Rob Charlebois

Sectigo

VP of Growth

LastPass

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience).  Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Chief Marketing Officer

WP Engine

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included:

▪️ Partnered with a world-class media agency to grow paid media and organic search
▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment 
▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact
▪️ Launched a website rebrand/redesign to support an upmarket shift 
▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria
▪️ Refined approach for the weekly self-serve revenue and opportunities forecast 
▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90
▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production
▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs
▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events
▪️ Team size ~50 passionate and dedicated marketers

Senior Vice President of Digital

Corel Corporation

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. 

My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing.

Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. 

Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country.

As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets,  fund our acquisition strategy, and accelerate the turnaround.

Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly.

I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs.

Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. 

Highlights:
▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands
▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users
▪️ Led the shift to subscription for WinZip and tripled LTV
▪️ Optimized product discovery and user retention to reduce CAC
▪️  Exceeded YoY targets and grew revenue by a CAGR of 4.5%
▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites
▪️ Drove incremental revenue by expanding brands into new countries and languages
▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams.

IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles.

Expertise:
▪️ Co-marketing, distribution strategy, channel optimization
▪️ Global M&A, acquisition integration, & acquisition optimization
▪️ Global product launches, program management & strategy
▪️ Contract negotiator, technology buyer, and systems integrator
▪️ Technology & marketing platform development strategy
▪️ In-app messaging, software installation optimization, and software analytics

Sr Director Of Global eCommerce - WinZip

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies  (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs.

IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Director of eCommerce, Americas - Corel (Go-Private)

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

Softchoice (Formerly ComputerLand.ca a division of NexInnovations)

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Sr. eCommerce Product Manager

N-able

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Line Manager - N-Central IT

Buystream

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.

Product Manager - Buystream - Web Analytics Software

Rob Charlebois is a marketing executive with over 20 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel, where he led demand generation, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Get Levrg

We help Founders & CEOs - Outsource To Profits. We enable, recruit and/or manage SALES & MARKETING offshore support talent for you.

The first community mastermind + talent agency dedicated to Offshoring Talent best practices.

We help founders and CEOs navigate the murky waters of scaling offshore talent.

Increase your Profits by 3-5x with offshoring operating leverage.

This community mastermind is designed for both you the Founder/CEO and your team - helping you with the mindset, skillset and toolkit to offshore talent with confidence and scale.

Subscribe to our Newsletter and join the Community.

For Founders and CEO's that want to create more profits in their business.

Are you facing challenges such as:

- Struggling with profitability?
- Suffering from margin erosion?
- Dealing with frustrated teammates stuck on low-value tasks?

Join fellow founders and CEOs who are revolutionizing their businesses with a different approach.

Your talent costs are your main operational expense, and you might be paying five to ten times more per role than necessary for desired outcomes.

Discover the six essential steps to offshore success:

- Mindset-operating competitive advantage: change your mindset for a competitive edge.
- Operating leverage benchmarking: maximize operational efficiency.
- Infrastructure for talent acquisition strategies: build the foundation for success.
- Talent acquisition strategies: source top talent cost-effectively.
- Talent onboarding strategies: efficiently integrate offshore talent into your team.
- Scaling teams: go bigger, bolder, faster.
- Supercharge your growth. Outsource to Profits is your prescriptive guide to boosting profitability by harnessing offshore talent, giving you more options for your business.

Best Selling Author - Outsource To Profits

Zoomer Media

ZoomerMedia focuses on Canada’s most powerful audiences — the 17.2 million Baby Boomers and Gen Xers over the age of 45 (which we coined Zoomers) and the 13.2 million Millennials and Gen Zs under 45 (which in the US have recently also been coined Zoomers). The term Zoomer now represents the whole family, from old to young.

These audiences control the marketplace. They control the ballot box.

Wherever our audience is in Canada they’re local and wherever they turn there’s Zoomer.

Advisor

Pipeline Signals

We are the #1 sales methodology for helping Account-based Sellers 'Self-Source' sales pipeline.  We are the definitive "0 to 1" sales methodology for pipeline creation.  Get More At Bats.

