Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

EXPERTISE
• Brand Strategy, Corporate Branding, Employer Branding, Personal Branding 
• Social Media Marketing and Branding campaigns for Companies and Personal profiles
• Social Media Optimisation and Management for Companies and Personal Branding
• Web Design and E-commerce Web with CMS
• Print and Online Advertising & Marketing Campaigns
• Creative and Art Direction for Print and Online
• Copywriting 


CLIENTS
C-Suites From Various Industries • Singapore University of Technology and Design • CitiBank • Maybank • Nanyang Technological University • National University of Singapore • Home Nursing Foundation • Starwood Hotels • Oracle • Beyond Beauty • APB Breweries • St Luke's Hospital • St Luke's Eldercare • W. Atelier Pte Ltd  • SingEx Holdings Pte Ltd • SHRI Corporation Pte Ltd • Singtel • NTUC Enterprise • Catholic Lawyers Guild • ResMed Singapore

Creative Director & Social Media Branding Consultant

Certis

• Develop and execute a comprehensive employer branding strategy, creating initiatives to enhance the brand's image
• Foster strong relationships with internal stakeholders to collaborate on recruitment and people engagement strategies
• Drive campaigns, awards strategies, and employee stories to effectively communicate and publicize Certis' employer brand
• Cultivate brand advocacy among employees, strengthening their connection with Certis' purpose, values, and culture
• Champion Certis' employee value propositions and identify opportunities for amplification across internal and external platforms
• Monitor and improve the effectiveness of employer branding and employee experience initiatives
• Continuously seek ways to enhance Certis' employer brand and elevate its reputation
• Preferred experience in community management or managing social media pages
• Support engagement events, employee well-being programs, and enhance workplace experience under the team's purview

Employer Brand and Engagement Manager

Uncommon

Uncommon is a private network for female leaders to connect, learn and grow. We select established, high-impact leaders across industries and equip them with the tools to succeed: a personal advisory board, top-level executive coaching and access to a network of subject matter experts.

Member

Singapore University of Technology and Design (SUTD)

ACHIEVEMENTS
• Raised rankings and increased followers of the university's and senior management leaders' LinkedIn profiles to top 3 ranks in less than 6 months.
• SUTD ranked 2nd on LinkedIn amongst peers in the industry within 18 months.
• The university went on to receive the SHRI Employee Relations & Workplace Harmony Award in 2016 and Employer Branding Award in 2018.
• Managed personal branding portfolios of senior management leaders in the university, boosting online presence to gain more than 4 times the initial number of followers in less than 10 months.
• In 2 years, one of the senior management leaders ranked 1st among peers on Linkedin and subsequently obtained the LinkedIn Power Profile 2018. 
• Original content creation for employer branding campaigns on external and internal social media platforms (ie: LinkedIn, Facebook, Youtube, Workplace by Facebook)
• Creative and Art Direction of Internal communications materials and campaigns for employee engagement (ie: digital newsletters, EDMs, photography, videography, event collateral)
• Designed a 3D app icon for a company app. Possibly the first in Singapore.


EXPERTISE
• Social Media Marketing and Branding campaigns for Companies and Personal profiles
• Social Media Optimisation and Management for Companies and Personal Branding
• Print and Online Advertising & Marketing Campaigns
• Creative and Art Direction for Print and Online
• Copywriting

Employee & Employer Branding Strategist & Consultant

Geniebook

Overseeing all aspects of the company's brand strategy and campaigns to help build a unique story and experience for Geniebook's subscribers that helps connect them to the company and products. Aligning multiple areas of branding in the company via research, original content creation, design, and copywriting. 

• Conducting market research
• Analysing data for trends, insights, and information
• Advising teams across offices in the region on the brand strategy
• Communicating with marketing team to ensure brand alignment
• Managing projects through various stages of development
• Managing budgets to support branding efforts
• Maintaining relationships with company stakeholders

Brand Manager

Grip Pte Ltd

PROJECTS
Launch of Forever 21 in Singapore • Jean Yip Group Branding Revamp Campaign • Mondial Jeweler • Maybank Various Projects

Account Manager

DDB Group Singapore

PROJECTS
Keppel Land Launch of Carribean at Keppel Bay • Wing Tai Holdings Limited • Maybank Various Projects

Senior Account Executive

EXPERTISE
• Creative and Art Direction for Print Design and Collateral
• Web Design 
• Copywriting 


CLIENTS
Taka Jewellery • Nanyang Technological University • APB Breweries

OCL Publishing

PROJECTS
CREAM Magazine • Various Print Ads

Graphic Designer

Planet Ads & Design

The Creative Director, the Brand Strategist & Consultant that helps your brand find a strong presence both online and offline, in your respective industries.

Strategic Thinking, Planning and Executing the right marketing tools to achieve business requirements and brand ambition. The voice behind your Personal and Corporate Brand, online and offline. 

20 years of experience in advertising and marketing in international agencies and as an independent Creative Director. 

Assisted countless individuals and corporate firms in managing their social media and marketing accounts. Increased both their network and net-worth, enabling clients to be awarded the LinkedIn Power Profile and various branding awards. 

One of the first to have designed a 3D App Icon In Singapore.

taplio

The Battle

Rob Maiale

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