Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Courses, cohorts, workshops, and tools teaching you practical AI skills you can put to use today.

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

Endurance Management Coaching

I’m in the business of people.  I believe everyone deserves an awesome leader and we are not destined to be miserable in our work.  

I’ve married my natural gifts as a developer of people with coaching certification from Co-Active Training Institute & ICF to launch a business that empowers others.

Highlights:
- Built (and have maintained) a full roster of coaching clients in less than a year  
- Built and designed >30 different manager training workshops
- Trained >2,500 managers

Guest speaking engagements with:
- The Mom Project 
- Discover 
- VMware 
- UserTesting
- eBay

Partnered with these incredible organizations to train their managers:
- eBay
- Yelp
- Reddit
- Litmus
- NoRedInk
- Databricks
- GlossGenius
- Astrolab Venturi

Founder & Certified Executive Coach

Zakem Coaching + Consulting

Built and facilitated custom management and leadership training solutions.  Everything from an 18-month manager development training program to laser-targeted training to meet immediate needs for the business.  Key clients have been: Litmus and brightwheel.

Facilitator

BetterManager

Designed and facilitated training sessions for thousands of managers.  

Topics included: feedback, teaching managers core coaching tactics, and helping leaders have more effective career conversations.  

Engaging and transformative facilitation contributed to clients renewing and expanding their engagements with BetterManager.

Opendoor

Responsible for creating and building Opendoor's Learning & Development team.  Grew our team to more than a dozen trainers and instructional designers, while supporting 1,400 employees across 20+ markets and a mix of field team members and HQ.

Highlights for my experience with Opendoor:
- Selected and deployed an LMS
- Remotely managed an awesome crew of team members, while consistently a top leader for team engagement, through hyper-change, hyper-growth.
- Owned Opendoor's new employee onboarding 
- Managed the deployment of role specific 30-day onboarding training plans for our operations and customer support business units
- Created and delivered regular manager onboarding with a 6-week training curriculum 
- Hosted monthly manager training offerings with emphasis on feedback, change management and developing team members
- Launched monthly Leadership Roundtable series
- Worked cross functionally to support product and process launches to maximize scalable deployment of changes across the business
- Partnered with business leaders to understand needs and deliver training solutions.
- Created and launched Opendoor Academy - monthly career development offerings for the company.
- Launched a Leadership Development Program for high potential team members.

Head of Learning and Development

Yelp

Associate Director, Training & Customer Success 4/2015 - 10/2017	
Senior Manager, Training & Customer Success  1/2013 – 4/2015
Senior Manager of Client Services  4/2010 – 1/2013				
Manager of Client Services  10/2008 – 4/2010				
Account Manager  1/2008 – 10/2008	

I was Yelp’s first Account Manager and laid the foundation for the Customer Success org. We grew to become a team of 250+ across 5 offices and managing more than $500M annual revenue. I built the customer journey by creating new client onboarding procedures, proactive client lifecycle management, and revenue retention strategies. 

When I shifted to take on Training & Customer Success, I drove the evolution of the Customer Success team to scale the department and optimize retention and grow revenue. I successfully built out a training team that was responsible for the training and development of 500+ Account Managers and Client Partners.

- Established and implemented Customer Success departments for 3 acquired companies: Qype (Germany), SeatMe, Turnstyle.
- Launched a Learning Management System to further develop Account Managers and advance their customer interactions. 
- Named subject matter expert for auction ad delivery and cost per click pricing.
- Successfully lead product launches with cross functional teams.
- Deployed Salesforce ServiceCloud for case management to boost response time for Yelp’s advertising customers.
- Launched and managed Customer Satisfaction Surveys.
- Remotely managed a team of training managers during a time of hyper-growth.
- Created entire training curriculum for new hires, managers, and client partners to expand technical and soft skills.

Associate Director, Training & Customer Success

SCORE! Educational Centers

Senior Center Director  2/2007 – 12/2007	
Center Director  9/2005 – 2/2007				
Personal Training Program Director  9/2004 – 9/2005				
Director of Instruction  4/2004 – 9/2004	

Over the course of four years, I built, grew, and sustained SCORE! after-school tutoring centers.  Successes included the creation of monthly strategic marketing plans, exceeding lead generation targets, top customer service ratings, and being the first center in the company to hit $1M in annual revenue.

- Named "Best in Class People Manager" in 2007.
- Beat company records for student retention (>97%) 5 months in a row.
- Deployed student lifecycle management to proactively resolve red flag members and reduce churn.
- Managed and developed a staff of 5 full time and 20 part time employees.
- Created and facilitated the mentor program for all of Northern California to ensure ongoing development (100+ employees).

Senior Center Director

Increasing management & leadership effectiveness with training & 1:1 coaching.

I’ve been training and developing people for 20 years.

For most of those years, I was working within an organization, training and coaching our people.

But I wanted more.  

I wanted to coach, train, and develop people beyond the walls of one organization.  I wanted to broaden my impact.

Then, in 2020, I not only started my coaching certification journey, I also started my business: Endurance Management Coaching.

And here’s my key to success: be human, with standards.

→ Care deeply for those you lead
→ Hold a high bar & then coach them beyond that bar
→ Focus on strengths & enabling energizing work

And my approach is working.

Companies trusting me with their people:

→ Yelp 
→ eBay
→ Reddit
→ VMware
→ Munchkin
→ ClassPass
→ 1Password
→ GlossGenius

I work with managers & leaders in 4 capacities:

1. Live group trainings
2. Live leadership retreats
3. 1:1 coaching
4. Online courses


If you’re looking to further develop yourself or the managers and leaders in your organization, I’d love to explore your needs and our fit.  

Explore training solutions:  
https://endurancemanagementcoaching.as.me/?appointmentType=20918266

Explore 1:1 coaching:  
https://endurancemanagementcoaching.as.me/?appointmentType=19778310

taplio

The Battle

Rob Lennon

Katie Ceccarini, CPCC, PCC

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