Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Sevillian Research Laboratories

Strategic Marketing Consultant and Executive Creative Director

Copperhead Creative Strategic Solutions

Provide strategic consulting, content, website development and public relations activities for the launch of:
o	Financial security (anti-fraud) software for SAP/S4HANNA upgrade to US pharma industry.
o	Non-profit initiative for California homeowners who were early investors in solar.
o	Research laboratory in the food and beverage industry.
Optimize email distribution to boost customer engagement and loyalty.
Increase audience engagement through comprehensive marketing/training strategies .
Enhance media content prior to press and news releases.
Monitor effectiveness of campaigns and strategies.
Implement SEO best practices to boost online visibility.
Establish consistent brand voice, identity recognition, and recall.
Measure and assess success of deliverables to offer insights for future initiatives.
Champion digital tools and platforms to expand reach and improve efficiency.

2025-Present: Strategic Consultant Senior Copywriter | Savillian Research Labs ● Part Time Contractor
2024-Present: Strategic Consultant Senior Copywriter | West Trax/BTT ● Part Time Contractor 
2024-Present: Strategic Consultant Senior Copywriter |Axis Visual ● Part Time Contractor
2024: Senior Copywriter | True North Custom ● Part Time Contractor 
2023-2024: Senior Copywriter | Penn Medicine ● Part Time Contractor
2023: Senior Copywriter | TJ Paul Agency ● Part Time Contractor
2023: Senior Copywriter | DoyleCreek Strategic Communications ● Part Time Contractor
2022-2023: Associate Creative Director, Copy | Benchworks Marketing ● Full Time Contractor
2022: Associate Creative Director, Copy | FCBCure (IPG company)  ● Full Time 6-month Contractor
2021: Senior Copywriter | Reality Rx ● Part Time Contractor
2021: VP, Group Copy Supervisor | Publicis Groupe/H4B ● Full Time Contractor for XELJANZ
2020-2021 Senior Content Strategist and Copywriter | Cadient Group (a Cognizant company) ● FT Contractor
2017-2019: Senior Content Strategist and Copywriter | Choice Cyber Security ● Part Time Contractor

Senior Communications Strategist/Digital Marketing Specialist

Publicis Groupe

Copy Supervisor for multiple J&J products in the heart and neurology sectors including 4, rare-disease brands for pulmonary arterial hypertension (PAH).
•	Transformed promotional, branded and unbranded content across J&J rebranded materials.  
•	Worked with a worldwide group of designers, account executives, project managers, editors, medical/regulatory personnel.

Copy Supervisor

Financial.  Health.  Mftr.  Consumer.  Tech..  Pharma.  Chemical.  Govt.  Education.  Real Estate.

I help B2B & B2C advertising agencies, commercial, industrial, and
high technology companies, media outlets, scientific, research as well
as governmental and educational institutions to emotionally connect
with their target audience(s), so they can achieve successful,
profitable, and productive long-term relationships.

With more than a decade of experience as a freelance
creative director, group copy supervisor, marketing
specialist, strategic UX analyst, copywriter, scriptwriter,
medical writer, and digital content writer, I have led or
been part of teams who developed numerous websites,
corporate blogs, interactive PDFs, public relations
materials, technical documentation, training--and
more--across a broad array of products, services,
industries and institutions.
Financial Healthcare Manufacturing
Consumer Technology Pharmaceuticals
Chemical Government Education Real Estate

Content Strategist and Senior Content Developer

Drexel University

Helped create the Digital Media Department.
Taught Creative Concept Design, Future of Digital Media, Digital Storytelling, and Professional Practices.
Co-authored a textbook on digital media.
Published several research papers in peer-reviewed journals.
Supervised and mentored nearly 800 students during 13-year teaching tenure.

Associate Professor

Xcenda (AmeriSource Bergen)

-	Managed the complete redesign and launch of the company’s website in 4 months. 
-	Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
-	Designed and created marketing collateral for sales meetings, trade shows and company executives. 
-	Implemented and evolved high-impact strategies to target new business opportunities and new markets. 
-	Managed the in-house advertising program consisting of print and media collateral pieces. Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. 
-	Conceptualized and wrote project briefs to jump start the work of outside vendors and internal stakeholders. 
-	Communicated with designers, graphic producers, video editors and videographers to create cohesive company voice. 
-	Wrote unique text for pharmaceutical websites, including general and branded content. 
-	Updated company website content including contact information, articles and services. 
-	Created a range of fresh and original copy solutions in response to creative briefs and assignments. 
-	Regular contributor to the company’s weekly newsletter—Health Policy Weekly.

Associate Managed Markets Strategist and Copywriter

MediMedia USA

-	Developed creative ideas and concepts in partnership with the art director. 
Wrote unique text for pharmaceutical websites, including general and branded content. 
-	Used software to manage efficient delivery and track content drafts. 
-	Communicated with designers, graphic producers, video editors and videographers to create cohesive company voice. 
-	Participated in all stages of manuscript preparation and book production. Conducted market research and created competitive overviews for new titles. 
-	Developed copy and concepts for packaging, in-store collateral, video scripts, digital storytelling, print advertising, seasonal collections, shows, events and promotions. 
-	Translated consumer insights into meaningful, on-brand creative copy solutions. 
-	Created a range of fresh and original copy solutions in response to creative briefs and assignments. 
-	Maintained awareness of digital trends and new emerging technologies and platforms. Developed white paper that led to approximately $500,000 in SOW for 2014.

Associate Creative Director Copy

Let’s talk. Let’s dream. Let’s grow your brand. Open for all creative and strategic storytelling needs. 13 years designing and enhancing digital curricula at a major technology-driven university. SAMPLES AVAILABLE..

FULL TIME SENIOR CONTENT SPECIALIST: Cadient Group, a leading interactive digital healthcare marketing agency.

As the Owner of Copperhead Creative Strategic Consultants, Bernard is a content marketing specialist, copywriter, and strategic user experience analyst who has developed numerous websites, corporate blogs, interactive pdfs, public relations materials, technical documentation, training, and more for more than 100 brands across 40 B2B, B2C, and pharmaceutical product categories.
  o	Recently responsible for all marketing and promotion of corporate and product branding, brand 
        planning, and market strategy for a multi-billion-dollar, Korean pharmaceutical manufacturer and 
        its first-in-class, flagship product.

For the last 10 years, Bernard has prepared students for career in digital media, animation and game design as an Associate Professor at Drexel University.  He also works with Drexel's MBA, entrepreneur/new-business incubator program to develop new business and educational digital applications.

As Xcenda’s lead writer on agency’s largest account (Eliquis for BMS/Pfizer), he developed a full range of print, digital and interactive marketing, promotional and training materials for managed markets (payer) audiences. 

Associate Creative Director, Content for MediMedia USA, he generated 90% of content for the launch of a new brand (Abilify Maintena) and the agency’s largest client (Otsuka).  Created projects – concept through production – in media that had never been used by the client, (eg, video training, video animations).  Developed white paper that led to approximately $500,000 in SOW for 2014. 

Industries include:
  Financial   Legal   Manufacturing   Education   Technology   Consumer Products   Food                  	  Healthcare	  Chemical/Pulp & Paper   Pharmaceuticals   Local Government	

SKILLS:
Leadership. Collaboration. Diplomacy. Mentoring. Inspiration. Research. Content Development. Project Management. Strategic and Tactical Thinking.

Bernard Falkoff

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Rob Maiale

Bernard Falkoff

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