Rob Dance

CEO & Founder of ROCK.

I started my business with just £1,000
 
(I bought a cheap van, a laptop, and a desk)
 
Today, we operate internationally
Today, we hire over 100 of the brightest minds
Today, we're an 8-figure business, on our way to 9
Today, we're launching several new start ups
Today, I work with some of the most gifted people in the world
 
But what you don't know is:
 
20 years ago, I failed my exams and dropped out of school
17 years ago, I really struggled to write a full sentence
15 years ago, I was too scared to make phone calls

So now I'm sharing my journey with you.
Daily insights to help anyone.
Let's goooooooo 🚀

CEO & Founder

After 15 years of growing my business, I realised something FUNDAMENTAL was missing.

Our unique culture and innovative ways of managing our people has always been a TOP priority for me.

So much so, I have never found the perfect software platform to manage our people operations and help my team remove the day-to-day noise so they can focus on our mission.

Then, one day, it struck me: I NEED to create this myself to help other businesses!!

And so, Ware was born.

Launching in 2025, Ware promises to transform how you build your culture and genuinely empower your team.

Ware. Everything is.

I used to think people left jobs for more money

(I was wrong)

They’re not chasing bigger paychecks.
They’re chasing peace of mind.

They leave when:

- Effort is never enough.
- Silence feels safer than honesty.
- Burnout is expected and vulnerability is a liability.

So here’s a reminder from Dan:
Retention starts with culture.

If you want to retain your best people?

Start with respect.

That means:

→ Managers who support, not shame
→ A culture where it’s safe to be honest
→ Teams that value rest as much as results

The paycheck is important, sure.
But it’s not the reason they stay.

Do you agree?

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I used to think people left for better pay.

Now I know, they leave for peace of mind and basic respect.

Dan Murray and Rob Dance

If the leaders in the room aren’t saying your name when opportunities come up…

You might be in the wrong room.

Connections open doors.

But loyalty?

That’s what keeps you in the conversation when you're not there.

You want leaders who back you without needing a reminder.

The kind who:

→ Recommend you without hesitation 
→ Speak highly of you when you’re not around 
→ Say your name in rooms you haven’t entered yet

That kind of support is rare.

And you won’t notice it’s missing - until it matters most.

So, pay attention.

Watch who speaks up. 
Watch who stays quiet.

Silence from the top says more than applause from the crowd.

Do you agree?

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Career growth isn’t just about learning new things.

It’s about letting go of:

- Old habits
- Old beliefs
- Old ways of doing things that once kept you safe

And that part hurts.

Especially when it’s something you’ve carried for years.

Something that used to work.
Something that once made you feel competent or in control.

But here’s the shift:

Growth happens when you're willing to unlearn.

When you’re brave enough to admit, this doesn’t serve me anymore.

And then? You relearn.

→ With humility
→ With curiosity
→ With discomfort

That’s the real work.

That’s what separates the adaptable from the stuck.

Do you agree?

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Everyone talks about wanting to grow.

But setting resolutions and hoping for the best?

That won’t get you there.

Because when life pushes back, most people fold.

So think about it this way:

You said this time would be different. 
Now life’s testing whether you meant it.

That resistance? 
That discomfort you’re feeling? 
That stretch beyond what’s familiar?

That’s what growth actually looks like.

It’s not meant to be easy. 
It’s meant to break patterns.

Because real growth demands:

→ Grit 
→ Accountability 
→ Uncomfortable truth

There’s no room for excuses.

So if it’s hard right now, that’s a sign.

You’re moving. You’re changing.

You’re growing.

Do you agree?

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I’ve hired hundreds of people

And here’s the truth:

Your CV gets you through the door.

But it’s how you show up every day that keeps you there.

As Eric Partaker said, it’s not about:

- Fancy titles
- Certifications
- Qualifications

It’s about:

1) How you handle the tough days.
2) How you react to unexpected setbacks.
3) How you stay composed under pressure.
4) How you adapt when the plan changes last minute.
5) How you keep pushing forward when motivation runs thin.
6) How you support your teammates when they’re struggling.
7) How you take ownership of mistakes without pointing fingers.

That’s what sticks.
That’s what people remember.

So be the person who makes things easier, not harder.

Do you agree?

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Your greatest skill isn’t on your CV. It's in how you show up every day.

Be the person who makes things easier, not harder. Rob Dance and Eric Partaker.

We all say we’re too busy.

But the truth is…

Most of us just aren’t prioritising what matters.

If you took an honest look at your day last year, you’d probably find:

→ Endless scrolling 
→ Mindless procrastination 
→ Tasks that lead nowhere

The problem isn’t time.

It’s focus.

Growth doesn’t wait for perfect conditions.

It happens when you show up…

- Consistently
- Deliberately

Even when it’s inconvenient.

You do have the time.

You just have to take it back from the things stealing it.

Do you agree?

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No one is too busy. It's just a matter of priorities. Rob Dance.

Here’s a simple rule I live by:

If it doesn’t help you grow or feel good?

It’s not worth your time.

You don’t owe your energy to anything that drains you.

That’s not harsh.
That’s clarity.

