I run a company called GrowthKit. We help accounting, bookkeeping, and fractional CFO firms turn LinkedIn into a valuable marketing channel. 

At the time of this writing:

We have helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

Our work has led to:

- Clients going from completely inactive on LinkedIn to generating 100s of likes on a post
- Inbound leads (complete strangers – not referrals or previous connections)
- And connections with potential referral partners (who they never would have met otherwise)

In other words: 

We help firm owners transform LinkedIn from a social media platform into a valuable marketing tool.

That way, they can:

- Generate high-quality leads and referral opportunities
- Stay top-of-mind with minimal time and effort
- Become a trusted authority in their niche

Which allows them to:

- Work with better clients (because the leads they get are higher-quality)
- Increase their prices (because leads already trust them)
- Run a more profitable (and fun) business

To see some of the results we’ve generated for clients, copy-and-paste this into your browser:

https://growthkit.agency/

(LinkedIn doesn’t allow links in this section, but that will take you to our site.)

If your firm is at $500k ARR or higher, and you’re curious about working together:

The first step is a free Profile + Post Review.

This is a 30-minute intro call, where I'll:

✅ Review your profile + suggest tweaks to position you as an authority figure in your niche
✅ Analyze your 3 most recent posts + provide suggestions to optimize engagement

Just DM me "review" to get started.

Robert Lucas

If you're an accounting firm owner or fractional CFO who wants to be more active on LinkedIn, here are 5 reasons to get off your butt and just start posting:

1/ When someone Googles you, your LinkedIn profile is one of the first things that shows up. When someone is deciding to work with you, they'll probably look at it.

2/ Posts where you share client wins immediately become marketing assets you can use during your sales process every time you're working to close a new client.

3/ If you DM someone you don't know on LinkedIn, there's a good chance they'll go to your profile. They'll look at your posts to determine whether you're legit or not.

4/ You can repurpose your posts into short-form video scripts, re-share them on other platforms, or use them to piece together your thoughts for a talk or presentation.

5/ The algorithm keeps posts "alive" for a few weeks after you initially post. So your post is out there "working" to grow your audience and build trust among your ideal clients for weeks after you share it.

Oh, and most importantly:

Your LinkedIn posts are marketing assets that attract your ideal clients (and/or referral partners), establish trust, and make it more likely they'll work with you.

But they're not going to write themselves.

So get out there and make it happen.

I help accounting firm owners grow on LinkedIn.

From 2017 - 2023, I was a freelance copywriter. And for years, I had this insecurity:

"Is everyone else working harder than me?"

For a few years, it felt like I was repeating the same year in a row. I told myself I wanted the business to grow, but I was really just relying on hope in order to make that happen.

As you might be able to guess:

My business didn't really grow all that much. Or at least, not to the degree that I wanted it to. At the time, I thought it was because I wasn't working hard enough.

Looking back, I can see it was because I was ignoring one of the most important concepts in business:

Leverage.

I spent my time working on the wrong things. I worked on things that either:

1) Didn't provide much of a return at all, or...
2) Usually only provided a return once.

With GrowthKit, I find myself consistently asking one question:

Does this give me leverage?

In other words:

Is this a task I benefit from once?
Or a task I benefit from over and over again?

You might be much smarter than I am and have already figured this out.

But if you've been feeling stuck...

Those 2 questions might be worth considering.

I've added 2,073 followers in the last 8 months.
I did 4 main things to make that happen.
3 of them are boring. But 1 is pretty sexy.

Also worth noting:

A big chunk of these new followers are in my target audience. So we're not just talking "vanity metrics" here.

Anyway, on to the tips:

1. Posted consistently.
Usually anywhere from 2-5x per week. But I did miss a few weeks here and there.

2. Commented (somewhat) consistently.
I've been slacking here lately. But early on, I was much better at leaving multiple comments per day on posts from people in my target audience.

3. Sent connection requests.
By far the easiest way to increase your follower count. (This should compound too as you become connected with more people in your niche and post more consistently -- assuming you're posting good stuff.)

