Rob Charlebois

Sectigo

VP of Growth

LastPass

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience).  Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Chief Marketing Officer

WP Engine

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included:

▪️ Partnered with a world-class media agency to grow paid media and organic search
▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment 
▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact
▪️ Launched a website rebrand/redesign to support an upmarket shift 
▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria
▪️ Refined approach for the weekly self-serve revenue and opportunities forecast 
▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90
▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production
▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs
▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events
▪️ Team size ~50 passionate and dedicated marketers

Senior Vice President of Digital

Corel Corporation

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. 

My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing.

Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. 

Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country.

As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets,  fund our acquisition strategy, and accelerate the turnaround.

Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly.

I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs.

Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. 

Highlights:
▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands
▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users
▪️ Led the shift to subscription for WinZip and tripled LTV
▪️ Optimized product discovery and user retention to reduce CAC
▪️  Exceeded YoY targets and grew revenue by a CAGR of 4.5%
▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites
▪️ Drove incremental revenue by expanding brands into new countries and languages
▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams.

IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles.

Expertise:
▪️ Co-marketing, distribution strategy, channel optimization
▪️ Global M&A, acquisition integration, & acquisition optimization
▪️ Global product launches, program management & strategy
▪️ Contract negotiator, technology buyer, and systems integrator
▪️ Technology & marketing platform development strategy
▪️ In-app messaging, software installation optimization, and software analytics

Sr Director Of Global eCommerce - WinZip

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies  (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs.

IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Director of eCommerce, Americas - Corel (Go-Private)

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

Softchoice (Formerly ComputerLand.ca a division of NexInnovations)

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Sr. eCommerce Product Manager

N-able

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Line Manager - N-Central IT

Buystream

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.

Product Manager - Buystream - Web Analytics Software

Rob Charlebois is a marketing executive with over 20 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel, where he led demand generation, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Ezypay

Leading the Ezypay Go-to-Market team through the company’s next phase of Scale-up growth in APAC.

Head of Growth

BeingIconic — Scale-up specialists

Making scaling simple (even though it's not easy). Supporting global scale-ups to expand into Australia and beyond with a winning go-to-market strategy, client and partner connections, and a plan for growth supported by experts on the ground in-region.

Expansion Consultant

Solid Media

Principal Consultant working with high growth businesses on market expansion, go-to-market strategy, strategic selling, and channel partnerships.

Principal

Forter

Commerce based on trust. Forter has pioneered a truly unique solution that assesses trust at every customer interaction in real time. Powered by a coalition of the largest enterprises and designed by the foremost experts to unlock the full promise of commerce based on trust.

Country Manager, Australia & New Zealand

Bambora

Head of Sales and Marketing, Australia

Head of Sales & Commercial, Australia

Head of Sales - Northern Region

Consulting with high growth ecommerce companies on channel partnerships, strategic alliances, platform solutions, performance marketing, growth and go-to-market strategies. Part of a move from Canada to Australia.

RevenueWire

Led a team of merchant business development professionals to grow RevenueWire’s flagship brand from pure play ecommerce, to full-service subscription ecommerce solution, achieving greater than 30% YoY growth for multiple years.

Director of Sales, Ecommerce Solutions

RevenueWire was founded in 2007, and for its first several years the company was known strictly as an affiliate / performance marketing network. I was brought on in November 2010 to build out the direct ecommerce platform side of RevenueWire’s business as a standalone, startup business unit. I led a team of business development and client service professionals to vastly overshoot all revenue projections, and we grew from startup business unit to a platform supporting top name brands representing hundreds of millions in annual revenue.

Manager of Merchant Services

FunctionFox

Coached and managed a team of 6 professional account executives to continually exceed monthly sales targets. Developed marketing plan, and ensured execution of all areas of the online and offline marketing mix.

Key Achievements:
- Sales: Managed and coached a team of 6 consultative sales professionals to consistently exceed monthly and quarterly sales targets, regularly exceeding already lofty targets by over 100%. 
- Marketing Automation: Automated internal custom CRM to reduce lead response times from next day response to < 30 mins. Led the design of a custom automated email template system that dramatically increased sales rep efficiency and email touchpoints (over 10x in some cases). This allowed us to scale considerably while maintaining a smaller team of highly qualified sales professionals (more automation to help more qualified people do more qualified work rather than simply adding more people).
- Product: Drove the product development and go-to-market strategy for the first product line extension, with the release of an enhanced ‘Premier’ edition of FunctionFox’s core product. Result was a significant increase in sales conversions among prospective customers, and an upsell rate of over 20% among existing customers. 
- Thought Leadership: Developed and hosted ‘FunctionFox Webinar Series’; a monthly webinar series featuring speakers and Q+A from many of the biggest names in the creative industry (our target market). Result was huge PR value through thought leadership, increased brand value through alignment with top influencers in our space, and significant lead generation value as we regularly had live webinar audiences of over 500 qualified attendees. 
- International: Commuted between Victoria, Canada and Sydney, Australia as part of an international team doing business worldwide.

Director of Sales and Marketing

Led a team of 6 consultative sales professionals to regularly meet and exceed quarterly sales targets. Drove all sales and marketing efforts, managing online and offline marketing.

Key Achievements:
- Sales: Managed and coached a team of 6 consultative sales professionals to consistently exceed monthly and quarterly sales targets, growing revenue by more than 2x projection.
- Marketing: Managed online and offline marketing campaigns, as well as agency partnerships for PR, SEO, media to increase market qualified leads by over 400%.  
- Strategy: Helped solidify positioning as a SaaS provider for creative agencies, resulting in FunctionFox becoming an industry leading solution within the creative agency space, dramatically increasing referrals, speaking opportunities, and unpaid marketing coverage.  
- Product Development / Product Marketing: Scoped and oversaw the development of ‘CEO Desktop’, an analytics dashboard that rolled up the key functionality and benefit of TimeFox into one single user view. Sales spiked dramatically in the year following the release of this much needed feature set.

Sales and Marketing Manager

FunctionFox is a Software-as-a-Service (SaaS) company providing one of the leading online time and project management applications for creative agencies and enterprise workgroups. I was brought on to the company shortly after inception to help ramp sales and business development efforts, helping the company grow from bootstrapped startup, to industry leader. 

Key Achievements: 
- Grew FunctionFox’s customer base from just over 100 customers to over 30,000 subscribers.
- Helped grow the company from bootstrapped startup, to profitability, to respected industry leader with a significant recurring revenue stream. 
- Successfully recruited the company’s first Fortune 500 client.
- Used strategic prospecting and sales funnel management to consistently rank as top business development executive each month.

Account Executive

Growth focused Sales and Marketing leader with expertise across Fintech, SaaS, Ecommerce, and Performance Marketing.

I’ve had the opportunity to lead high growth business development teams within startups and scale-ups as well as publicly listed global companies.

I’m at my best when I’m helping fast-moving technology companies grow through strategic business development, growth hacking, and a shared desire to build something meaningful and lasting. 

Experience: Ecommerce, SaaS, Startups, Payments, Martech, Fintech.

Expertise: Sales Leadership, Business Development, Strategic Partnerships, Performance Coaching, Digital Marketing, Sales Management, Performance Marketing, Channel Management, Social Selling, Customer Success, Product Marketing, Analytics, Ideation, Entrepreneurship.

TLDR; I have a few more grey hairs than my current LinkedIn profile photo might suggest.


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