Whether it’s:

→ A job 
→ A relationship 
→ A routine that no longer fits

You’re allowed to walk away from anything that holds you back.

Because protecting your peace isn’t a luxury.
It’s a necessity.

A quiet kind of strength that often goes unseen.

So if it’s not helping you move forward, ask yourself:

Why are you still holding on?

Do you agree?

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If it doesn't being peace, progress or purpose then don't give it your time energy, or attention. Rob Dance.

Let’s be honest…

People at work will always have opinions.

– Some will question your choices. 
– Some will critique your performance. 
– Some will try to box you into a role you’ve outgrown.

But here’s the truth:

Their opinions don’t decide your value.

They never did. 
They never will.

Your competence, your potential, your worth - not up for debate.

So stop shrinking to fit someone else’s version of “professional.”

You set the standard. 
You define the path.

Not them.

Do you agree?

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Your worth is not determined by anyone else's opinion. Rob Dance

Staying calm under pressure is tough.

And when:

- Things go wrong
- Your to-do list doubles
- Everything feels like it’s going wrong

It’s natural to react.

But here’s what I’ve learnt:

If your mindset is off, your decisions will be too.

This isn’t about ignoring problems.

It’s about creating space between the trigger and the response.

Because when you lead a team, your energy sets the tone.

Stay grounded, and your team will have clarity.
Lead with chaos, and they’ll mirror it.

Not every challenge needs an instant response.

Sometimes, the smartest move is a pause.

Do you agree?

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The calmer you are, the clearer you think. Let your decisions come from a place of peace, not reaction. Rob Dance

The best way to ruin your team

(Without any help)

As George Stern says, you’re hiring people, not paper.

When you obsess over CVs…

You’ll miss the real talent standing right in front of you.

- A can-do attitude
- The hunger to learn
- Grit to push through

That’s what makes a team stronger.

Not a degree from 15 years ago.
Not a list of jobs that prove nothing today.

Because a CV won’t go the extra mile.
And diploma won’t care about the outcome.

But the right person will.

And your team’s success depends on spotting them.

Do you agree?

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An employee will never forget the person who took a chance on them. Be that person. Rob Dance and George Stern.

Letting go isn’t failure.

It’s clarity.

You can care about the mission.

- The people
- The bigger purpose

But when the culture stops caring back?

You’re in a battle you can’t win.

You can’t outwork a system that refuses to change.

Not if leadership won’t listen. 
Not if the values on the wall mean nothing in practice.

Eventually, you realise:

→ Your time matters 
→ Your energy is limited 
→ Your passion deserves better

Leaving isn’t giving up.

It’s recognising what no longer deserves you.

Do you agree?

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Sometimes you have to let go of the role. 

Not because you don't care, but because they don't. 

Rob Dance.

If peace only comes when work is perfect…

→ Your manager's happy
→ Projects go smoothly 
→ Your inbox is quiet

That’s not peace. 
That’s control.

And control never lasts.

Real growth?

It happens when you stay grounded while everything at work is in flux.

Because the truth is:

→ Deadlines shift 
→ Teams change 
→ Plans fall apart

So if you're waiting for calm to feel calm, you’ll be waiting a while.

The real challenge?

Staying grounded when nothing’s going to plan. 
That’s where growth happens.

Because peace isn’t about having a perfect week.

It’s about holding your centre when everything’s uncertain.

Do you agree?

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If your peace depends on everything going right, it's not peace, it's control. Learn to be steady in uncertainty. That's real growth. 

Rob Dance

Biggest lesson of my career?

Stop giving more than you’re getting…

Especially when people show you that they won't return the same energy.

I learnt this the hard way:

- Burnout
- Being overlooked
- Constant overthinking

But they were there, right from the start.

I just didn’t want to believe them.

So if you’re stepping into a new space, pay attention to the red flags:

1) Overwork with no recognition
2) No room for questions or feedback
3) More competition than collaboration
4) Leaders who preach empathy but don’t live it

Trust your gut.

It will protect you peace more than anything else.

Do you agree?

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Here’s something I wish I knew earlier:

(You deserve to know this)

No one’s coming to tell you that you’re ready.

- You don’t get a badge.
- You don’t get permission.

The truth?

You just say yes before you feel ready.

It’s not easy.

I’ve been in rooms where I felt like an imposter.

But:

→ I stayed.
→ I learned.
→ And I grew.

And that’s how it works.

Waiting until you feel fully ready is just fear in disguise.

Stop hiding behind it.

Show up anyway.

Do you agree?

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Choosing yourself isn’t selfish.

It’s smart.

I used to say yes to everything, thinking it would speed up my growth.

But all it did was burn me out.

Because here’s the truth:

When you don’t prioritise your own goals, progress slows.
When you don’t set boundaries, your energy gets scattered.

No one will protect your time for you.

That’s on you.

So start making space to:

→ Reflect on your direction
→ Build your skills
→ Rest properly

That’s how you grow.

Your career won’t move forward if you don’t take the wheel.

Do you agree?

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Don’t forget to take care of yourself, you matter just as much as the people you care for. Rob Dance.

Books teach you a lot.

But people?

They teach you how to lead.

