Rob Charlebois

Sectigo

VP of Growth

LastPass

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience).  Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Chief Marketing Officer

WP Engine

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included:

▪️ Partnered with a world-class media agency to grow paid media and organic search
▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment 
▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact
▪️ Launched a website rebrand/redesign to support an upmarket shift 
▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria
▪️ Refined approach for the weekly self-serve revenue and opportunities forecast 
▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90
▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production
▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs
▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events
▪️ Team size ~50 passionate and dedicated marketers

Senior Vice President of Digital

Corel Corporation

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. 

My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing.

Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. 

Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country.

As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets,  fund our acquisition strategy, and accelerate the turnaround.

Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly.

I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs.

Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. 

Highlights:
▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands
▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users
▪️ Led the shift to subscription for WinZip and tripled LTV
▪️ Optimized product discovery and user retention to reduce CAC
▪️  Exceeded YoY targets and grew revenue by a CAGR of 4.5%
▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites
▪️ Drove incremental revenue by expanding brands into new countries and languages
▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams.

IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles.

Expertise:
▪️ Co-marketing, distribution strategy, channel optimization
▪️ Global M&A, acquisition integration, & acquisition optimization
▪️ Global product launches, program management & strategy
▪️ Contract negotiator, technology buyer, and systems integrator
▪️ Technology & marketing platform development strategy
▪️ In-app messaging, software installation optimization, and software analytics

Sr Director Of Global eCommerce - WinZip

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies  (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs.

IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Director of eCommerce, Americas - Corel (Go-Private)

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

Softchoice (Formerly ComputerLand.ca a division of NexInnovations)

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Sr. eCommerce Product Manager

N-able

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Line Manager - N-Central IT

Buystream

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.

Product Manager - Buystream - Web Analytics Software

Rob Charlebois is a marketing executive with over 20 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel, where he led demand generation, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

SINAI Technologies

Head of Demand Generation

BOFUlab

BOFUlab is a growth marketing consultancy specializing in performance marketing and strategic advisory to rapidly growing businesses of all sizes. Current clients are a mix of private equity-backed, VC-funded, and bootstrapped companies.

Demand Generation services include: SEM, SEO, Organic Acquisition, Content Strategy, Analytics, and Conversion Rate Optimization (CRO) leveraging testing and experimentation.

Learn more at: bofulab.com

Growth Marketing Partner

OpenArt AI

Develop strategy and implementation of performance marketing (SEO, SEM, Paid Media), email, and marketing automation.

Growth Marketing Advisor

LimeSpot

*LimeSpot was acquired by Pantastic in July 2022
LimeSpot is an AI recommendation engine for data-driven personalization and customized merchandising solutions by eCommerce brands as a Shopify App or via API integration.

Reporting directly to the LimeSpot CEO as Head of Growth, I was responsible for overall company and revenue growth via marketing, product strategy, development, and overall go-to-market execution. I led and scaled all marketing activities from acquisition through onboarding, lifecycle, and retention.

Head of Growth

ClearSlide

*ClearSlide was acquired by Corel in December 2017, and by BigTinCan in December 2020

I supported post-acquisition data systems integrations including advanced product analytics, reporting, tracking, and attribution. On the customer side, I developed and implemented cross-sell and upsell programs for ClearSlide and Bigtincan customers, driving adoption of new products, features, and engagement through marketing automation processes, in-product messaging, and retargeting/remarketing campaigns.

Director of Customer Marketing

Owned demand generation, performance marketing (website, CRO, SEO, SEM, Paid media), ABM campaigns, and analytics for ClearSlide prior to Corel acquisition. Responsibilities increased to performance and revenue post-acquisition including developing and implementing a PLG self-serve build.

Led ClearSlide website redesign, platform migration, and analytics implementation. Developed optimization testing regime for web properties and leveraged SEO and SEM optimizations to a post-launch traffic increase of 80% and a 140% increase in new qualified leads.

Senior Marketing Manager, Digital & Data

Hired to manage and optimize Marketing Operations for ClearSlide, responsibilities rapidly increased to encompass all digital acquisition programs, analytics, and eCommerce.

Marketing Operations Manager

Led a multi-disciplinary team focused on revenue growth for Corel's Online Graphics division through the direction of product development, demand gen, audience development, and eCommerce. A part of the Corel Leadership Team, I was responsible for P&L, forecasting, revenue development, and growth reporting directly to the EVP of eCommerce.

I developed, executed and owned Online Graphics GTM strategy leading to a 46% YoY growth in new users, 60% YoY growth in new subscription revenue, a 3X increase in new-to-paid users, and over 2.5 million new users in under 2 years.

Director of Growth & eCommerce

CoStar Group

Directed marketing across CoStar Group's Land division, including properties such as Land.com, Lands of America, Lands of Texas, and Land and Farm.

Major initiatives included revitalized branding, the introduction of content marketing channels to bolster organic traffic, the addition of marketing automation processes including targeted email marketing programs for increased engagement and revenue streams.

Produced consistent YoY traffic growth of 22% for the land vertical with a 6.7% increase in new-user-to-purchase conversion rates for 2015 through new content-based acquisition programs. Reduced churn rate by over 137% through email and CRM marketing automation enhancements.

Marketing Director

San Francisco Ballet

Introduced a targeted multi-touch digital strategy to achieve major online audience growth and demographic enlargement including a 68% growth in active social, 22% in web visitor growth, and 34% in online ticketing, with an overall shift to a younger and more diverse audience.

Senior Manager of Digital Marketing

SAP Concur

Led optimization of global web presence, landing pages, and channel campaigns for acquisition through a/b testing, data insights, predictive analysis, localization, and other advanced methods.

Through linking data systems, I built a complete view of customer acquisitions, including a dynamic customer-led ranking/qualification system resulting in more effective customer intelligence for sales. 

Acquisitions were increased by 22% in US, 38% in APA, and 15% in EMEA regions through A/B testing, UX design improvements, and funnel-related optimizations.

Senior Marketing Analyst for Global Strategy

EducationDynamics

Actively involved in the growth strategy of a small startup as the 23rd employee from $3MM in annual revenue, through an acquisition, to over $89MM in annual revenue as an integral developer and the lead marketing analyst for the entire network of EducationDynamics web properties.

Incrementally increased customer acquisition conversion rates from 2.7% up to 6% while maintaining quality over 3 years as the optimization team leader.

Previously User Experience & Optimization Developer for WorldClassStrategy- Acquired by Halyard Capital in May 2008, merged into EducationDynamics; promoted to Lead Marketing Operations Analyst.

Lead Marketing & Operations Analyst

User Experience & Optimization Developer

Marketing leader focused on growth, customer acquisition, and revenue-focused strategies for startups and high-growth SaaS companies through five acquisitions.

Extensive experience leading collaborative growth-oriented teams focused on data to inform strategy and execution across the customer journey including demand generation, CRO, SEO, SEM, ABM, content marketing, marketing operations, testing, analytics, reporting, and attribution.

Acquisitions:
- Head of Growth at LimeSpot - Acquired in 2021 by Pantastic
- Director of Growth & eCommerce at Corel - Acquired in 2019 by KKR
- Director of Customer Marketing at ClearSlide - Acquired in 2021 by Bigtincan
- Sr. Marketing Manager at ClearSlide - Acquired in 2017 by Corel
- Lead Marketing Analyst (23rd employee) at WorldClass Strategy - Acquired in 2008 by Halyard Capital

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