Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Seth D. Killian

Ever.Ag

Director of Sales & Marketing Operations

SelfDisrpt

SelfDisrpt™ is a demand generation platform that uses powerful tech and proven methods to multiply your own abilities, unlock the business accelerating potential of LinkedIn, and drive opportunities at scale.

We provide a white glove personalized service, leveraging our playbook to unlock time and foster community and network growth.

We will optimize your accounts with LinkedIn best practices, life-like automation, inbox management and customized content along with continued hands-on support to ensure that you reach your goals!

Evangelist

Sales Enablement Society

Member

PrismHR

• Reporting to CMO to define, measure, & improve Marketing KPIs (Created Full Marketing Org Diagnostics)
• Uncovered true 'Lead to Close' process across marketing & sales | Documented this & propagated a playbook to both organizations
• Onboarded & continuously supported sales execs | Increased sales team headcount by 70%
• Owned technology vendor budget, relationships, & contract renewal process
• Spearheaded deployment of new technology to Sales & Marketing orgs
• Primary liaison with Sales Leadership (spoke the language)
• Planned & executed ISSA 2021 Tradeshow (including on-site support & post-show reporting). ISSA is the largest tradeshow the company attends each year; 2021's show was the most effective iteration in the company's history. ($5MM+ in pipeline generated)
• Finished 2021 having delivered 1500+ MQLs & $42MM+ in Marketing Originated Pipeline
• Worked closely with Customer Success division to develop account retention plans, scalable process for running upsell campaigns, & repeatable/trackable contract renewal process
• PrismHR acquired EPAY Systems in Q4, 2020. During my time at PrismHR, the EPAY Systems brand was operated as a separate business unit with it's own Sales & Marketing teams, tech stacks, & sales processes. I supported both of these business units.

Marketing Operations Manager

UpSouth Media

In mid-2020 I Co-Founded a marketing agency serving the real estate industry. Within 6 months we grew the agency to the point where I went full time. By May 2021 we had 30 clients, 10 employees, & we were bringing in $25k/mo in revenue. In July 2021 we were acquired by a larger digital marketing agency and after helping with the transition I exited the company after an equity buyout.

Co-Founder & CEO (Acquired)

Vibe HCM

• Reporting to CSO to define, measure, & improve Sales KPIs (Created Full Sales Org Diagnostics)
• Re-Defined Sales Process Steps, Definitions, & Reporting
• Developed Vibe HCM Selling Playbook to define the core actions & KPIs across all Sales Teams
• Spearheaded Sales tech deployment (Salesforce.com, LinkedIn Sales Nav, Bombora, Outreach.io, ZoomInfo)
• Designed New Role: Business Development Manager
• Design & Execute SKOs | • Onboard new reps | • Own all Ongoing Training (Skills, Technology, Industry, Product)
• Operationalized Hobson ROI model & provided Sale Exec support in the field
• Pioneered Vibe HCM Sales Development Playbook & Lead Scoring Model
• Owned leading, enabling, evaluating & continuous coaching of SDRs
• Owned Contracting (Proposals, Order Forms, Pricing Calculator, DocuSign, Salesforce.com SKUs, Reporting)

Sales Operations Manager

• Reporting to CMO to pioneer scalable pipeline generation providing 90%+ of Sales entire pipeline
• Delivered $62M in pipeline to Sales Organization in 9 months resulting in 105% Sales Growth in 2018 
• Created reporting & dashboards from scratch | Ushered in scalable & repeatable outbound process
• 2.5x'd size of team | 2x'd inbound lead conversion ratio | 70% of closed won deals came from Demand Gen
• Owned onboarding, enablement, performance eval & continuous coaching of reps

Business Development Manager

• Reporting to CSO to design & implement Sales Process, CRM adoption & Knowledge Base
• Built & operated Boot Camp for various Sales roles | Ran Weekly Sales Training Call
• Developed & Certified Sales & Professional Services Teams on messaging & product demos

Sales Training & Enablement Lead

Kibo Commerce

• Working with CSO to build & operate  Boot Camp for Sales Execs, SDRs, Solution Consultants, Sales Directors
• Certified Sales & Client Success Teams on product demos | • Reduced time to first sell by 60%
• Ran Salesforce.com Workshops for Finance Team | Tested CPQ Tool during Salesforce.com re-deployment
• Supported New Hire Orientation (30+ New Joiners/month) | Spearheaded New Hire Orientation SLA
• Designed & Launched Boot Camp for Professional Services & Support

