👋 You’re a brilliant engineer.
You’ve mastered the code, earned respect, and now you’ve been promoted.

Suddenly, the job isn’t about solving technical problems.
It’s about leading humans.

That’s where many engineers struggle.

Meetings go quiet.
Decisions bottleneck.
Delegation feels awkward.
Imposter syndrome creeps in.

What made you successful - technical mastery - suddenly isn’t enough.

If you’re a CEO or CTO, you’ve seen this story play out:
Your rockstar IC gets promoted... and flounders.
You risk losing both a great engineer and your leadership pipeline.

👉 That’s why I created coded2lead — coaching for engineers making the IC → leader leap.

With 20+ years scaling teams and shipping software, I’ve lived both sides.

Today I help engineers:

•  Build trust
•  Read the room
•  Run meetings people actually speak in
•  Stop accidentally becoming bottlenecks

In other words:
I help engineers become trusted leaders.

✨ My approach blends systems thinking with emotional intelligence.
Leadership isn’t just what you say — it’s what you train every day.

If you or your engineers are navigating this transition, let’s talk.

📅 Book a coaching intro call: coded2lead.com

Robert Harris

Helping 55+ software engineers land more interviews by building standout resumes & personal brands that get noticed.

I’m a guy from Sweden raising 2 kids and chasing island life.
I came to LinkedIn to build a brand and create leads for my business.

For months, I posted into the void.
Trying to be “professional”
Trying to “give value”

Then I switched to writing like a human.
Leading with my story and letting people join.

It worked.

I did $12k in revenue at ~80% profit in 3 months
and reached 5M+ impressions in the past year.

All because I started sharing stories (and built a simple system around them).

Now, I take what I learned and teach solopreneurs & founders how to grow on LinkedIn with their stories and authentic experiences so they can build a business that supports the life they actually want.

Just years of testing what works on LinkedIn
between school runs, real work, and trying to earn more island time than screen time.

⚡️ Here’s what I know:

You can grow an audience.
Build something meaningful.
Drive inbound leads.

⚡️ Without turning into an algorithm-chasing content machine.

The algorithm isn’t the enemy.
The real game is choosing the right stories and telling them so they land.

And most importantly how to leverage your time on LinkedIn
so you can log off and live life.

🔥 I’d love for you to join my community.


People usually message me and say “What magic is this?!?!” around day 3 😄

See you in the feed then hopefully out living life.
🤘🏼 — Benjamin

P.S. Curious how you could immediately level up your writing?
DM me your latest post and I’ll give you feedback.

taplio

The Battle

Robert Harris

Benjamin Oldén

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