Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Andrea Kates

MIT Kuo Sharper Center for Prosperity and Entrepreneurship

Advise global corporations, scaleups and governments: technology application, building economic growth, strategic partnerships. Apply From Stuck to Scale—playbook for "shared prosperity. AgTech, manufacturing, healthcare, logistics, growth industries

Entrepreneur in Residence MIT Kuo Sharper Center for Prosperity and Entrepreneurship 

Leading innovation, technology and entrepreneurship training, research and bootcamps. Deep Tech, Ecosystems, "From Stuck to Scale" workshops. Global residencies in growth economies (MENA, LATAM).

Entrepreneur in Residence

SUMA Ventures

I help leaders jumpstart change and get to "next". I'm a Silicon Valley based corporate strategist, tech CEO, award winning author and thought leader, working globally.  I lead residencies and sprints around the world based on the comprehensive leadership framework: Get To NEXT. I'm also STRATEGIC INNOVATION ADVISOR to leaders and teams that need to grow through technology innovation and expanded ecosystems. https://suma.com/programs/masterclass/

I help companies figure out where to place their bets on emerging products, services and technologies and to scale dynamic business models. In essence:  How do you disrupt before being disrupted, avoid the blind side and get ahead of the future?

BACKGROUND. Andrea was the CEO of the software company that was the platform to commercialize 13,000 innovation initiatives. Over the course of her career, she's led initiatives in fintech, retail, healthcare, energy, technology for clients at Tata, Ford, Fujitsu, Cisco, Stitch Fix, InnovAsian, Upwork, and Hyatt and worked in 20 countries. She's currently on the Advisory Board of Copenhagen Fintech and involved in a global Future of Work initiative. Andrea has been a KEYNOTE SPEAKER on the main stage at TED, Aspen Ideas, Dubai 2020, MinasTechDay, Global Skills Day, OpenFinance (Mexico), and ConnectBogota. 

Andrea's focus today is based on 5 years of original research on Maximum Value Ecosystems. Her role as corporate advisor based on her bestselling book Find Your Next focused on cross-industry commercialization of early stage initiatives (based on original research and experience with PF Chang's, GE, Autodesk and other companies). Her advisory practice today is based on a 5-step process called GET TO NEXT: Envision, Expand, Build, Engage and Activate.

Managing Partner

The Conference Board

Concurrent with my role with suma.com, I advise global C-level leaders in the areas of Get To NEXT. Focus on driving business growth through the application of AI, fintech, cross-industry innovation, and ecosystem expansion. In person and virtual keynotes, briefings, workshops, advising, team based projects (3-12 month engagements). I apply the insights learned as CEO of a San Francisco-based SaaS innovation software company plus 20+ years as leader with with projects at Ford, Mayo Clinic, Siemens, Tata, Shimizu, Fujitsu, and in residence at top universities (Princeton U, Stanford, Hitotsubashi U, Singapore Polytech, Business Institute Denmark).

Senior Fellow

Futureproofing : Next 

Leading implementation of corporate growth initiatives. Based on an integrated approach to corporate  impact. Based on an original, holistic approach documented in a playbook called Futureproofing : Next—The Future Beyond Innovation. Helping navigate change, futures, growth, innovation, transformation and business models for organizations aspiring to get to next. We are fixing what is broken in this global industry and taking innovation++ to the bank.

Managing Director

Andrea Kates is a global corporate transformation specialist, tech startup CEO, and expert in “business innovation you can take to the bank”. She has worked on more than 200 corporate initiatives designed to equip leaders to commercialize emerging trends and technologies. She’s currently involved in a range of projects focused on innovation strategy, the “Future of” Series (Mobility, AI, Retail, Work) and Business Model Redesign. Based in San Francisco and working with teams around the world, Andrea focuses on bringing new ideas to market, co-creating with customers to uncover new product directions, and facilitating sessions that align leadership on a future direction. 

Andrea was CEO of the San Francisco SaaS technology company that pioneered the application of lean startup methods for large companies (Intel, Mayo Clinic, Nasdaq, KK Wind-Denmark) and served 13,000 teams engaged in bringing new technologies to market. In addition, she’s led multi-year growth initiatives with clients including: Audi, SuMi Trust (Japan), GM, Tokio Marine, Ford (China/US), Roche (Basel), JLL, AIG and Allstate. 

As a thought leader and keynote speaker, Andrea has appeared on the main stage at TED, Aspen Institute, the CxO Forum (Tokyo), Copenhagen Fintech, Cisco’s global innovation summit, Zurich Insurance, Jones Lang LaSalle, Rueda de Innovación (Bogota), and Midtjysk Lederforum (Denmark). She serves as an advisor to the Open Innovation Gateway, powered by Fujitsu and innovator in residence at Business Institute in Denmark. Publications: Find Your Next and Futureproofing : Next, The Future Beyond Innovation, co-authored with Sean Moffitt (2020).