Sales Trainer

Lanyon

• Primary Boot Camp facilitator for SMB, MM & Enterprise Sales Execs, SDRs, Solution Consultants
• Pioneered SMB Sales Boot Camp & CRM training | • Placed Graduates into NA, EMEA & APAC regions
• Halved time to 1st sell for Enterprise Reps | 25% increase in ASP for SMB | 2x # of Appointments by SDRs
• Designed & executed: 2016 SMB Sales Kickoff, 2016 EMEA Sales Training Workshop in London, Weekly Sales Training Call and Speakers, Quarterly Sales Optimizations

• Enterprise business development | 100% outbound | Certified on multiple product lines | Conducted Product Demos
• Responsible for Renewals, Cross-Sells & Up-Sells to accounts in my $1.7M territory
• Owned largest client relationship for my assigned product line (The Executive Events account)

Sales Account Manager

Levy Restaurants

• Directed operations as department head for 144 Luxury Suites
• Owned onboarding, enablement, performance eval & continuous coaching of over 70 employees
• Formed strategic relationships with Mavericks, Stars & AAC sales & services staff
• Crafting & executing the 5-star 'Levy Difference' experience  for VIP clients alongside culinary staff
• Sponsorship & partnership activation; Successfully launched Luxury Beverage Cart with Remy Martin USA 
• Employee scheduling, labor budget adherence, payroll processing including tip & wage tracking
• Oversee office operations; including attainment of monthly sales incentive by admin staff

Senior Suites Manager

Suites Floor Supervisor

Denver Stone LLC

-Heavily involved w/ securing new business for the company – Full Sales Pipeline Management
-Blueprint Estimation, Bid Submission & Contract Price Negotiation with General Contractors
-Negotiating Work Contracts & Scope of Work to Crew Captains & Supers
-Coordinating simultaneous projects while liaising between clients, owner, accountant & crew leads.
-Assistance to Accountant with Basic Payroll / Accounting Duties & Office supply control


As Field Sales Executive I was in charge of generating new business for the company by finding new, 'blueprint phase' construction projects, acquiring the plans, developing estimates & bids, negotiating price (in conjunction with Denver Stone owner) & securing the contract. I was responsible for building and maintaining relationships with General Contractors, Architects & Owners.

Field Sales Executive

Architect a career that doesn't suck your life away | Sales & Marketing Ops Professional | Founder & Advisor | SaaS | Leadership | Results Driven | Productivity

🚨 Disclaimer: Opinions are my own and should not be taken as a representation of current company views, realities, and goals. 🚨

Hello, my name is Seth Killian; I'm a Marketing & Sales Ops guy. I partner with fast-moving SaaS companies to help them rapidly scale revenue. Alignment across marketing & sales teams accelerates growth, especially when the right talent & technology are combined.

Earlier in my career, I was head of the luxury suites department at one of the largest indoor sports arenas in the country. I started as a food runner while in college and worked my way up the ranks for eight years. Eventually, I found myself managing a department of 60 people across admin, operations, & client-facing teams.

I went on to drive sales growth at a SaaS company specializing in event software where I cut my teeth making cold calls, upselling accounts, and training some of the most talented sales professionals across the SMB, Mid-Market, & Enterprise tiers as the company's Sales Trainer.

At another company, I led a team of SDRs that delivered over $60MM in pipeline to the Sales Org resulting in 105% growth. During that time, 7 out of every 10 deals closed originated with my team. From there, I stepped into a Sales Operations role at the same company where, in addition to managing the SDR function, I onboarded new sales reps, launched new enablement technology, developed comprehensive reporting & dashboards, & spearheaded a new product launch in the middle of the pandemic.

In mid-2020 I Co-Founded a marketing agency serving the real estate industry. Within 6 months we grew the agency to the point where I went full time. By May 2021 we had 30 clients, 10 employees, & we were bringing in $25k/mo in revenue. In July 2021 we were acquired by a larger digital marketing agency and after helping with the transition I exited the company after an equity buyout.

Since then, I've re-entered the B2B SaaS space and currently hold the position of Director, Sales & Marketing Operations at EverAg.

Over the years I've learned a lot from the mentors in my life. I am where I am today because of a lot of hard work.... some of which is my own. The awards I've won throughout my career are certainly nice and appreciated but by far the greatest compliment is watching those I've coached succeed in their careers.

When I'm not working you can catch me spending time with my beautiful wife and 4 kids, smoking meat on my Traeger grill, reading a good Sci-Fi book, and puffing on my pipe.

"Things may come to those who wait, but only the things left by those who hustle." -Unknown

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Rob Maiale

Seth Killian 📐💲

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