Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Veritas Technologies LLC

Senior Quality Engineer / Data Scientist

Pure Storage

•	Developed and deployed Quality plans to drive continuous improvement opportunities in factories world wide.
•	Responsible for identifying Root Cause Analysis on product issues and driving improvement efforts with engineering to improve product design and quality.
•	Worked with cross functional teams to improve product quality throughout the lifecycle. 
•	Defined and deployed FMEA plans to identify and minimize design and process failures.
•	Used Tableau to automate and present data analyses, improving data accuracy and efficiency by 50%.
•	Drove resolution on field failures by working with cross functional teams and repair centers.
•	Identified and documented issues using JIRA.
•	User tested a Quality Management System tool.

Quality Engineer

Sierra Monitor Corporation

•	Point of contact for all manufacturing, customer and supplier quality issues.
•	Responsible for setting up and driving formal quality processes at the organization.
•	Implemented Supplier Management initiatives including quarterly reporting of supplier performance.
•	Implemented and maintained Corrective Action and Preventive Action (CAPA) processes such as 8-D.
•	Responsible for ARENA PLM implementation and administration to drive up efficiency.
•	Responsible for all ISO 9001:2008 processes and transitioning to ISO 9001:2015.

Pexco

•	Responsible for driving Kaizen events and implementing LEAN principles at site level.
•	Implemented Kaizens which have improved productivity by over 30%.
•	Led Kaizen events which contribute to improving safety conditions in the facility.
•	Trained employees on LEAN manufacturing concepts and created a pool of talented employees, who in turn contribute with ideas for improvements.
•	Identified and created standard work instructions for running different products to ensure a standard work set-up was created.

Kaizen Manager

Foxconn

	Worked on cost of quality projects with regard to reduction of scrap and improving processes to prevent damages to components.
	Mentored and trained an intern during Summer 2012.
	Reduced failures of the Z1 Workstation by about 40% by implementing quality alerts and identifying critical elements for audits.
	Reduced production of defective product by at least 15% by implementing improvements in the assembly process. 
	Primary responsibilities include conducting OBA (Out of Box Audits) and executing CA (Customer Audit) processes. 
	Worked on optimizing and creating a more efficient audit process which focusses on maximum utilization of resources to achieve more Units Per Head Count (UPHC).
	Responsible for investigating failures and performing a failure analysis.
	Using E-Fox Shop Floor Control for preparing and maintaining reports with regard to operations of the Quality Assurance team.
	Responsible for training employees and also conducting internal audits.
	Working closely with supplier quality team to verify and validate material, including hard drives, optical drives, chassis and corrugated packaging material, supplied to the organization.
	Responsible for working with the Materials Review Board to identify root cause for each defect found and providing a viable solution to prevent recurrence of such defects. 
	Safety committee member for the Quality Team.

Briggs Medical Supply Company

> Worked on a process improvement project to clean up J.D.Edwards ERP databases.
> Project also involved setting up a process to maintain data integrity.
> Involved usage of MS Excel and MS Access to perform data clean up and analysis.
> Used MS Visio and MS Project to set up the process.
> Performed FMEA and Root Cause Analysis to identify and eradicate the main causes of defective data.

Industrial Engineer Intern

Quality | Data Analytics Products | I help companies improve products and processes using data. Let's talk! (contact below)

Quality Engineering professional obsessed with great customer experiences and mistake proof process improvements : Make life easier for people.

Led  global Quality Management (ISO 9001 QMS, Hardware Product, Customer, Manufacturing and Supplier Quality) and Process Improvement teams with a keen focus on improving customer experiences and strong ROIs.
• Enhanced collaboration to resolve enterprise customer issues through data driven and proactive quality improvements across Engineering, Support and Vendor organizations.
• Automated manual processes and digitized programs, prioritizing error prevention during digital transformation; reduced Time to Resolve Failure Analysis cases by over 50%.
• Led Global Quality teams in root cause analyses and implementing preventive actions.
• Mentored hardware and quality engineers for technical and personal growth.

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