4. Created & promoted a valuable free resource.
This is the sexy one. I created a guide called "The LinkedIn Growth Roadmap For Accounting Firms" and promoted it. This was one of those "comment X to get Y" posts. I got a lot of new connections (and therefore) followers from it.

There are other metrics you want to pay attention to in addition to follower count...

But it's simple one that's easy to track, and can be a good indicator of whether you're heading in the right direction (assuming the followers you gain are in your target audience).

I am a qualified accountant who has ventured into the world of FinTech entrepreneurship.

My professional journey began in 2008 as a bookkeeper, where I gained valuable experience in various accounting tasks such as basic bookkeeping, book reviews, financial analytics, accounting software migration, and establishing efficient systems and processes. Over the years, I have held roles as a team member, team leader, manager, and head of department. My inherent tech-savviness has always driven me to explore new gadgets and applications, constantly seeking the most efficient ways to accomplish tasks. This curiosity and passion eventually sparked the idea of developing my own app, which evolved into a dream I couldn't ignore.

In 2020, I took a momentous step forward and co-founded Xenett. Xenett is an intelligent clean-up and close tool that auto-detects the errors from QuickBooks and Xero. It helps accountants keep their books accurate all the time and help expedite the closing process. At Xenett, our mission is to empower accountants, making them more productive and scalable.  More info at https://xenett.com.

My contributions to the accounting field have been recognized, and I am grateful to have been nominated as a Top 20 Under 40 Accounting Influencer by CPA Practice Advisor.

On a personal note, I am blessed with a loving wife and two wonderful princesses. I find solace and inspiration in nature, often seeking mountainous, seaside, and forested destinations for vacation. Music is also a cherished passion of mine, and I dabble in playing the piano.

This summary effectively encapsulates both my professional journey and personal interests.

Hardik Mehta

Accounting firms are quietly turning Claude into a daily team member...and the results are real.
 
A recent thread on LinkedIn (started by Jetpack Workflow's David Cristello) had dozens of accountants sharing exactly how they're using Claude right now:
 
→ Building Power Automate flows triggered by file uploads
 → First-pass financial analysis on workpapers
 → Generating spreadsheets, forecasting models, and reports
 → Automating document processing from bank statements
 
One CA summed it up perfectly: "Practical wins. Using Claude for first pass analysis has been a real time saver in workflow cleanups."
 
AI isn't replacing accountants. It's replacing the first 2 hours of work, so accountants can spend time on the 20% that actually requires their judgment.

What's the most time-consuming thing in your close process right now?
 
#Accounting #AI #MonthEndClose #AccountingTechnology #Claude

Co-founder at Xenett | FinTech Enthusiast

Confession: I got so tired of wasting hours on clearing account reconciliations that we built automation for it.
The problem I kept facing:

Payroll clearing: $53K balance
Ledger: Thousands of transactions
My next 2 hours: Excel hell

Sound familiar?
Here's what frustrated me most:
I didn't need to review ALL the transactions. I just needed to know:

What offsets next period? (Ignore)
What's unmatched? (Investigate)
What's causing the variance? (Fix)

But I was spending hours on #1 just to get to #2 and #3.

So we automated it in Xenett (see the video for how it works).

But here's why I'm sharing this—even if you don't use our tool:

The approach matters more than the technology. The framework is:
✓ Separate transactions that offset in the next period
✓ Identify unmatched items
✓ Focus only on variances that need investigation

No more reviewing 1,000 transactions to find the 3 that matter.

This works for ANY clearing account. 

Watch the video to see a real example ⬇️

What's your biggest pain point with clearing account reconciliations?

The hidden cost of month-end close? It's not the work itself.

After talking to hundreds of accounting professionals, I've noticed a pattern:
The most stressful part of closing the books isn't the actual accounting work—
it's waiting on client responses.

You spend hours chasing clients for feedback. Emails get buried. Deadlines slip. And suddenly, your entire close timeline is delayed.

Here's what actually works:
Automate the follow-up, not the relationship.
The firms getting faster client responses aren't working harder—they're working smarter:

→ Consistent reminder schedules (not random follow-ups) → Multi-channel approach (email + text strategically timed) → Set it once, let it run automatically

Example: Email reminders every Wednesday at 4 PM, text reminder Friday at 5 PM if still pending.