Sales for Life

My first "First Base Hit" as an entrepreneur.  We invented and pioneered #SocialSelling.  We created Social Selling Mastery & SPEAR Selling certification programs that sold to +600 global customers in +40 countries.  We sold over $15,000,000 in training certifications before merging the training IP into Pipeline Signals.

Our Social Selling and Account-based Sales programs helped our customers increase sales pipeline by +20% within 6-12 months.

SPEAR Selling is the ultimate Account-based guide for the modern, digital seller and sales leader.  We've implemented the S.P.E.A.R. process into 100's of companies to help them create incremental sales pipeline in key accounts.

Best Selling Author - SPEAR Selling

Book: Social Selling Mastery – Scaling Up Your Sales And Marketing Machine For The Digital Buyer
#1 Amazon Hot New Release in Sales

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures.

http://www.getsocialselling.com

Best-Selling Author – Social Selling Mastery

American Association of Inside Sales Professionals - Toronto Chapter

We are the Toronto Chapter of The American Association of Inside Sales Professionals ("AA-ISP") - dedicated exclusively to advancing the profession of Inside Sales. Check us out!

Our mission is accomplished through an industry-specific focus on leadership and individual development, member forums and networking, best practice sharing, individual training, career development, sales accreditation and annual conferences.

President

Shanks Group Inc.

Shanks Group Inc. was founded by Jamie Shanks after providing success on inside sales projects, delivered via (JPS Strategies & Triathleads - their original project names).  Shanks Group is a full-service inside sales agency - helping companies in three areas:

People - attract, train & develop inside sales talent;
Process - improve the inside sales model step-by-step;
Technology - Sales 2.0 tools that help sell more, faster.

Industry Experience: Media, PR & Agency, SaaS, Enterprise ERP, E Commerce, Mobile Device Management

Firmex Inc.

Firmex is a world leading Virtual Data Room provider to Investment Banks, Private Equity, Legal firms and Corporations to facilitate M&A, Capital Raises and document collaboration between parties.

I was responsible for managing sales of the Firmex Data Room to Investment Banks throughout North America and Europe.

Director, Business Development

Captive Channel Corporation

Captive Channel is Canada's largest in-store digital communication network at the point-of-purchase dedicated to the grocery environment.

I was responsible for the engagement of 300+ clients throughout Canada and the management of the entire sales staff nationally.

CRESA Partners

CRESA Partners Toronto is a member of the world's largest commercial real estate organization representing tenants.  CRESA offers full-service advisory and project management for all commercial leasing within the GTA.

I was responsible for building a book of business to manage.  I had the pleasure of advising over 30+ projects during my tenure.

Consultant

BMO Nesbitt Burns

Worked as and ISR while completing my Commerce Degree at the University of Ottawa.

Investment Sales Representative

I have built and scaled 3 agencies.  I have a long-term goal of owning a portfolio of agencies:

Get Levrg:
2023 - Present: We are a 'Done For You' sales & marketing agency that 'buys-back' $5/hr tasks from sales & marketing, so they can focus on $500/hr value creation.  We have an offshore delivery operations in Dhaka, Bangladesh filled with amazing sales & marketing talent.  Currently we are +30 agents.

Pipeline Signals:
2021 - Present: We help customers 'Get More At Bats' as we are a 0-1 sales pipeline training & certification business for any size sales organization.  We merged Sales for Life (Social Selling Mastery & SPEAR Selling training certification) into Pipeline Signals.

Sales for Life:
2012 - 2023: We pioneered #SocialSelling and built the leading Social Selling Training company - Sales for Life.  We scaled Sales for Life to enable +600 global customers, and enabled 250,000 sellers worldwide.  We license two (2) programs 'Social Selling Mastery' and "SPEAR Selling' as global licensing deals to the enterprise / mid-market companies globally.

