Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Growly AB

Expertise in managing development of digital products and improving performance in teams in order to drive growth in users & revenues.

Independed Product Growth Consultant

Paper Play Games

Download on AppStore/Google Play: www.bit.ly/worldofpippi . We develop mobile and tablet games for some of the strongest kids brands in the Nordics, e.g. Pippi Longstocking (to be released 2024). More exciting partnerships to be announced, stay tuned!

Founder

UpUp

Board Member

Mojang Studios

Product Owner (Consultant)

Ridely

Advisor

King

Game events product development, Candy Crush Soda

Live Operations Manager/ Game Events (Consultant)

Product Director (Consultant)

Core game, growth optimization, Candy Crush Saga

Senior Producer (Consultant)

Toca Boca

Senior Producer - secret project - business model prototyping

Leading a cross-functional team in creating and delivering a new main game experience to Toca Life World.

Senior Producer - secret project - gifting/sharing

Leading a cross-functional team creating and delivering Character Expressions in Toca Life World, from idea to launch. Creating a new way for players to express themselves in the game, enabling even stronger storytelling and SoMe video making. New expressions are launched on a continuous basis to user storytelling virality and engagement.

Senior Producer - user game expressions

Leading a cross-functional team prototyping a completely new multiplayer game experience.

Senior Producer - Secret Prototyping Project - Multiplayer game

Leading a cross-functional team to create and deliver a new major feature and revenue stream in Toca Life World, from idea to launch: Home Designer - allowing the users to build and design their own homes in the game, with the possibility to purchase premium extension packs with houses, furnitures, wallpapers and design items.

Senior Producer - Home Designer

Business Manager TV4.se/TV4 News service (Consultant)

Business responsibility for the Nordic product roadmap for C More.

Nordic Service Owner - C More (Consultant)

Spotify

Working with the user growth plan and product portfolio topics within the Growth Opportunities mission.

Growth Strategist (Consultant)

Readly

Readly is a international digital subscription service for magazines. I'm working with product activation of  users, pricing & product offerings, developing a recommendation engine, and marketing automation.

Product Growth Consultant

I am a consultant in digital product development, working to make IT drive and enable business growth. Fun & engaging user experiences, payments, checkout flows, marketing automation, CRM systems & churn reduction are a few of my expertise areas. Very strong knowledge in running design sprints, A/B-testing, storymapping, agile and various methods for hypothesis validation.

Industry experience: Gaming, Music Streaming Media, Video Streaming Media, Book Publishing, Retail, E-commerce, Gambling, Healthcare, Educational institutions, automotive and aircraft manufacturing, Telemarketing.

Business experience: Product Development, Project Mgmt, Sales, Marketing, Logistics, Quality Mgmt, Purchasing, Accounting, R&D.

taplio

The Battle

Robbie Kellman Baxter

Jacob Berglund

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