Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Rooms To Go

🔹Developed and maintained dynamic Power BI dashboards with Row-Level Security (RLS) and UX/UI best practices to drive data-driven decision-making.
🔹Developed and optimized SQL queries, views, and stored procedures to improve data retrieval performance.
🔹Designed and implemented scalable data models, transforming raw data from SQL Server, Databricks, and APIs into actionable insights.
🔹Embedded Power Apps within Power BI reports, enabling users to take immediate actions directly from dashboards, improving efficiency.
🔹Collaborated with cross-functional stakeholders, including C-suite executives, to translate business needs into impactful data solutions.
🔹Automated and orchestrated ETL pipelines using Azure Data Factory (ADF) to streamline data movement, transformation, and integration.
🔹Established best practices for Power BI development, focusing on data security, performance tuning, and scalable architecture.
🔹Performed performance tuning using Performance Analyzer, DAX Studio, and VertiPaq Analyzer to enhance dashboard responsiveness.

Key Achievements:
✅ Developed a warehouse management and capacity dashboard, improving inventory forecasting, workforce allocation, and reducing unnecessary warehouse transfers.
✅ Optimized Power BI data models, achieving a 60% performance boost and significantly lowering Capacity Unit consumption.
✅ Built 30+ enterprise reports for finance, warehouse, logistics, sales, marketing, and customer service streamlining operations and enabling data-driven strategies adopted by thousands of users.

Tools & Technologies:
🔹 BI Tools: Power BI
🔹 Databases: SSMS, Databricks
🔹 Languages: SQL, DAX, M
🔹 Cloud & ETL: Azure Data Factory (ADF), Databricks, Power Apps, Power Automate
🔹 Performance Optimization: VertiPaq Analyzer, Performance Analyzer, DAX Studio, Measure Killer
🔹 Other: Excel

Business Intelligence Developer

-	Utilize sales expertise, passion for technology, and excellent customer interaction skills to create a comfortable and confident sales experience for customers.
-	Achieve outstanding results, generating over $8M in sales for the company in less than 3 years.
-	Consistently exceed monthly, quarterly, and annual goals to maximize revenue for the corporation.
-	Demonstrate exceptional communication skills, delivering quality conversations to present service offerings, and effectively overcoming objections.
-	Help finalize sales by addressing any concerns or objections customers may have had, and effectively cross-sell and upsell relevant products and services.
-	Design, develop, and implement business intelligence solutions to support data-driven decision-making.

Internet Sales Specialist

As a Survey Specialist, I played a key role in contributing to the company's data-driven decision-making process. My responsibilities included:

-	Speaking with customers to collect over 30,000 data points and provide valuable insights to the company's decision-makers.
-	Conducting investigations to resolve customer or delivery issues, ensuring high customer satisfaction and retention.
-	Mentoring and training new hires on how to construct effective inquiries to better understand and resolve issues.
-	Providing support and assistance with monitoring data collection and quality assurance activities, ensuring compliance with established procedures and protocols.

Through my contributions as a Survey Specialist, I helped the company make more informed decisions and improve overall customer satisfaction.

Survey Specialist

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-	Led and managed a high-performing team of six individuals, providing clear direction and coaching to drive efficient and effective task completion.
-	Spearheaded the development and implementation of new processes and procedures aimed at improving team performance, resulting in a 20% increase in sales.
-	Maintained inventory levels, monitored stock levels, and ensured products were readily available to meet customer demand, achieving a 98% in-stock rate.
-	Interacted with customers on a regular basis, providing top-notch assistance and support to ensure their needs were met and exceeded.
-	Employed strong communication skills and built rapport with customers to drive sales and foster long-term relationships.
-	Developed leadership and management skills, as well as deepened understanding of inventory management and customer service best practices.

Sales Manager

I specialize in Business Intelligence development, excelling in building data models using star schema and creating intuitive, UX/UI-driven dashboards that make reporting effortless for users. With a strong understanding of business needs, I deliver tailored solutions that drive insights and solve problems effectively.

I take pride in delivering high-quality work and continuously expanding my expertise. I’m always learning and have earned certifications in data modeling, Power BI, DAX, UX/UI, and broader data analytics, including data architecture, to maximize the value I bring.

I’m open to collaboration and new opportunities!


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Rob Maiale

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