Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

John Klem

ProsperStack

Helping Media, DTC and SaaS companies reduce voluntary churn with ProsperStack's leading edge cancel deflection software. Easily integrated with all billing platforms along with rich features and robust analytics, ProsperStack can reduce voluntary churn by up to 30%.

Senior Advisor, Media Partnerships

Yahoo Finance

Business Development & Publisher Partnerships

Zephr

Business development for dynamic subscription experience platform built for the effective optimization and personalization of the user experience, in order to drive conversion

Sales Consultant, North America

Deep BI, Inc.

Business development for AI-powered, predictive Customer Data Platform (CDP) with real-time user and content engagement scoring (RFV)

SVP, Business Development, North America

Content Insights AD

Business development for next-generation content analytics solution that translates complex editorial data into actionable insights and helps content professionals increase their revenue and better understand and serve their audiences

SVP Sales, North America

TradingView, Inc.

Business development, content integrations and strategic partnerships for web-based charting, analytics and trading software with social networking platform used by 30M+ traders and investors worldwide to spot investment opportunities across global markets

Head of Business Development

Guardian News & Media

Publisher business development and strategic partnerships for award-winning n0tice open journalism platform

Publisher Business Development

Snapguide

Business development, content distribution and strategic partnerships for iOS application and website that specializes in user generated step-by-step how-to guides

Yahoo, Inc.

Global business development and strategic partnerships for Yahoo Communications (Yahoo Mail and Messenger)

Director, Global Product Partnerships

Global business development and strategic partnerships for the Yahoo Developer Network, Yahoo Mail Developer Platform, Yahoo Livestand, Yahoo Local and Yahoo Connected TV

Director, Product Business Development

Global business development and strategic partnerships for the then new Yahoo Home Page (Metro), My Yahoo, Yahoo Buzz, Yahoo Glue, Yahoo Application Platform and Yahoo Toolbar

Director, Business Development, Integrated Consumer Experience

Business development and strategic partnerships for del.icio.us, Yahoo Answers, SearchMonkey, People Search, CAP Program, WOW Modules and Yahoo Toolbar

Senior Manager, Business Development, Social Search

Business development and partnerships for My Yahoo

Manager, Business Development, Front Doors

Knight Ridder Digital

Managed strategic content syndication and distribution partnerships for the second-largest U.S. newspaper chain to corporate, enterprise, academic and mobile markets.

Content Services Manager

Global content partnerships, publisher business development, online media professional

•	Over twenty-five years of content/data/software licensing, distribution, strategic partnership and partner management experience
•	Proven ability to think strategically and creatively about business, develop and implement tactics to promote change and achieve goals
•	Experienced deal-closer with proven ability to structure and negotiate multi-faceted, custom partnerships and scale programs to generate revenue, enhance products, and drive traffic

Specialties: new business development, strategic partnerships, product partnerships, partner management, digital media, audience development, product development, content licensing, content syndication, content strategy, API licensing, developer ecosystems, technology licensing, contract negotiation, mobile and emerging platforms expertise

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The Battle

Robbie Kellman Baxter

John Klem

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