Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

S.I. Newhouse School of Public Communications at Syracuse University

Assistant Director

Careers in Spanish

Assist students, graduates, and young professionals with language degrees. Provide career coaching, résumé writing, cover letter writing, webinars, mock interviews, and LinkedIn profile optimization. Subcontract with ResumeWriters.com.

● Provide career counseling and coaching to students and young professionals, and design resources to guide them.

● Design, and schedule daily social media posts on job search content with an emphasis on résumé writing, interview, and transition from academic to professional environments on LinkedIn, Facebook, and Instagram.

● Facilitate webinars and create landing pages to promote them, grow an email list, and advertise events.

● Write an average of 3 resumes and cover letters per week for different industries, such as Project Management, Cybersecurity, Law Enforcement, Public Health, Marketing, Business, Real Estate, etc.

Career Coach | Resume Writer | Interview Coach

Syracuse University - Martin J. Whitman School of Management

Undergraduate Career Advisor

Ohio University

Hired to teach undergraduate and graduate Spanish courses in culture, literature, and language. Promoted to Associate Professor with Tenure (unanimous vote) by excelling expectations in research, teaching, and service. 

●  Designed, developed, and delivered 10 courses with an average of 4.61 out of 5 in student satisfaction for the undergraduate level and an average of 4.72 out of 5 in student satisfaction for the graduate level.

● Increased numbers of students with a Major in Spanish by 11% and a Minor by 4% during the pandemic through dedicated recruiting strategies and advising efforts.

●  Managed more than 75 advising assignments and served as a liaison between 14 faculty members from the Department of Modern Languages and the College of Arts and Sciences.

● Guided students through the onboarding process, facilitated orientations, and mentored students on career development issues. Promoted internships and oriented students through the credit approval process.

Assistant  | Associate Professor of Spanish

Binghamton University

Recruited for a one-year position to teach a full range undergraduate Spanish courses on language and literature. Some highlights:

● Designed, developed, and delivered 5 undergraduate courses with consistent positive comments.

● Promoted Department by organizing public activities with students.

Visiting Assistant Professor of Spanish

I travel ✈️, go on walks 👟, and devour books 📚 every year. Also, I am a coffee lover. ☕

Hi, curious reader! I am Melissa. I’m a career coach, résumé writer, and interview coach. 

My passion lies in guiding, teaching, and helping professionals advance their careers by reframing their accomplishments, crafting compelling materials, and assisting them with strategic job search campaigns.

I understand the challenges, emotions, and misconceptions that job seekers face through every step of getting a job and advancing their careers. 

As a first-generation Latina, former academic, and recovering scarcity mindset person, I know that most people are not trained to present themselves as the right candidate for the job.

From getting clarity on the career path, understanding an industry, writing a standout résumé, and acing the interview, I empower others to recognize their strengths, identify areas for improvement, and be unapologetically comfortable with advocating for themselves. You need to be your first believer! 👑

I believe that…

👉 being an expert in your field won’t give you the job unless you learn how to communicate your value effectively.
👉 the job search is a transformative process; those who excel are the ones who know themselves and are willing to learn.
👉 progress is not linear; there are many ways to advance professionally even if you change careers. The most important measure is your growth.
👉 people are not their degrees and certifications. We have skills, knowledge, and traits that will help you advance professionally beyond a piece of paper or a certificate.
👉 competition is fierce, and you can stand out by focusing on what you can control.

I help professionals with career coaching, résumé writing, and interview preparation that allows them to:

🏆get interviews in less than 90 days
🏆get job offers the same day of having an interview
🏆get clarity about their career path

➡️ If you need help with the job search, DM me.

Melissa Figueroa, Ph.D, CPRW, CIC

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Rob Maiale

Melissa Figueroa, Ph.D, CPRW, CIC

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