Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Armis

VP, Go To Market

Asimily

VP, Global Sales & Go-To-Market

VP, Global Channel Sales

Optiv Inc

Leader of Optiv’s Solution Advisory, Enablement, Capture Management and Strategic Initiative teams

SVP - Go To Market Solutions

ForgeRock

Leader of Digital Identity and IoT Security Pre-Sales team for Americas

Vice President - Solution Architecture

Belapemo Companies

Strategic Advisor

Symantec

Oversaw the security strategy for the Olympic Games relationship with the Rio2016 Chief Information Officer (CIO), Chief Security Officer (CSO), Service Delivery Managers and Technology Operation Center, as well as communication and public relations within Symantec.

Executive Ambassador - Tokyo2020 Olympic Games

Responsible for the fiscal year planning, staffing, budgeting, consulting balance sheet, and managing ongoing operational expenses for an organization of 350+ personnel across North and South America, with annual revenues in excess of $800M.

Led technical sales teams assigned to commercial, public sector and non-profit industries to discover, qualify, run evaluation cycles, respond to requests for pricing (RFPs), and compete for sales opportunities.  And, assisted customers to translate their business strategy into a technology vision and roadmap to deliver on their business outcomes.

Vice President and Chief Technology Officer - Americas' Technical Sales and Consulting Services

As part of the organization's transformation, I led the efforts to shift the team’s charter from tools, process and campaigns to focus on Solutions Enablement, Programmatic Selling, and Outcome Driven training.

VP – Global Sales Enablement (Interim)

I served as Symantec's Executive Sponsor of the Official Supplier relationship with the Rio2016 Olympic Committee.  In this role, I was responsible for overseeingthe security strategy for the Olympic Games relationship with the Rio2016 Chief Information Officer (CIO), Chief Security Officer (CSO), Service Delivery Managers and Technology Operation Center, as well as communication and public relations within Symantec.

As with any major initiative and project, I had the honor of leading Symantec’s team throughout the various phases of the architecture, design, testing, and 7x24 operations of both the Olympic and Paralympic Games.

Executive Sponsor – Rio2016 Olympic Games

Sr. Director - Technical Sales & Services

Director, Technical Sales Organization

Manager, Systems Engineering

Global Senior Principal Systems Engineer

Global Principal Systems Engineer

Senior Systems Engineer

Consulting Manager

Disaster Recovery Practice Manager

Enterprise Architect

Staff Consultant

Senior Consultant

Au Bon Pain

Manager of Technical Services

VP, Go-To-Market

Global business leader with a proven track record of defining and executing corporate strategies that drive value for clients and partners worldwide. Skilled in managing change, building high-performing teams, and fostering a culture of excellence. Expertise in delivering consistent year-over-year growth across revenue, talent development, and client acquisition in international markets.

taplio

The Battle

Robbie Kellman Baxter

Peter Hancock

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