Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Is LinkedIn swallowing far too much of your time?Quitting isn't an option.Nor is taking your foot off the gas.After all, when done right it can be a key revenue-driver for your business.But you also know that:- Creating content every week- Analysing what is &amp; isn't resonating- And staying up to date with current LinkedIn best practices...is not the best use of your time.Not to mention the amount of mental bandwidth it takes up.  The truth is, whenever you see other founders on LinkedIn who are killing it – 9x outta 10 they’re not doing it alone.They have others to help:  - Extract their insights- Write &amp; design content- Foster meaningful DM convos w/ prospects - And plan aheadThis is what I can help you with.Over the last 18 months, I’ve helped founders drive over 4,000,000 views, over 35,000 new followers, and over 40,000 product users &amp; clients.And none of that has come from:  - Generic AI guff - Cringeworthy stories - Or banal ‘leadership’ quotesIt comes from tackling real customer pain points &amp; objections. It comes from sharing unique, practical frameworks that are proven to help people. And from behind-the-scenes content that educates, inspires &amp; drives trust for you &amp; your business.So if you’re interested in driving more revenue from LinkedIn (while also claiming back your time &amp; head space) – either:  (a) Shoot me a DM, or... (b) Email me at: jonny@triverb.comSpeak soon.JP

Jonny Price

Why try and prove people wrong in the comments?

(note to self...)

Most people on here are looking for others to validate what they say.

Plain and simple.

If you disagree with them, even respectfully, they’ll double-down. 

They now have a point to defend. 

Congratulations! 

You’re now in a pissing contest of their making.  
They now live rent-free in your head. 
Your time... belongs to them. 

And for what? 

Because they wrote something that caught your attention and got you to react. 

All in hopes that ‘Your team’ will come rushing out the woodwork to back you up?

Ah yes... the sweet, sweet feeling of ‘being seen.’

(look at me now, dad)

How sad.

Stop that! Realise you’re being played by some rando online.

Your finite battery of attention is yours and yours alone.

Protect it. 

Next time you see a post that sparks that self-righteous urge to respond, take a moment.  

Ask yourself:  

Is taking the time to craft some witty response really going to benefit me or my business?  

If so, create a post and share your perspective.

But if not, ignore it.

Cheers,  
JP  

PS - There are 2 exceptions:  

1) If your response is hilarious. In that case, fire away!  

2) If you disagree with this post. I could really use the extra reach. Many thanks, haha!

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

A girl sat in front of a wall of screens.

This *surprisingly* common post tactic is killing your reach:

In-post links.  

Why?

Because LinkedIn wants to keep eyeballs on-platform.

That way, they can sell ads ($$$).

They don’t want people fuckin’ off to your company blog.

They prefer posts that increase dwell time on THEIR platform.

Every day, I see people post blog links (like it’s 2021).

Then when their reach gets throttled, they’re left scratching their head – blaming it on “the algorithm.”

What a massive waste of time!

Instead, share one or more key blog takeaways as a standalone post.

Then direct people to a ‘link in comments’ instead.

You can even share another takeaway (from the same blog) the following week.

And so on.

That way you get more juice out the squeeze.

Sure beats plugging it once, having the post flop, then letting that blog—you spent 10+ hours writing—die in the content graveyard that is your website.

Stop announcing your new articles on LinkedIn.

Unless your name is Justin Welsh, no one cares.

If you want them to care, share the good stuff here.

Show up and be useful HERE.

Foster trust at scale on a platform with FREE distribution.

Hope this helps,

JP

A dark apartment building façade at night, with one warmly lit window revealing a lone silhouetted person inside.

taplio

The Battle

Rob Maiale

Jonny Price

Followers

Posts

Engagements

Likes

Performance ScoreRob Maiale's LinkedIn Performance

Performance ScoreJonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rob Maiale

Jonny Price

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

Performance ScoreJonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Maiale's LinkedIn Performance