Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Scott K. Edinger

Associate

Edinger Consulting

Founder

Zenger|Folkman

Executive Vice President

Huthwaite

Senior Vice President of Sales
Vice President of Direct Sales, SE Region
Vice President of Channel Sales

Senior Vice President of Sales

AchieveGlobal

Senior Account Executive

Coopers & Lybrand

Human Resource Management Group
Prior to PriceWaterhouseCoopers merger

Clients in the Fortune 50 and across the globe trust Scott K. Edinger as their premier consultant for leading business growth. Scott has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom line results. He has written three books and over a hundred articles in Forbes and Harvard Business Review, among other prominent publications.

As a consultant, author, advisor, and speaker, Scott creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.
 
He is the author of The Growth Leader: Strategies to Drive the Top and Bottom Lines (Fast Company Press, 2023), as well as the bestselling co-author of The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader (McGraw Hill, 2009). His Harvard Business Review article “Making Yourself Indispensable” has been called a “classic in the making.” Scott’s work has been published in the HBR Guide to Your Professional Growth and HBR Guide to Being More Productive.

Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business. He received a B.S. in Communication Studies and Rhetoric from Florida State University, where he sat on alumni committees including the Board of the College of Communication and Information, as well as the Seminole Torchbearers. 

An extensive traveler and avid football fan, Scott prioritizes experiences above all. He has bungee-jumped into a New Zealand canyon, supported his Seminoles at six national championship games, and performed with the Mormon Tabernacle Choir (despite not sharing their religious affiliation or ability to read music). He and his family live in Tampa, Florida.

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Robbie Kellman Baxter

Scott K. Edinger

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