Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Courses, cohorts, workshops, and tools teaching you practical AI skills you can put to use today.

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

	Invited to be a course creator on Maven's Beta version of the platform. 
	Selected among the top 10% of thousands of experts from 27 countries who applied for course creation. 
	Maven was started by the founders of Udemy, altMBA, and Socratic

     Maven partners with the world’s top creators to offer live, online, community-driven courses.

Course Instructor

Coach, Facilitator & Course Creator

Medium

Medium Writer

Brock University

	Meet with the course instructors regularly to set objectives and discuss students' concerns. 
	Facilitate seminars to clarify concepts, debate topics and reinforce lessons presented by the instructor. 
	Respond to students’ inquiries by email or one-on-one when needed
	Schedule office hours to support students in assignments and exam preparation 
	Enforce school and class rules to help teach students proper behavior
	Help instructors with recordkeeping, such as tracking attendance and calculating grades
	Mark assignments, papers and exams and provide constructive feedback to build students’ capabilities 
	Proctor students during examination

Research And Teaching Assistant

CTMP Society of Canada

Chair of Professional Development Advisory Board - CTMP Society of Canada 

Pet Cancer Fund

	Identify and assess future and current training needs through role analysis, career paths, annual performance appraisals and consultation with supervisors & managers
	Draw an overall as well as an individualized training and development plan that addresses needs and expectations
	Deploy a wide variety of training methods
	Conduct effective induction and orientation sessions
	Monitor and evaluate training program’s effectiveness, success and ROI periodically and report on them
	Manage training budget 
	Provide opportunities for ongoing development
	Resolve any specific problems and tailor training programs as necessary
	Maintain a keen understanding of training trends, developments, and best practices
	Recruit, coach and lead a team of 4-6 Specialists and Coordinators

Learning and Development Manager

TenCate Grass

- Assess learning needs and recommend relevant learning strategies 
- Design and deliver course content (technical and behavioral), curriculum, workshops and info sessions.
- Oversee the collection of knowledge components from both internal/external resources into a central resource and convert them into wide rage of learning tools.
-  Develop internal teaching personnel resources with a Train the Trainer program to enhance their ability to train adult peers. 
- Maintain budgets and relationships with vendors and consultants
- Evaluate individual and organizational development needs
- Assess the success of development plans and help employees make the most of learning opportunities
- Help managers develop their team members through creating career path 
- Oversee, and as needed facilitate, new hire on-boarding activities while assessing and evaluating the effectiveness of the program and making necessary enhancements as needed
- Hire and oversee training and L&D Specialists
- Build a learning culture.

Training and Development Manager

Forefront Coaching & Training

- 	Trained and advised some of the largest and most reputable companies in Egypt, Oman, UAE, Qatar, Kuwait and Sudan in Soft Skills, Management and Entrepreneurship training. 
-       Sample past clients include: RTA, ADIB, Juma Al Majid Group, Dubai SME, Dubai Customs, Commercial Bank Of Dubai, Ras Gas (Doha), Emirates Foundation, Higher College of technology, among others. 
-       Exposure to several levels of leaders: novice, mid levels and seasoned
-       Recognized by several clients for superior services. Over 60% of her training clients are generated through repeat business  
-      Created, marketed and sold her own E-Marketing training program, “How to Turn Your Expertise Into A Profitable Online Business” targeting Arab women entrepreneurs

Independent Trainer & Learning Consultant - Managing Partner

Training Magazine Middle East

Training Magazine Middle East is an Interactive Media Service connecting HR and training professionals with the resources and solutions they need to make informed training and development decisions for their organizations.

Training Magazine Middle East follows a unique editorial formula in that most of its content is contributed by CEO’s, thought leaders and professionals in the training and development field.

Check my published business building articles in the link below: 
http://www.trainingmagazine.ae/author/wessam/

Certified Expert Author

I am passionate about helping women professionals take a leap of faith into the creator economy. 

I help ambitious women create massive impact, freedom and income by building their online authority and brand before quitting their 9 to 5. 

I typically work with women professionals who want to start a side-passion project and transfer their expertise into a paid stream of income. 

My past clients included coaches, therapists, fitness experts, yoga teachers, language teachers, dating coaches, fashion experts, and nutritionists. 

I regularly share research-backed tips and strategies along with stories from my experience on Linked-In in the hope they will help others and facilitate their journey to success. 

I document my online journey and publish my lessons learned every weekday on LinkedIn at 9:00 am EDT. 

If you are interested to build an online brand that magnifies your impact and freedom : 
 
Check my upcoming course on building a strong personal brand for aspiring women creators. 

Get yourself in the waitlist NOW so you avoid being disappointed when registration opens and you miss it out. Waitlist Link is on my profile below my photo.
______________
Below is a summary of my corporate experience background: 

I have accumulated over 17 years of experience in talent development and learning management across 5 countries in Canada and the Middle East. I have a proven track record in building a learning culture, developing leadership capabilities, determining development needs, and identifying a mix of learning solutions (online and in person). 

Key Highlights:

- Core Skills: Remarkable experience with leadership development, organizational development, people and culture and developing learning strategies and tactics

- Research & Data Analysis: ability to collect, synthesize, analyze and present actionable results. 

- HR Generalist Skills: Wide knowledge of concepts, practices, and procedures within the talent management field

- E-Learning: Experience with virtual teaching strategies, approaches, and tools

- Collaborative Leadership: Ability to manage, hire, develop, motivate, and direct people.

- Public Speaking: Ability to develop and deliver presentations and speeches globally to various audience levels.

- Program Management: Ability to manage multiple projects, deadlines and resources to meet goals

- Communication Skills: Ability to build strong relationship with stakeholders and elicit buy-in from leaders.

- Writing and curation : Check my growing portfolio of published articles on Medium. https://medium.com/@wessamsaddik

taplio

The Battle

Rob Lennon

Wessam Saddik MA, MEd, CTMP

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