Robbie Kellman Baxter

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Founder, Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Robbie Baxter

Zelfio

Zelfio is the App that makes Self-Development easy - 'your 5 year plan in 10 minutes a day'.

Businesses & Universities looking to improve engagement & productivity benefit from Zelfio because it's actually used by employees & students to help with their Self-Development, Confidence & Productivity.

Surrey Business School, University of Surrey

Lecturer

Strategy Onepager

A Growth Strategy & Brand Strategy Consultant focused on building businesses across diverse fields using proven-in-market principles and practices that work.

I'm building an online course on Strategic Thinking & Leadership.  Join the waitlist at www.StrategyOnepager.com

Strategy & Brand Consultant

UCD Michael Smurfit Graduate Business School

Financial Times Top 25 Business Schools in Europe & #3 in Europe for MSc Management in the year I taught the Marketing Strategy Module.

Lectured in Marketing Strategy, Brand Management, Business Strategy, Shopper Marketing & eComm and Strategic Retailing

Adjunct Lecturer

Amer Sports Corporation

Marketing & Commercial Director Amer Sports Digital Services

Group Marketing Director

Salomon

These two videos highlight some of the work done during my time at Salomon - the repositioning & relaunch of the Salomon brand & the revitalisation of Salomon Running TV.  Credit for the videos to Hal Thomson & the lads at The African Attachment (theafricanattachment.com).

Global Brand Marketing Director

The Standard Model Group

A marketing focused strategy consultancy that provides all-you-need models for understanding the fundamentals of an area of business e.g. a Standard Model Marketing or Standard Model Strategy.

Specialising in Marketing Strategy, Marketing Effectiveness, Business Strategy (OGSM)

Consultant

Procter & Gamble

Various marketing positions and brands in UK & Ireland and at European HQ in Geneva.  Most recently Brand Manager Gillette Western Europe.
Brands worked on include Gillette, Fairy, Pantene, Pringles and Pampers.

Brand Manager

Various national account management and MS&P (Market Strategy & Planning) roles in the UK & Ireland.

Sales Manager

Strategy & Brand Consultant with 20 years experience as a senior marketer with some of the world’s most successful brands.  Worked across diverse industries from FMCG to Sports to Tech and has been responsible for a range of geographies from Global to country specific.  Expertise includes Business Strategy, Brand Management, Brand Strategy, Marketing Communications, Marketing Strategy & Business Analysis.  Worked as an adjunct lecturer at the UCD Smurfit Graduate Business School and has spoken at Henley Business school and to numerous brands on marketing principles & practices that work in today’s dynamic and competitive marketplace.

Building an online course; Think Strategically, Lead Strategy, based on the OGSM framework.  You can join the Founders' Round Waitlist at www.StrategyOnepager.com.

taplio

The Battle

Robbie Baxter

Mick O'Conchuir

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