?
Break down how you solved a complex challenge.

Want to show you’re a great leader?
Share how you handled a tough moment with your team.

Want to show you're a category authority?

Teach your audience something they didn’t know before.

In 2026, the founders who win won’t be the loudest.

They’ll be the clearest.

Stop telling. Start showing.

Clients ask me, “how long should my post be?”

Long enough to make the point you want to make.

It’s really that simple.

No need to overcomplicate.

The post can be 7 sentences like this one.

Or 500 words.

Focus on being clear, helpful, and intriguing.

Man... this gets me fired up.

Some people talk.
Some people watch.
Some people do.

I'm a doer.

Which are you?

Credits: The Pivot Podcast

Last March, I got paid $21,400.

Not because I worked harder.
Not because I put in longer hours.

In fact, it hit me because I used to make roughly the same amount in an entire year while working in college basketball.

Back then:

- 6am lifts
- Film sessions
- Practices, travel, games
- Missing birthdays, holidays, family time
- Constant pressure, zero leverage

And don’t get me wrong, I’m grateful for that season.

It built discipline. Grit. Standards.

But the difference now isn’t effort.

It’s where my effort lives.

Today, a single month like that comes from:

- Putting my ideas in public
- Creating work that compounds
- Building trust before conversations happen
- Letting my presence do the heavy lifting

LinkedIn changed everything for me.

Not because it’s a “growth hack.”

But because it rewards clarity, consistency, and contribution.

Founders and C-suite leaders already have:

- The experience
- The stories
- The insight people need

What most don’t have is visibility that matches their value.

If you’re still relying on:

- Closed-door conversations
- Word of mouth alone
- Working harder instead of showing up smarter

You’re leaving leverage on the table.

Your presence is either working for you…
Or you’re working without it.

And I’ve lived both sides.

The choice is yours.

taplio

The Battle

Rob Hoffman

Owen Sammarone 🚀

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taplio

The Battle

Rob Hoffman

Owen Sammarone 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

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Performance ScoreRob Hoffman's LinkedIn Performance