Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

Sharon Wu

Freelance writer helping B2B & B2C brands and founders attract sales-ready leads through expertise-driven SEO blog content 👩🏽‍💻💜

Need long-form content that informs, builds trust, and converts? Partner with me, a YMYL writer and certified financial literacy educator (CFEI® / CFLP℠) with over a decade of service journalism experience.

People are overwhelmed by choices and conflicting advice when making important money or life decisions. Yet the content meant to guide them is often fluffy, impersonal, and disconnected from reality.

After years of writing with leading media outlets, I've built my career on a simple belief:

Readers deserve honest guidance they can trust when navigating life's most important decisions.

What makes my work shine?

- I bring formal financial education credentials to ensure accuracy in every piece.
- I track down authoritative sources, current data, and expert insights you won't find in a quick Google search.
- I combine journalism chops with strategic content writing, whether that's hands-on product testing or translating complex topics into clear, actionable guidance.

My work spans financial literacy, consumer choices, and lifestyle decisions — helping readers navigate budgeting, debt management, product reviews, and major life choices with confidence.

And it makes a real difference.

A reader once told me my article helped her escape 13+ years of credit card debt. Another said my honest product review saved her from wasting money on an overhyped item.

These moments remind me why authentic, human-led content matters.

Currently, I work with brands and publications on bespoke content. In early 2026, I'm also launching licensed content libraries of in-depth pre-written articles with the same editorial rigor as my bespoke work — that financial institutions can customize and use immediately at a fraction of custom costs.

If you want cheap, generic content that sounds like everyone else's, I'm not your writer...

But if you want YMYL content written by someone who does the research and offers practical insights that readers will thank you for — let's talk.

→ www.sharewrites.com

What my clients are saying...

"Sharon blends sharp research, clear structure, and a modern, human voice that matches brand tone effortlessly. She communicates proactively and consistently delivers clean, publish-ready content." - Ramon K., SEO Specialist & Digital Marketer at The Alloy Market

“Sharon is incredible. I’ve worked with her on many stories and would consider her in the top 1% of all writers.” - Alora B., Deputy Editor at CNN Underscored Money

“Her writing consistently sets the standard for our content team." - Mike M., Editor at USA TODAY Homefront

UGC Creator

I worked on numerous creative projects for notable clients, including but not limited to Marshalls, Macy’s, COVERGIRL, American Express, and Hello Fresh.

- Collaborated with my photographer to produce editorial photo content for 100+ brands' commercial-level and social media needs
- Tested products (beauty, lifestyle) and modeled clothing and accessories (fashion) to produce authentic user-generated content & reviews
- Researched the latest fashion, beauty, and lifestyle trends & news to abstract, develop, and produce original, cutting-edge pieces
- Published engaging articles on a lifestyle blog (Elementor on WordPress platform)
- Supplemented copy with original photos on blog articles and social media posts
- Maintained relationships with repeat clients via email to create seasonal content
- Engaged with my audience on the blog and social media channels (Instagram & Facebook) by answering questions and comments

web | WWW.STYLELULLABY.COM

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The Battle

Rob Maiale

Sharon Wu

Followers

Posts

Engagements

Likes

Performance ScoreRob Maiale's LinkedIn Performance

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taplio

The Battle

Rob Maiale

Sharon Wu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Maiale's LinkedIn Performance