Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Sharon Wu

ShareWrites.com

I help brands and publications empower their readers to make confident decisions through human-led, experience-based content.

My stories offer practical insights based on real-world experience, expert interviews, and thorough research — whether for financial literacy, consumer purchases, or lifestyle decisions.

I'm your girl if you need not an ordinary freelance writer — but a reliable extension to your team.

Let's partner!

website | sharewrites.com
email | hello@sharewrites.com

*Besides providing content writing services, I...

- Run my independent YMYL publication, Wavecomber, on Substack (see you there: wavecomber.substack.com)
- Mentor new freelance writers/solopreneurs who want to grow a profitable and sustainable one-person business from the ground up

Founder

CBS MoneyWatch

I write concise yet informative consumer-focused articles covering the mortgage and personal finance verticals for CBS News - MoneyWatch.

- Research and write unique content in the finance niche
- Interview industry experts and incorporate insights into articles
- Follow extensive guidelines and adhere to phrasing, style, and brand tone requirements

Freelance Writer

ConsumerAffairs

I write consumer-focused articles covering the automotive and solar verticals for ConsumerAffairs.

- Make car warranties/insurance and solar easy and fun to learn about
- Research and write unique content that helps people make informed choices
- Follow extensive guidelines and adhere to phrasing, style, and brand tone requirements

Content Writer

Wavecomber

Wavecomber is a new independent publication where I write and manage YMYL ("Your Money or Your Life") articles, buyer guides, and product reviews in various niches, including shopping/commerce, travel, lifestyle, and more.

- Build detailed content briefs
- Pitch unique story ideas to SMEs & PR pros
- Conduct product hands-on testing (as needed)
- Perform keyword research to gauge search volume
- Turn complex information in an easy-to-digest manner
- Review and execute updates on old articles/reviews every year
- Interview industry SMEs for original insights to enhance articles
- Infuse personal and expert anecdotes, stories, and perspectives
- Write helpful SEO articles that help people make informed choices
- Create branded infographics to supplement content when appropriate
- Source stock images and provide original product photography when needed
- Format, optimize, and publish finalized content directly on the WordPress platform
- Cross-publish articles on Substack and other social media outlets for max engagement

Head of Content

Soleo

I ghostwrote LinkedIn content for B2B founders to highlight their thought leadership and attract sales-ready leads.

- Adapted to each client’s TOV and brand style
- Researched SaaS, eCommerce, and digital marketing topics
- Wrote 75+ text posts, infographics, and carousels per month

LinkedIn Ghostwriter (B2B)

USA TODAY

I wrote consumer-focused articles covering the home and auto verticals for USA TODAY Homefront.

- Ensured all articles graded at least A- on Clearscope
- Researched and wrote unique content in the home/auto verticals
- Interviewed industry experts and incorporated insights into articles
- Followed extensive guidelines and adhere to phrasing, style, and brand tone requirements

My best work with USA TODAY Homefront: https://drive.google.com/drive/u/0/folders/19FN7HDQaE0loaJ4mfMOY3dBAQAzSL5Km

Contributing Writer

I wrote consumer-focused buyer guides, reviews, and articles covering the home vertical for CNN Underscored.

- Passed AI detection (quality human-written content)
- Interviewed industry experts and incorporated insights into articles
- Followed extensive guidelines and adhered to phrasing, style, and brand tone requirements
- Researched and wrote unique content about home services, warranties, insurance, and moving

Journalist

MD Logica

I ghostwrote search-engine-optimized blog articles for MD Logica's clients, and marketing material for MD Logica's website.

- Sourced peer-reviewed articles
- Delivered ~10 1500+ word blogs per month
- Adopted a professional & authoritative tone
- Targeted relevant short & long-tail keywords
- Adhered to legal & branding restrictions on phrasing
- Researched various aesthetic/plastic surgery-related topics
- Created informative content about aesthetics and digital marketing for medical spas

*NDA signed to not release work samples, but I can share similar articles I've written upon request.

Ghostwriter

accessiBe

I made complicated web accessibility concepts easy to understand for website owners, via ghostwritten long-form blogs (2,500+ words).

