Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Donovan Rittenbach

DR Copywriting Services

Founder of DR Copywriting Services

Copywriter and Content Creator - Superior writer crafted 900+ daily posts on effective copywriting and artificial intelligence for LinkedIn. AI prompt engineering expert. Author. 

Wordpress Admin – Top 3% of WordPress developers on Upwork. Advanced website development and project management for agencies and startups using Wordpress and Elementor. 

Co-Host “Zero Proof Happy Hour” – Co-Host of non alcoholic drink podcast.

Owner

Allied Construction Services

Hired to build digital marketing department, create, & implement B2B marketing strategy, processes, & infrastructure from scratch, focusing on LinkedIn & SEM. Spearhead lead-generation Copywrite social media posts, video scripts, articles, email campaigns, web pages & Google ads.

• Generated $1.8M in highly qualified leads (Q4 2021) by crafting new marketing strategy (launched Q1), assembling & managing remote team of writers, consultants, & 4 agencies to optimize SEO, PPC, & expand reach on LinkedIn (grew company followers 300%). Built email nurturing campaigns in Pardot.

• Spiked lead volume 350% in 3 months, yielding $1.8M in bid opportunities by identifying, interviewing 7 agencies, & collaborating with chosen specialist with properly trained Google Adwords AI to convert commercial instead of residential leads.

Digital Marketing Manager

Bishop O'Dowd High School

Hired to revamp school’s digital presence and rebuild website to boost and donations. Supported 12+ departments to create and manage content on active 1,500 page WordPress marketing & blog website. Managed 2-7 staff and agency partners. 

• Boosted applications 3X, achieving max class sizes within 2-years post-launch, by revamping school website, scripting and producing compelling high-quality promo movie which served as cornerstone of primary marketing events and was posted on school’s YouTube channel.

• Engineered website rebuild, saving $300K on development costs by building hybrid WordPress/PHP/MySQL system that cut production time by 75%. Partnered with 19+ departments to create & curate high volume of quality content.

Web Content Manager/Videographer

California Academy of Sciences

Hired to redesign, develop, & manage content on 20K-page site with ~10M annual page views. Supported 17 WordPress blogs and worked across 24 departments. Managed 4 direct reports. 

• Developed custom work request software (PHP/MySQL) and created staff assignment framework enabling web team to efficiently track and systematically address ~1,000 annual work tickets from 24 departments across 20K-page site.

• Boosted ticket sales 57% by redesigning ticket checkout user interface (UI) using HTML, CSS, & PHP, and refining purchasing user experience (UX), thereby reducing shopping cart abandonment due to customer frustration caused by previously confusing purchase process.

Web Content Manager

Web App Guru

Led all facets of application development including design, usability, Unix server administration, & project management. Recruited & managed team of up to 4 staff.

• Founded, marketed, & grew company to 87 customers resulting in successful exit after 7 years in business.

• Built comprehensive CMS in pre WordPress era where customers couldn’t update their own websites, using offshore developers prior to this style of asynchronous work being in vogue.

Founder & Owner

🌟 Concierge AI Copywriting Service 🚀 Jed-AI Content Creator 🌟 ChatGPT Educator  🚀 Top 3% of Wordpress Devs on Upwork

Donovan X AI = Something You Can’t Find Anywhere Else
I hold some kind of record for posting 1,000 days straight on LinkedIn. That’s a LOT of content. But that’s another story…

I’m the author of Become a ChatGPT Wiz, and if you combine Donovan + AI, you get something exponential. Guaranteed.

Because 1+1 = 11. Literally.

I just made that up. (Someone else thought of it first.)

That’s what happens when you think outside the box. And that’s just the beginning.

Now, imagine putting three AIs in a feedback loop with:
✅ A skilled writer of words that sell
✅ A crazy researcher
✅ An OG web surfer (I’ve been online since ’93)
✅ An intense, burning curiosity
✅ A passion for selling
✅ A love of making websites user-friendly

Things get interesting. And profitable.

The Best-Kept Secret in Usability? Killer Copywriting.

Speaking of which, I’ve been fighting the war for interface clarity since ’93, when the field of human-computer interaction was just being born. The #1 rule? Don’t make me think.

#2: Less is more. Take away anything that isn't needed. 

Copywriting is the most psychologically intense branch of writing. Why? Because it taps into your customer’s brain to drive conversions.

I write the words that turn clicks into cash.

Case in Point:
🚀 Generated $1.8M in leads for a Bay Area roofing company
🚀 Boosted conversions by 57% for the California Academy of Sciences
🚀 Increased admissions by 293% for a high-end private school

Want more sales or leads? I’ve got three “needle movers” that can boost your conversion rates and revenue. Curious? Download my checklist.

Let’s make your website clear, persuasive, and profitable. Let's connect.

Copywriter and Content Creator - Superior writer crafted 540+ daily posts on effective copywriting and artificial intelligence for LinkedIn. AI prompt engineering expert. Author. 

Wordpress Developer – Top 3% of WordPress developers on Upwork. Advanced website development and project management for agencies and startups using Wordpress and Elementor. Clients include Retention.com and RedHouseUSA. Built 145+ page corporate site for Modivcare.com on enterprise Wordpress platform using Git and Composer. 2 direct reports. 

Co-Host “Zero Proof Happy Hour” – Shoot, edited and promote 52+ weekly video reviews of non-alcoholic drinks. Edit with Adobe Premiere. Promote on Redditt, FB, LI, Twitter, TikTok, YouTube. Built zeroproofhappyhour.com.

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Rob Maiale

Donovan Rittenbach

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