Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

Helping E.com brand pull in 37% of MRR from their email lists | Email Marketer & Copywriter | Get a FREE Klaviyo Audit

You know that one rep who gets it? The one who won’t stop at “not interested,” but also won’t waste your time with another cookie cutter email?Yeah..... that’s me.If you’re struggling to break through the noise, if your outbound isn’t landing the way it should, you don’t need luck, you need someone who obsesses over the “why.”I don’t just dial and hope. I research, I test, I listen. I look for the cracks.... in messaging, in process, in tone and then I wedge value right through them. Because outbound isn’t just about persistence. It’s about precision.I’ve spent my time in B2B SaaS, running experiments, crafting personalized outreach, and turning those long shots into real pipeline. You could say I sell but really, I connect dots. Between pain and potential. Between your product and the person who needs it.So if you’re building a team that values creativity, curiosity, and relentless follow up you might’ve just found your next amazing person...Yea ME.

Iqra Khan 📚

We did it

Not my dream car yet
but we’re taking baby steps
A year ago, I never imagined I’d be able to buy a car with my own money

And today… I did

Grateful beyond words…Alhamdulillah
The little girl in me is jumping with happiness
And the hustler woman in me is deeply proud of herself

We’ve come so far
And this is just the beginning
Okay, emotions aside…
Back to dials before I cry on the floor

Iqra Khan

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𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝘀𝘁 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗵𝗮𝗽𝗽𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗱𝗮𝘆 𝗼𝗳 𝟮𝟬𝟮𝟲

Tell me if anything beats getting told 'not interested' right after you say your intro
On the first Monday
On your first call
Mid sentence

Yeah, feels worse
Tell me about it

But 𝘵𝘩𝘪𝘴 is sales
So when it happens

Pause
Detach
Move on to the next

Never said it was easy anyways

(it ruined my mood, though)


#sales #b2bsales #sdrlife #newyearvibe

Harsh truth 101

if motivation closed deals, January would be the best month for everyone.


#b2bsales #sdrlife #sales

A prospect once stopped me mid-conversation and asked:

“Wait… are you an AI?”

I laughed answered “not really”

Because honestly? That question stayed with me

Not because I sounded robotic
But because I knew my stuff that well

I wasn’t reading a script
I wasn’t pitching features
I wasn’t doing the sales voice

I was asking the right questions
Listening properly
Connecting dots about his business faster than he expected

Turns out when you understand someone’s business better than they expect, 
it feels… suspiciously intelligent 

And that kinda pumped my confidence 😁

taplio

The Battle

Rob Maiale

Iqra Khan 📚

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taplio

The Battle

Rob Maiale

Iqra Khan 📚

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

Performance ScoreIqra Khan 📚's LinkedIn Performance

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Performance ScoreRob Maiale's LinkedIn Performance