- Wrote articles following supplied briefs and blog guidelines
- Adhered to phrasing, formatting, and brand tone requirements
- Added internal links to cornerstone content and external links to credible sources
- Researched topics related to websites and the regulations around web accessibility
- Worked with the marketing partnerships manager to finalize content before publishing

Content Growth

I ghostwrote blog articles and guides (1,500 - 2,000+ words) about solopreneurship, audience growth, and personal branding for a top 1% LinkedIn creator.

- Delivered 10 SEO articles per month
- Optimized content for featured snippets
- Wrote articles following supplied briefs and blog guidelines
- Adhered to phrasing, formatting, and brand voice requirements
- Added relevant Tweet embeds and internal links to cornerstone content
- Nailed the client's voice by studying existing social content and listening to podcasts

*NDA signed to not release work samples, but I can share similar articles I've written upon request.

Freelance writer helping B2B & B2C brands and founders attract sales-ready leads through expertise-driven SEO blog content 👩🏽‍💻💜

Need a YMYL ("Your Money or Your Life") writer with 10+ years of experience? Let's partner. I create SEO content that informs, builds trust, and converts leads.

People are often overwhelmed by choices and conflicting advice when making important life decisions.

Yet the content meant to guide them is often fluffy, impersonal, and disconnected from reality.

After years of writing with leading media outlets, including CBS News, CNN Underscored, and ConsumerAffairs, I’ve built my career on a simple belief:

Readers deserve honest guidance they can trust — whether they’re navigating an investment decision or looking for products truly worth their money.

What makes my work different?

- I test and use products I write about — no surface-level reviews based solely on manufacturer claims
- I speak with industry experts to get up-to-date insights you won’t find in a quick Google search
- I share guidance based on real-world experience, not just theory

A reader once told me my article helped her escape the credit card debt she’d been trapped in for 13+ years.

Another mentioned how my honest product review saved her from wasting money on an overhyped item.

These moments remind me why authentic human-led content matters.

My stories focus on helping readers make confident decisions across various aspects of life:

- Financial literacy (e.g., budgeting, debt management, mortgage guidance)
- Consumer choices (e.g., relatable product reviews, gift guides for items worth buying)
- Lifestyle decisions (e.g., travel destinations worth the splurge, home upgrades that pay off, side hustles in retirement)

If you want cheap, generic content that sounds like everyone else’s, I’m not your writer.

But if you want YMYL content written by someone who does the research, asks the tough questions, and offers practical insights readers will thank you for — let’s talk.

→ www.sharewrites.com

What my clients are saying...

“Sharon is incredible. I’ve worked with her on many stories in the past and would consider her in the top 1% of all writers.” - Alora B., Deputy Editor at CNN Underscored Money

“Her writing consistently sets the standard for our content team, and I've shared her work with other editors to use as a benchmark for all freelance writers to aspire to. Sharon produces concise, informative content well-attuned to our tone/voice.” - Mike M., Editor at USA TODAY Homefront

"Few remote freelancers fit so seamlessly with a business that it feels like they’re in the office with you — but that’s one of Sharon’s best qualities." - Eric P., Content Manager at Helpful

UGC Creator

I worked on numerous creative projects for notable clients, including but not limited to Marshalls, Macy’s, COVERGIRL, American Express, and Hello Fresh.

- Collaborated with my photographer to produce editorial photo content for 100+ brands' commercial-level and social media needs
- Tested products (beauty, lifestyle) and modeled clothing and accessories (fashion) to produce authentic user-generated content & reviews
- Researched the latest fashion, beauty, and lifestyle trends & news to abstract, develop, and produce original, cutting-edge pieces
- Published engaging articles on a lifestyle blog (Elementor on WordPress platform)
- Supplemented copy with original photos on blog articles and social media posts
- Maintained relationships with repeat clients via email to create seasonal content
- Engaged with my audience on the blog and social media channels (Instagram & Facebook) by answering questions and comments

web | WWW.STYLELULLABY.COM

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