Co-founder

Find Your Next

Keynote speaker and Bestselling Author

GLIDR, San Francisco based SaaS company

LaunchPad Central (aka, "Glidr") helps large companies bridge the gap between innovation and explosive growth by combining the agility of startups with the scale of the existing enterprise.

LaunchPad is a platform for enterprise innovation portfolio management. Our software enables teams to track and analyze the evolution of their business model and make data-driven decisions in the search for product-market fit. At the enterprise level, we roll team activity into dashboard views that rationalize startup metrics with important business KPIs, helping executives and portfolio managers compare projects and make more informed decisions about what to move forward in the innovation pipeline.

Founded by technology visionaries Steve Blank, Jim Hornthal and Tom Baruch, the LaunchPad team is made up of startup veterans, corporate innovation experts, hackers, and designers. Our roots in lean startup and continuous innovation are the driving force behind everything we do.

LaunchPad customers include large enterprises like Roche, Genentech, Jones Lang LaSalle, and Mayo Clinic as well as 120 universities and leading startup accelerators. In addition, LaunchPad’s method is now the mandated commercialization framework for the National Science Foundation (NSF I-Corps) and the National Institutes of Health (NIH). To date 6000 teams have tested over 185,000 hypotheses resulting in more than 28,000 pivots.
 
LaunchPad is dedicated to accelerating the pace of commercializing innovation.LaunchPad's methodology takes the risk out of going to market by validating ideas before investing in making them big.
 
LaunchPad's evidence-based gold standard for growth: “Discover. Validate. Accelerate.”

eLab at Princeton University

--Thought leader and instructor in the lean startup methods, innovation, strategy, and entrepreneurship.
--Based on Steve Blank's Udacity course. 
--Mentored multiple teams in multiple disciplines: manufacturing, sustainability, alternative education, urban grocery, electric vehicles, consumer goods, online subscription: photography, and health monitoring.

Instructor

speaker, participant

Find Your Next (McGraw-Hill)

Author of the best-selling business strategy book based on the Business Genome method, Find Your Next.

Author

WHO I AM
I am Entrepreneur in Residence at MIT. Former tech CEO Silicon Valley. Author of the strategy playbook: From Stuck to Scale.

WHAT I DO
I structure opportunities between corporations, scaleups to create bold economic impact

WHO I AM
—Co-founder of Suma Ventures a consultancy that works with corporate teams to deliver on the innovation promise at corporate scale.

—MIT Entrepreneur -in-Residence. Sloan School of Management Legatum Center for Development and Entrepreneurship

—Workshops and advising. How we move innovation across the finish line: Envision, Expand, Build, Activate. 

—Silicon Valley SaaS company CEO. Ran a digital platform with 13,000 innovation teams for clients including Mayo Clinic, Intel and University, US government labs. The gold standard lean startup method for technology commercialization.

—Project leader + corporate advisor (Ford US/China, Citi, Fujitsu, Cisco,, Shimizu, Stitch Fix, Hyatt, United Airlines, Intergraficas-Colombia, KK Wind, Denmark)

—Charismatic thought leader, keynote speaker, advisor-in-residence: Digital Business College (Silicon Valley + Asia), Business Institute (Denmark), Princeton U eLab, UC Berkeley, Knight-Hennessy Scholars Stanford, Notre Dame, USC, Open Innovation Gateway powered by FUJITSU, Silicon Valley Immersive Programs:  Senior Fellow The Conference Board.

MY SWEET SPOT
—Global practitioner (200+ engagements in 20 countries)
—Engaging teams to get fully committed to new directions (experiments, expanded perspectives)
—Cross-industry (Future of Mobility, Retail, AI/ML, Technology, Digitalization)
—From whiteboards (generative) to rollout (delivery)
—Keynote speaker (TED main stage, CXO Forum/Japan, Dubai2020, Global Digital Forum++, Rueda de Innovación, Copenhagen Fintech, OpenFinance2020, TEDx Copenhagen, Aspen Ideas)
—Board/Advisory Board Leader: Embrace Global, OpenFintech Mexico, Copenhagen Fintech, Research Technology Management Journal
—Thought leader: E&T Journal (UK), Tid & Tendenser (DK)
—Silicon Valley immersive experience

WHAT OTHERS SAY
"Get To Next provides a new mindset and a roadmap that is really smart and impactful for innovating corporate innovation."
Dr. Mohi U. Ahmed
Executive Adviser on Open Innovation, Shimizu Corporation

"Andrea is a Strategy Fireball: Experience, knowledge, engagement. Huge wow factor--beyond amazing."
Caroline Hart Sehested
Future of Work Expert & TEDxCopenhagen Host

REACH ME
Andrea Kates (akates@suma.com), Website: www.suma.com

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