Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Thirty21

Copywriter and Content Strategist

Good Bones United LLC

- Provide copy and content support to Edtech, family, parenting, and faith publications and organizations

Freelance Writer

- Supported and executed multi-channel strategy to grow adoption in targeted clients
- Founded social media community, leveraging A/B testing best practices to grow membership to over 200 users in 6 weeks
- Customized brand message to reach and capture audience engagement with targeted email campaigns 
- Collaborated with both broader marketing team and Customer Success completing all phases of projects from planning to on-time completion of quality deliverables

Client Marketing Specialist

Edgewood City Schools

- Received the top evaluative educator rating eight years in a row with achievement in positive classroom environment, knowledge of students & individual needs, & content delivery
- Created my own standards-based curriculum & content by writing over 25 original short stories, recording 5 original songs, and producing 10+ original video stories for maximum student engagement
- Effectively communicated to various stakeholders tailored to their position & needs, including contacting 120+ parents/guardians per contract year
- Analyzed data to assess over 900 learner's individual and collective growth towards learning objectives & adapted future instruction based on data
- Quickly adapted in-person curriculum to create 160+ lessons via Google Suite for a Remote Spanish 1 course
- Served as a Mentor Teacher for a colleague in their first two years as a classroom teacher. Met bi-weekly to track progress, answer questions, review lesson plans and data, & offer advice and encouragement
- Managed six classes of 20-30 students daily and maintained an inclusive & welcoming environment by seeking to make meaningful contact with every student every day
- Led a team of 40 students as National Honor Society advisor to plan and execute three major events, and incorporated multimedia content for a student-centered tapping ceremony

Spanish Instructor

Miami University

- Coordinated and delivered three trainings to area school districts on literacy in world language instruction
- Created online resources for two eLearning sessions

Teacher Consultant - Ohio Writing Project

Monroe City Schools

Content Creator + Writer | Ed ➡️ Tech | Chill Dad Vibes

Connect with folks, synthesize information, and simplify language without sacrificing personality? Can do.

I discovered a passion for writing in 2016. I wrote silly, instructive short stories for my Spanish classroom and pivoted in 2022 to use that audience-tailored, data-informed writing in the world of marketing.

Now, I've written email campaigns, paid ads, social posts, blog posts, web copy, LinkedIn articles, and a toddler parenting course. 

Other loves: Survivor, board games, Ravensburger puzzles, using enough salt in cooking, eye-roll-worthy puns for my wife, being as similar as possible to the dad from Bluey with my three kids

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Rob Maiale

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