Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Rooms To Go

🔹Developed and maintained dynamic Power BI dashboards with Row-Level Security (RLS) and UX/UI best practices to drive data-driven decision-making.
🔹Developed and optimized SQL queries, views, and stored procedures to improve data retrieval performance.
🔹Designed and implemented scalable data models, transforming raw data from SQL Server, Databricks, and APIs into actionable insights.
🔹Embedded Power Apps within Power BI reports, enabling users to take immediate actions directly from dashboards, improving efficiency.
🔹Collaborated with cross-functional stakeholders, including C-suite executives, to translate business needs into impactful data solutions.
🔹Automated and orchestrated ETL pipelines using Azure Data Factory (ADF) to streamline data movement, transformation, and integration.
🔹Established best practices for Power BI development, focusing on data security, performance tuning, and scalable architecture.
🔹Performed performance tuning using Performance Analyzer, DAX Studio, and VertiPaq Analyzer to enhance dashboard responsiveness.

Key Achievements:
✅ Developed a warehouse management and capacity dashboard, improving inventory forecasting, workforce allocation, and reducing unnecessary warehouse transfers.
✅ Optimized Power BI data models, achieving a 60% performance boost and significantly lowering Capacity Unit consumption.
✅ Built 30+ enterprise reports for finance, warehouse, logistics, sales, marketing, and customer service streamlining operations and enabling data-driven strategies adopted by thousands of users.

Tools & Technologies:
🔹 BI Tools: Power BI
🔹 Databases: SSMS, Databricks
🔹 Languages: SQL, DAX, M
🔹 Cloud & ETL: Azure Data Factory (ADF), Databricks, Power Apps, Power Automate
🔹 Performance Optimization: VertiPaq Analyzer, Performance Analyzer, DAX Studio, Measure Killer
🔹 Other: Excel

Business Intelligence Developer

-	Utilize sales expertise, passion for technology, and excellent customer interaction skills to create a comfortable and confident sales experience for customers.
-	Achieve outstanding results, generating over $8M in sales for the company in less than 3 years.
-	Consistently exceed monthly, quarterly, and annual goals to maximize revenue for the corporation.
-	Demonstrate exceptional communication skills, delivering quality conversations to present service offerings, and effectively overcoming objections.
-	Help finalize sales by addressing any concerns or objections customers may have had, and effectively cross-sell and upsell relevant products and services.
-	Design, develop, and implement business intelligence solutions to support data-driven decision-making.

Internet Sales Specialist

As a Survey Specialist, I played a key role in contributing to the company's data-driven decision-making process. My responsibilities included:

-	Speaking with customers to collect over 30,000 data points and provide valuable insights to the company's decision-makers.
-	Conducting investigations to resolve customer or delivery issues, ensuring high customer satisfaction and retention.
-	Mentoring and training new hires on how to construct effective inquiries to better understand and resolve issues.
-	Providing support and assistance with monitoring data collection and quality assurance activities, ensuring compliance with established procedures and protocols.

Through my contributions as a Survey Specialist, I helped the company make more informed decisions and improve overall customer satisfaction.

Survey Specialist

abcmouse

-	Led and managed a high-performing team of six individuals, providing clear direction and coaching to drive efficient and effective task completion.
-	Spearheaded the development and implementation of new processes and procedures aimed at improving team performance, resulting in a 20% increase in sales.
-	Maintained inventory levels, monitored stock levels, and ensured products were readily available to meet customer demand, achieving a 98% in-stock rate.
-	Interacted with customers on a regular basis, providing top-notch assistance and support to ensure their needs were met and exceeded.
-	Employed strong communication skills and built rapport with customers to drive sales and foster long-term relationships.
-	Developed leadership and management skills, as well as deepened understanding of inventory management and customer service best practices.

Sales Manager

I specialize in Business Intelligence development, excelling in building data models using star schema and creating intuitive, UX/UI-driven dashboards that make reporting effortless for users. With a strong understanding of business needs, I deliver tailored solutions that drive insights and solve problems effectively.

I take pride in delivering high-quality work and continuously expanding my expertise. I’m always learning and have earned certifications in data modeling, Power BI, DAX, UX/UI, and broader data analytics, including data architecture, to maximize the value I bring.

I’m open to collaboration and new opportunities!


Yonathan Lopez

taplio

The Battle

Rob Maiale

Yonathan Lopez

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?