→ The calm one when everything fell apart
→ The honest one when no one else would be
→ The one who made you feel like you mattered

They didn’t quote theory.
They just acted.

And that’s what stuck.

Because real leadership isn’t found in pages.

It’s found in people.

Empathy
Honesty
Presence

You learn that by watching, listening, and feeling.

So if you want to lead better?

Pay attention.

The best lessons are walking past you every day.

Do you agree?

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Fear isn’t about something being impossible…

(Despite what you may think)

It’s about stepping into the unknown.

- No clear map.
- No guarantees.

Just unfamiliar ground.

That’s uncomfortable.

But it’s not a sign you can’t do it.

Because fear doesn’t mean failure. 
It means growth is on the table.

That nervous energy?

It’s not a warning. 
It’s proof you care.

You don’t need to be 100% ready.

You just need to take the step.

Do you agree?

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It's scary because it's new, not because you're incapable. - Rob Dance

The old advice?

– Do more
– Hustle harder
– Say yes to everything

But that mindset?
It’s a fast track to burnout.

Because more isn’t always the answer.

Sometimes, it’s the problem.

So instead of another to-do list, try a stop doing list.

Ask:

→ What’s draining energy I don’t have?
→ What doesn’t align with who I’m becoming?
→ What am I only doing out of habit, guilt, or fear?

Protecting boundaries starts there.

With honest answers.
And hard cuts.

Because clarity doesn’t come from cramming in more.

It comes from clearing space.

Do you agree?

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Doxa Effect

Senior Copywriter

The Ace Career

- Created copy that resulted in a 20% increase in email conversions.
- Crafted engaging content, increasing the community base by 50% within three months.
- Collaborated with design team to develop visually captivating email campaigns, resulting in a 15% higher click-through rate.
- Successfully managed multiple projects simultaneously, consistently meeting tight deadlines and delivering high-quality copy.
- Adapted writing style to effectively communicate brand messaging across various industries and target demographics.
- Received recognition for exceptional attention to detail, ensuring accurate and error-free copy in all deliverables.
- Actively participated in brainstorming sessions, contributing innovative ideas that enhanced campaign creativity and effectiveness.
- Established strong working relationships with the community, earning positive feedback for exceptional communication and satisfaction.

Advertising Copywriter

Efluence

- Created social media content that was both informative and entertaining.
- Partnered with the design team to develop visually stunning campaigns.
- Conducted in-depth market research to identify the needs and wants of consumers, which informed the development of product messaging strategies that resonated with target audiences.
- Developed and implemented an SEO-driven content strategies
- Contributed to brainstorming sessions by sharing innovative ideas that helped to enhance the creativity and effectiveness of campaigns.

Copywriting Intern

Priceless Bookstores

Sales Assistant

The Copy Scientist 🔥 || I help Brands and Businesses TURN ON their customers' BUY BUTTON with the POWER of psychology & emotional words that SELL || DR-Copywriter & Storyteller + Author

Financial Retirement Consultants: How I Became Known As The Copy Scientist [My Backstory]

I struggled with Upwork as a newbie for almost 2 years. Failed at it. And every other freelance platform on the internet.

Then my good buddy, Philip Ajadi, advised me to try my luck with LinkedIn - a platform I had abandoned since 2016.

And that was how my “brand building” journey on LinkedIn started, posting and engaging for 8-10 hours almost every day.

One of those days… an idea for a post struck me and I decided to try it out.

It started with the headline: 
“Ever Heard Of Scientists Who Hate Their Lab Coats?”

The idea behind the post was about copywriters being scientists who don't just write copy, but who use science as an approach for researching their audience and testing copy/marketing ideas over and over again…

…until they find what works.

That post got tons of people talking about me since it stood out from the tons of copywriting posts on LinkedIn. 

And soon, they started calling me a copywriting scientist.

Well, I thought it sounded cool and I adopted it for my brand - The Copy Scientist. 

But how does this relate to you as a financial retirement consultant?

I've been waiting for you to ask.

You see… my “science” approach to copy will help you increase your brand awareness and online expertise. 

It's about me spending a good deal of time doing in-depth research on your audience and how your expertise can help them solve their money problems.

And that's why my copywriting process makes all the sense for you.

I help you build trust by providing clear, transparent, and engaging content that addresses your client's concerns, demonstrates your expertise,, and shows them you're the best person to help them reach their financial goals.

My in-depth research system helps me get into the head of your audience and find out their biggest pain points so I can help you create relatable marketing campaigns. 

What about explaining complex financial concepts to your clients in plain language? It's easier with my unique “science” process that lets me know where they are at…

…while creating content that becomes the connecting bridge between you and them.

PLUS using the power of storytelling - case studies - to show them you can deliver the results they desire.

"The Copy Scientist" is NOT just the next catchy name out there. It's the BIG PROCESS behind what I do.

I'm Damilola Michael, The Copy Scientist for FINANCIAL RETIREMENT CONSULTANTS who want to be better positioned as an authority, build trust and showcase their expertise.

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The Battle

Rob Dance

Damilola Michael 🥳

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The Battle

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Damilola Michael 🥳

Followers

Posts

Engagements

Likes

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