Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Make Believe

"The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions." Donald B. Calne, leading neurologist.

Using storytelling in pharma, medtech and biotech to reveal the emotion driving behaviour.

Client Lead EMEA

CoIntent ApS

Independently offering communication, marketing and business development services.

Director

WeThink Social

Social media and digital marketing/advertising services.

Managing Director & Partner

Business development with international clients.

Director International Business Development

WeThink Nordic

Self-Employed

Coaching services for business owners to develop and align their marketing strategy.
Key clients: Scandinavian Sauna and Økologi Botanik.

Branding and Business Strategy Coach

VicRoads

Responsible for delivering the community and stakeholder engagement requirements for the Victorian Government's $1.4 billion Safe System Road Infrastructure Program. Recruited and built a team of ten people to deliver engagement services across the state of Victoria. My team ensured understanding and acceptance of the Program amongst the community and stakeholders to enable construction timeframes to be met.

Head of Engagement

Formulated a strategy to deliver community and stakeholder engagement requirements for the Victorian Government's $1.4 billion Safe System Road Infrastructure Program.

Manager of Strategic Engagement - Safe System Road Infrastructure Program

Department of Economic Development, Jobs, Transport and Resources

I was responsible for the strategic communications for the roll out the Victorian Government's biosecurity reform to introduce electronic tagging for sheep and goats.

Media and Communications Advisor

City of Melbourne

A member of the core team that delivered the Melbourne Renewable Energy Project - an 80 MW wind farm to provide the City of Melbourne and 13 other partners with 100% renewable energy. Led communications and stakeholder engagement for the Project and performed the role of Project Manager during the tender development and market announcement phase.

Sustainability Programs Communications and Engagement Lead

Sole trader

Renewable Energy Projects
Delivered the communications and community engagement requirements for the $150 million Mallee Solar Park Project bid.

Greenhill Farm Eco Village
Worked with a team of consultants to develop an innovative eco village concept for the regional community of Ballarat. Responsible for marketing, communications and stakeholder engagement.

Fair Trade Clothing Brands
Launched a UK Fair Trade clothing brand in Australia. Built up sales volume and brand awareness and sold the distribution business to an Australian Fair Trade retailer.

Sustainability Consultant

Danone Japan

Managed value-added and volume brands and oversaw a brand portfolio that grew to a combined turnover of $130 million. Delivered the company’s first digital strategy and relaunched the corporate website and turned it into a customer focussed acquisition tool. Responsible for above the line TV advertising as well as below the line activities such as national in-store customer engagement activities.

Brand Manager, Market Research & Consumer Insights Manager (Japan)

From story to technology - connecting clients to world-class storytelling, marketing and advertising

Telling a story is still the most efficient and effective way to communicate from one human to another.

In a world awash with advertising and marketing data, I believe the most important thing is to figure out where to focus and what to ignore. And I find that it is often story that can anchor what you do and provide the clarity we all crave in this world of strife and sorrow.

I hope to connect and hear your story.

taplio

The Battle

Rob Maiale

Arpad Maksay

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