Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

Intuit

•	Advises global executives from QuickBooks, MailChimp, and technology teams on Israeli high-tech creating 10+ annual potential POC, partnership, and acquisition opportunities
•	Manages due diligence and market analysis across partnerships, investments, and acquisitions 
•	Implements 3+ strategic startup collaboration opportunities endorsed by senior leaders 
•	Tailors startup meetings and plans ecosystem events for senior executive delegations to Israel

Deal Flow and Open Innovation Manager

Global Women in VC

The world’s largest global community for women in venture capital to connect, collaborate, and create opportunities. The world’s largest global community for women in venture capital to connect, collaborate, and create opportunities.

Member & Investor

Israel-Asia Center

Engaging established & emerging leaders from Israel and Indonesia to develop sustainable solutions to critical challenges. 
This dynamic online program brings together cross-sectoral established and emerging leaders from Israel and Indonesia to jointly develop sustainable solutions to critical challenges.
The program takes participants on an eye-opening and transformative journey, discovering the untapped economic potential between Israel (the ‘Start-Up Nation’) and Indonesia (tapped to become the world’s 5th largest economy by 2030).

 Israel Ambassador @ Israel-Indonesia Futures Program

Lightricks

•	Spearheaded the company’s first M&A and PMI, to increase ARR by 12% ($33M) within 1 year
•	Built and led the implementation of acquisition strategy to 3X sources of revenue
•	Wrote the company’s first PMI playbook (processes, frameworks, KPIs, etc.)

Corp Dev & Post Merger Integration Manager

•	Co-manage M&A projects valued over $1B for global clientele, & lead cross-functional teams
•	Advised startup management acquisition and IPO readiness resulting in $320M+ in investments
•	Led open innovation projects resulting in global clients' investments, POCs, and partnerships with local startups 
•	Advised startups on the path from foundation to IPO; including developing business plan GTM strategies, financial modeling, market mapping, and IPO readiness

Senior Consultant - Management Consulting

fresh.fund

•	Led, managed and negotiated 7 investments - 3 startups had 5X+ ROI in 3 years and are still growing (PayEm, Remilk and MDI Health) 
•	Led investment process; deal flow generation, pipeline management, due diligence, market sizing, and competitive analysis, and presented conclusions to the partners 
•	Presented investment opportunities to partners and wrote in-depth memos that led to investments

Deal Flow & Investments Manager

The Tikvah Fund

Fellowship

Philip Morris International

•	Scouted startups as a member of Philip Morris Israel’s Innovation Outpost
•	Supported the implementation of tools, systems, and technologies in Fortune 500 company

Innovation Outpost Scout

Israeli Navy 

•	Responsible for maintaining and expanding relationships with ally navies 
•	Responsible for researching, developing, and writing strategic agreements with ally navies
•	Managed strategic agreements with Asian, African, and South American navies
•	Naval officer and commanded team of soldiers

Deputy Head of Office for International Strategic Affairs  

Connecting 100M+ users & Intuit to IL startups | Startup Advisor + Investor | M&A Management | Schwarzman Scholar

There are two ways to grow as a person or a startup.
Alone, or together.

Alone is always harder. DM me so we can grow together. 

How can I help? 

My happy place is the middle of a ven diagram of high-level planning and nitty-gritty details.
I love creating the vision, planning the plan, and executing every tiny detail.

This has led me to a career working with startups as an investor, partner, and advisor.

Some highlights from the journey so far:

⛰️ Advised founders - led to $320M+ in investments

⛰️Advised startups - led 3X sources of revenue and double-digit growth ($33M+)

⛰️ Led DD in startups with 5X ROI in 4 years (and they’re still growing)

⛰️ Co-managed M&As valued at $1B+ 

The only way any of this was possible was by partnering with great people like you. 
That enabled me to do what I love, turning vague ideas into plans and systems. 

Want to work together, or just say hello? 
I’m only a DM away

taplio

The Battle

Robbie Crabtree

Aviv Harkov

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