Get Levrg:
Ready for Social | Tuxy | Limelight Platform | Lavvi | Factor AE | Smartling | Stori
NetCo Electric | Guerrero Media | Agency Alliance | Encor Advisors | W Energy Software | TDH Signs | Corporate Insight | Service Channel | Maven | Vivun | Screen Engine ASI | Learnit | Innovative Rates | EmpellorCRM | Consume Media | Potomac Capital | Weinberg Gonser LLP | Novel Biome | Rapid | Euler App

Pipeline Signals / Sales for Life:
Snowflake, Teradata, Mediafly, Corsearch, PandaDoc, UserTesting, HUB International, UserTesting, AlayaCare, Microsoft, Thermo Fisher, Absolute Software, Radware, Lionbridge, Rimini Street, Dassault Systemes, Refinitiv, Schott AG, SailPoint, Rockwell Automation, Sprint, Intel, Telus, Rodan + Fields, Workfront, Xerox, Hu-Friedy, Juniper Networks, GE Capital, SAS, CA Technologies, Thomson Reuters, Oracle, ADP, Kronos, HUB International, MarketSource, Humana, Concentra, HireRight, TIBCO, Spotfire, American Express, XO Communications, New Horizons, SagePay, D&B, Direct Energy, EDC, Vision Critical, Cision, uSamp, Tata Communications, SilkRoad, Kofax, ReadyTalk, Entrust, Deltek, InContact, Direct Energy, ON24, Code42, AceUp

Contact Me: 
Email | jamie@getlevrg.com | jamie@pipelinesignals.com 
Phone | 416-409-4999

Pipeline Creation | Pipeline Development | Prospecting | Social Selling | Sales Performance | Sales Enablement  | Sales Effectiveness | Sales Training | Sales Methodology | Sales Leadership | Sales Management Training | Offshoring | Outsourcing | Talent Acquisition

Jamie Shanks

Team Swag - I was thinking about it all wrong…

I’ve been an entrepreneur for most of my adult life.  I always dreamed of having team swag.  

No joke, I’ve been on swag shop websites more times than I want to admit, designing hats, jackets, espresso cups, etc.  

I always thought, if I create it, everyone will want it.

But over the years owning professional services companies, it just never came to be.  There were other expenses like more employees, office leases, software, etc. that took precedence.

What I realized was that swag had to be a pull, not a push.

Zarin Tasnim Esha TANZILA NAHID PRODHAN Easher Noor Badhon (HR Team) was pulled from our team of 100 that wanted this.  The team wanted to look and feel like a team rowing in the same direction.

💡Swag was never for me to push on people.  They had to want to wear the flag.

Can’t wait to get my hoodie in the mail!

Get Levrg Get Levrg Bangladesh #hr #culture #people

3x 7-Figure Agency Founder, focused on GTM / Revenue Generation | CEO of Get Levrg --- I have 2x ⚾️ First Base Hits, 1x 🏏 Bunt, 3x 👍 Strikeouts, and AT BAT big time with Get Levrg.

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Every night I have a routine that's both OCD and has worked really well for me:
1. Set out my clothes the night before
2. Set out my vitamins
3. Prep my swim gear and/or workout gear
4. AND - document 3 things I MUST COMPLETE tomorrow before I go to bed again - NO MATTER WHAT!

Those routines are really critical to success for me.

Clay Hicks, CEO of H7 Network and I unpack how self-leadership, daily discipline, and servant leadership turned a four-person startup into a global community across 23 countries.

Clay lives by a simple principle:
“If you can’t lead yourself, you can’t lead others.”

We talked about:
 💡 Why founders plateau when they skip self-leadership
 🧠 The daily habits that rebuild focus and structure
 💪 How faith, fitness, and consistency compound results
 🤝 Why servant leadership—not hustle—drives scale

If you’re in growth mode and feeling stuck, this one will reset your mindset.

#Leadership #Entrepreneurship #Founder #CEO

Neurodiversity.  Big words I know.

What it really means it that diverse ELT team 🧠 is key to critical thinking.

Example - I'm an optimist.  I think in revenue generation (glass half full at all time).  I give people implicit trust up front, and have to have it taken away (only once though).

Most leaders say they want “innovative teams,” but few realize innovation starts with how people think.