The result? 

Clients respond faster because the rhythm is predictable. And accountants get their time back because they're not manually chasing.

The takeaway: 
Your clients aren't ignoring you intentionally. They're just busy. A consistent, automated system respects both your time and theirs.

What's your biggest challenge during month-end close? Drop it in the comments—curious to hear what's working (or not working) for other firms.

Your AP team shouldn't spend their day chasing invoices and hunting for approvals.

Yet most finance teams are still doing exactly that — every single month.
We broke down everything you need to know about Accounts Payable 

Automation in 7 slides:
→ Why manual AP breaks in the same places every time 
→ What AP automation actually is (and what it's NOT) 
→ The 7-step process from inbox to ledger 
→ The real benefits your team will feel first 
→ Best practices that work in the real world 
→ Your action plan to start smart

The teams that win aren't the ones who buy the fanciest software. They're the ones who fix their workflow first.

Save this post before your next month-end close. 🔖

#AccountsPayable #APAutomation #CFO #Controller #AccountingAutomation #FinTech #BusinessFinance

Deferred revenue reconciliation is one of the most tedious close tasks in accounting.

Here's what it usually looks like: 
→ Pull the schedule from last month 
→ Make manual entries for each contract 
→ Prepare Schedule 
→ Pray the GL balance ties at close period

Nobody went into accounting for this.

Launching very soon. Automating all three steps — entries, schedules, and GL matching — end to end.

Sneak peek below 👇

Who else has lost hours of their life to deferred revenue? 😅

Coming soon: a much faster way to review your payroll clearing account.

Payroll’s done. Money’s out.
So why is the payroll clearing account still sitting there with a balance?

Every. Single. Month.

You check the journals.
You check the bank feed.
You question your life choices.

Less detective work. More confidence at month end.

Stay tuned !

Most finance teams think slow closes = not enough people.
They're wrong.

The real culprit? 
Broken processes hiding in plain sight.
More headcount on a broken process just means more people doing the wrong things faster. 🔄

The teams hitting 3-day closes aren't the ones with the biggest staff...they're the ones who fixed their workflow first.

Here's what that looks like: 
✅ Automated checks that catch errors instantly 
✅ Clear ownership at every step 
✅ No more chasing teammates for updates 
✅ AI is doing the heavy lifting on reconciliations

Fix the process. The speed follows.
Xenett's 100+ AI-powered checks help accounting teams close faster...without burning out their people.

👇 What's slowing down YOUR close? Drop it in the comments.
#FinancialClose #AccountingAutomation #CFO #FinanceLeadership #MonthEndClose #AccountingTips #FinTech

POV: Your client texts you at 9 pm about a balance sheet error 💀 We've all been there. 

Duplicate entries, missed reconciliations, month-end chaos. It hits different when it's YOUR name on the report. 

That's exactly why we built Xenett. So the next time a client messages you in a panic... you've already fixed it before they notice. 😎


#BookkeeperProblems #MonthEndStruggle #FinancialClose #AccountingAutomation #Bookkeeping #AccountingSoftware #TaxSeason

We just closed Q1, and I'm seeing the same pattern with founders I mentor:

They think their books are "clean enough" for tax season.
Then their CPA asks for documentation on 47 transactions. 

Half don't have receipts. 
A quarter are categorized wrong. 

And that one big equipment purchase? 
Nobody remembers if it was a lease or a buy.

Here's what actually happens:

Your tax prep bill doubles (or triples)...
Filing gets delayed...
You lose deductions because you can't prove them...
Your CPA gets frustrated and misses optimization opportunities
The real tax strategy isn't last-minute heroics in March. 

It's boring monthly reconciliation in July.
"Clean enough" costs you more than sloppy books. 

It costs you the trust and attention of the people trying to save you money.

Your CPA shouldn't be your bookkeeper during tax season. 
They should be your strategist.

What's one accounting habit that's saved you during tax season?

taplio

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Hardik Mehta

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The Battle

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