Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

Second Opinion, Inc.

Second Opinion offers creative and strategic services specializing in healthcare advertising and communications.

President

McCann Healthcare

Executive Creative Director

• Leadership: Manage entire creative department (art, copy, production, studio, editorial, project management): creative lead on all Client relationships and new business pitches

• Vision: Apply classic communication techniques (benefits over features, people over “targets”, messages over “content”) to emerging technologies and communication platforms to develop creatively distinct, lasting, and persuasive impressions and experiences 

• Strategic: Translate complex ideas into simple strategies that can be brought to life as compelling creative work, lead Client strategy workshops, ensure all work reflects the latest strategic developments, and consistently challenge strategic status quo as a means to push creative

• Business Development: Extensive experience as creative lead on all new business pitches.  Proven ability to creative the big story as well as the script that develops that story in a winning way: developed original interactive workshop approach in a new business setting to turn any pitch into a home game

• Management: Matching Client needs to creative talent: load-levelling between huge AOR accounts, smaller assignments, one-off projects, and new business pitches. Lead and coach young, intermediate, and senior talent, focusing on developing individual creative voices whose collective tone establishes the identity of the Agency

• Specialties: Extensive experience in Oncology, Cardiovascular, Diabetes, Rare Disease, Ophthalmology, Infectious Disease (including HIV/AIDS), Women’s Health, Gastroenterology, and Endocrinology

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The Battle

Rob Maiale

Dan Hassan

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taplio

The Battle

Rob Maiale

Dan Hassan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Maiale's LinkedIn Performance