Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Courses, cohorts, workshops, and tools teaching you practical AI skills you can put to use today.

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

Florida Sea Grant

•	Same duties from previous position, now including participating in a coordinated team effort to map out all the marinas and boatyards in the state of Florida that have a working sewage pump-out for marine vessels in the Pumpout Nav App.
•	Assist marina managers with navigating the Florida State CVA Grant process for the purpose of soliciting and securing state funding to install sewage pump-out equipment. 
•	Inspect, document and continuously monitor pump-out equipment at marine facilities

Sea Grant Extension Agent at the University of Florida: SE Clean Boating Coordinator

Florida Department of Environmental Protection

Environmental Specialist responsible for coordinating the Clean Boating Program (formerly the Sustainable Initiatives Office) in the Southeastern region of Florida state. 
•	As a member of the Florida DEP's Office of Resilience and Coastal Protection, my duties include providing assistance with preparing resiliency plans for marinas, boatyards, and boat retailers to strengthen their ability to withstand natural and man-made disasters, such as hurricanes, algal blooms, and sea level rise.
•	Conducts site visits at boating facilities such as military and civilian marinas, boatyards, and marine retailers to provide technical support and compliance assistance for the Clean Marina and Clean Vessel Act Programs. 
•	Acting regional liaison between marine facilities and Florida state officials in assisting with submitting applications for Pump-Out Grants under the CVA program. 
•	Attends and conducts workshops, outreach events, and conferences to promote Best Management Practices that minimize environmental impacts from boating facilities on the surrounding environment.

Environmental Specialist - Southeast Region Clean Boating Coordinator

SP+ (SP Plus)

•	Parked and retrieved customer vehicles in specified areas in a safe and efficient manner.
•	Unloaded and loaded guests luggage onto their vehicles during arrival and/or departure 
•	Provided accurate and timely documentation of vehicle checks, vehicle damage, and other conditions prior to service.
•	Promoted courteous treatment of customers and resolved guest service issues.

Valet Attendant & Cashier

Mote Marine Laboratory & Aquarium

Intern in the microbiology and molecular biology dry laboratory assisting the resident biologist with preparing DNA samples. 
•	Assisted resident biologist with her conducting her research study of coral health and disease by extracting DNA samples
•	Assisted visiting  biologist with her conducting her research study of spiny lobster disease by extracting DNA samples
•	Participated in maintaining strict environmental and bio-hazard lab operation protocols

Laboratory Assistant

U.S. Department of Energy

Marine Energy Collegiate Competition - 
The U.S. Department of Energy’s (DOE) Water Power Technologies Office will virtually host the inaugural Marine Energy Collegiate Competition (MECC), challenging interdisciplinary teams of undergraduate and graduate students to propose unique solutions for the burgeoning marine energy industry that can help power the blue economy.
Fifteen teams, comprising undergraduate and graduate students, answered the call to participate, putting their heads together to develop innovative marine energy solutions to power the Blue Economy.
These groundbreaking competitors will put their creativity and know-how to the test, developing marine energy solutions for next-generation technologies such as autonomous vehicles to advance ocean exploration, battery and fuel cell technology for marine transportation, desalination to serve coastal and island communities, offshore renewable energy and alternative fuels, and more.

Life Cycle Assessment Consultant

Lincoln Center for the Performing Arts

Managed a group of diversified personnel in maintaining the safety of all the organization's employees, constituents and patrons on a 16.3 acre campus.
•	Improved the departments on time personnel performance by 97 percent and reduced negative personnel performance by 80 percent.
•	Streamlined the communication process between senior management and rank & file by establishing flow through chanels within the department and centralizing communication protocols for constituents outside the department.
•	Created data analysis framework tools on Excel to facilitate the decision making process for senior management to improve efficiency and optimize resources.

Captain, Security Manager 

Provided administrative and clerical support to the lead marketing manager directly under the Director of Marketing and the Vice President of Marketing as part of an internship for my associate degree. 
•	Created a marketing campaign designed to expand and capture the non-traditional demographic in the market segment to reach a more diverse audience.
•	In order to cut costs, I researched any necessary data in readily available database sources and only used commercial sources when low cost options were extremely limited. 
•	Designed and created a data base containing all of the available and pertinent communication platforms with their point of contact information, also developed and maintained a relationship with these contacts.

Marketing Assistant Intern

Ashoka

Partnered with Ashoka Mexico, through Columbia University Capstone Project, to build community resilience in Valle de Vazquez, Mexico after the 2017 earthquake in central Mexico. 
•	Designed a community risk assessment and gap analysis to diagnose community needs and identify vulnerabilities.
•	Developed a strategic framework and management matrix to prioritize organizational capacity in order to meet community needs through social enterprise solutions.
•	Created a metrics acquisition tool to collect data for the analysis of ground water, surface water, waste water, electricity usage and dairy and agricultural production.

Environmental Risk Management and Sustainable Operations Consultant

Kiehl's Since 1851

Sales Associate/Product Consultant Esthetician

Specialty Food Association

Assistant to Marketing Manager

Metropolitan Opera

Reached out by using an automated telephone dialer to potential leads generated from a permission based marketing system in order to raise funds for the organization by selling tiered memberships.
•	Demonstrated exceptional sales ability and strong interpersonal skills with a persuasive, positive and confident approach that translated to consistently exceeding weekly sales quota.
•	Recorded and shared additional information on potential and current members to increase the chances of other telemarketing team members of selling or upgrading memberships.
•	Provided customer service beyond outbound calling duties such as providing timely, courteous and knowledgeable responses to information requests, and transferred necessary calls.

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The Battle

Rob Lennon

Octavio A. Franco

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