Ed Thompson, founder & CEO of Uptimize, explores how embracing neurodiversity can transform communication, collaboration, and team performance.

Ed explains how recognizing different thinking styles helps leaders:
 ✅ Build inclusive, high-performing cultures
 ✅ Avoid common collaboration breakdowns
 ✅ Turn communication gaps into creative advantages

We also unpack what founders can do right now to make their workplaces more adaptable — and how diversity of thought isn’t just a HR topic, it’s a business advantage.

#hr #people #talent #ceo #founder

Talent isn’t neccessarily the problem.  

You & your ELT team misusing Parkinson's Law is.  ⏳ 

Most founders don’t fail because they lack talent.

They fail because they lack accountability, structure, and deadlines.

Dillan Taylor, CEO of Grindstone, who helps YouTubers, streamers, and content entrepreneurs stay consistent, hit deadlines, and turn their craft into a full-time business.

We dig into:
 ⚙️ How accountability drives consistent output
 🎯 Why clear deadlines crush procrastination
 💡 How “shrinking timelines” create focus
 🚀 The mindset shift from scattered work → scalable growth

If you’ve ever felt like you’re always busy but rarely moving forward, this one’s a must-listen.

#Entrepreneurship #Accountability #ContentCreation

Massive, Massive difference between CHEAP labor, and ARBITRAGED labor.

Cheap labor costs time/energy at scale.  Arbitraged labor helps you out row 🚣‍♀️ your competition in the margins game long-term.

Most founders chase cheap labor — and it stalls their growth.

Parker Cox, CEO of Pavago, to unpack why smart founders hire directionally, not transactionally.

Parker shares how the best companies use offshore talent to build A-player teams — not task-fillers — and how focusing on quality creates compounding results over time.

We talk about:
 🚀 The mindset shift from “cheap help” → “strategic leverage”
 🎯 How to make directional hiring decisions that actually scale
 🌎 Why world-class offshore talent gives you a competitive edge
 🧠 What separates A-players from executors

This episode is a must-listen if you’re ready to grow beyond “saving costs” and start building teams that multiply value.

#Leadership #CEO #GlobalTalent  #Entrepreneurship

All or None (Full-time or Nothing) hiring is ridiculous.  

1️⃣ The Real Trend Isn’t Remote — It’s Flexibility
Remote work is normal now. The real shift is global flexibility.

After COVID, every CFO asked a simple question:
“If someone can work two hours away… why not twenty hours away?”

That single question opened the floodgates to global hiring.

It’s no longer about where people sit.

It’s about what outcomes they deliver.

2️⃣ Global Hiring Is Now Modular
Freelancers. BPOs. Agencies. Staff augmentation.

You can now choose: part-time, full-time, dedicated, shared, or on-demand.

The structure adapts to your needs — not the other way around.
Speed, scale, and specialization are all available immediately.

3️⃣ Offshore Demand Has Exploded
Once it was IT and customer support.

Now? It’s sales, marketing, HR, finance, creative, and operations.

Execution-heavy work moves offshore — freeing your onshore team for $500/hr strategy.

4️⃣ The New Expectation: More Work, More Speed, More Consistency
Quality today isn’t about a single video or blog.

It’s about the volume and rhythm of output.

Offshore teams now deliver at a pace that one local hire simply can’t match without adding six figures in cost.

5️⃣ The Mindset Shift That Unlocks Growth
Think like a CFO.

Profit doesn’t come from working harder — it comes from working smarter.

Drop the old assumption that great work needs to happen beside you.

Offshoring isn’t about cheap labor — it’s about compounding output and margin.

Companies growing the fastest in 2025 and beyond are the ones willing to challenge how they think about talent, time, and geography.

#offshoring #outsourcing #sales #marketing

I want to walk you through Offshore Workforce Trends Every Business Should Track, because these shifts are happening right now, and they will shape ho

Open article: Offshore Workforce Trend Skyrocketing Since Covid by Jamie Shanks • 3 min read

Offshore Workforce Trend Skyrocketing Since Covid

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The Battle

Rob Charlebois

Jamie Shanks

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jamie Shanks's LinkedIn Performance

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