Robert Pallas

Partner & Growth

Devtailor is a product development company in Estonia. We produce future-proof software and hardware solutions for clients with a portfolio of over 100 projects. 

Our experiences range from IoT to financial technologies. Intelligent lockboxes allow in-trunk package delivery, car rental, theft protection and other mobility services. We build mobile banking apps and develop a payment service provider moving Bitcoins and Litecoins for strongly regulated industries.

Pamela Vitale (XYEYEcreative)

About XYEYEcreative: My Expertise and Vision

Bringing over 20 + years of industry experience, I am a seasoned Creative Director/ACD renowned for my storytelling prowess, strategic thinking, and deep understanding of cultural anthropology. My expertise spans collaborative brainstorming, strategic mapping, new business development, and brand innovation. I'm adept at creating interactive presentations, driving new business acquisitions, and showcasing products effectively. My versatility shines through my work across diverse sectors, including Tech, Beverage, Utilities, Lifestyle Goods, and Fintech.

My objective is to design user experiences that stand out and redefine norms. I am committed to building genuine connections, honoring brand promises, and consistently elevating standards. In the ever-evolving digital landscape, I lead brands in crafting and narrating their stories with unwavering conviction.

My Approach and Personal Philosophy

Human connection is at the heart of what I do. My ability to sense and respond to the environment and individual nuances has been a cornerstone in my professional journey, particularly in new business pitches and brand marketing strategies. The excitement of winning accounts goes beyond professional achievement; it's a passion that drives me. Engaging deeply in client interviews, analyzing RFPs, and comprehensively understanding new account needs fuel my creative and strategic endeavors. I thrive on crafting tailored, impactful solutions and seeing that spark of recognition and appreciation in a client's eyes.

...AND, Yes, I am Web3 informed.

Recent Project Overview
As an ACD/Designer subcontractor for ModeStudios.com, I spearheaded a VR walk-through installation, created dynamic live event space wall designs, and developed video graphics, slides, and bespoke branded logo designs for a META VR event.

Creative Director: Uniting Business Strategy, Product Expertise in Big Brand Campaigns.

Citi

• I completed wireframe and user flow designs under a budgeted timeline, utilizing Figma, FigJam, and Jira. This resulted in efficient project delivery, integrating UX, UI, user flows, ADA guidelines, and brand guidelines for a comprehensive co-branded retail and gift credit card white label platform relaunch from Sketch to Figma.
• She led team recruitment and onboarding strategy, fostering a cohesive design team and facilitating successful collaboration with external agencies.
• Contributed to the development of a browser app's UI build-out and brand bible presentation for the Chrome website google.com citi-shop℠-smarter-online:  https://bit.ly/432KQPH

Creative Director

TechniArt Inc.

• I provided strategic creative guidance, design direction, and branding expertise for the company and its clients. This encompassed online marketplaces, newsletters, landing pages, mobile and desktop interfaces, video displays, as well as point-of-sale materials, posters, and experiential design.
• Co-crafted and orchestrated strategic plans and presentations in line with brand narratives.
• Spearheaded branding initiatives for packaging, enhancing the visual identity of national brands.
• Developed online marketplace, landing pages, POS, and sales packaging solutions.
• Collaborated with clients including Eversource, MassSave, and Focus-On-Energy, aligning projects with well-thought-out brand objectives.

Clients include Eversource, MassSave, Focus On Energy, SDG&E, BGE, and multiple other utility companies and energy savings products like Nest.

Creative Lead / Brand Strategist

Consulting Creative / XYEYE Creative

Multi-Platform Creative Director / Brand Storytelling / UX & Usability Consultant: Research, Mapping, Wireframe, Prototyping skills, exceptional active listening and communication skills with mastery of verbal and visual articulation of complex concepts and ideas. The primary focus is on creative, branding, marketing (B2B, B2C), social media, and cross-media. Adept at client-facing, team-leading, and hands-on skills.

I also developed a mapping technique called "XYEYE_storyFormula" which I have used with professional clients, customers, teams, and focus groups for the development of story structure strategy mapping: https://www.xyeye.com/uxworkshops

Independent Clients & Projects:

110Stories.com, April 2014 - August 2014:
• Consulted and wrote gaming concepts on an Augmented Reality Mobile App and experience for The NY Wheel live location and online campaign.

biimMEDIA, Inc. (2011-2013) UX & Usability Researcher, Brand Lead, Video/Motion Director: I helped develop the social strategies, UX and content, brand IDs, brand stories, biz plans/presentations, marketing, and content for products, services, and collateral for biimMEDIA, BeyondBBQ, ice Buddy, May Lindstrom Skin, ContentModeMag, Prodigy Asset Management 

MyPathBuilder.tv "a network for Entrepreneurs" (MPB.tv 2009 -2010 ) Multi-Platform Creative Director / Brand Storytelling / UX & Usability Consultant & HOST: included Branding, Products / Services, Video Production, Social Strategy and Content, PR & Events (ideation, initiatives & development).  We garnered millions of global views on multiple online video portals and platforms after six months of planning, creating content, production, branding, cross-platform strategies, development, content launch onto video platforms, and multiple social media apps.

AkaXYEYE: I wrote and directed 14 independent Video Art and web series projects

Additional clients:  NextNewNetworks, G2 Worldwide, TAXI, Renegade Media, The CementBloc, NTHDegrees.TV

Creative Director / ACD ; xyeye.com/

MKTG

2014 (3/10/2014 - 3/14/2014) • “Peligroso Tequila”: Developed a winning pitch deck for Diageo Brand “Peligroso Tequila” in collaboration with in-house team re-positioning and re-launch, achieved through experiential, Marketing (B2B, B2C), research, cross-media, UX, and social media initiatives.

2012 (10/01/2012 - 12/11/2012)• "Jose Cuervo": Developed a “straw man position” and pitch campaign via brand core messaging and story; a national cross‐media concept; and strategic engagement plan and program development for the brand re-positioning of "Jose Cuervo", as a creative consultant to the SVP.

Consulting Cross-Media Brand Strategist / Writer

The Body Shop

I was the mentor Creative Director / Brand Product Designer helping to brainstorm, lead, design, and plan, and was a hands-on designer for the campaign, product, and retail display.  I coached a team of NYU‐Stern Undergrad marketing & strategy students to win a national campaign in which they came in 1st place in the US.

Consulting Creative Director / Brand Product Designer

Spotzer Media Group BV

www.spotzer.com

• Full-time contract position collaborated and/or managed a 5 to 10 person team in the Netherlands, US, and Spain.

• Developed multiple videos, motion designs, wireframes, platforms, events, and sales collateral for the Spotzer brand and product.

• Worked with a team of fellow researchers, strategists, and planners to analyze state to state demographics and social anthropology of 84 business categories based on need, desire, income, location and search categories. This was a process we were designing a platform and metadata system for distributing advertising content to online licensing and media programs all across the United States and eventually internationally. 

Clients included: NBC, Google, Facebook, Yellowpages, Merchant Circle, Hearst, MTV, Microsoft & Localville

Contract Associate Creative Director / Brand Strategist

As a Senior Creative Director with a proven track record of success in brand marketing, brand renewal, UX/UI design, and content strategy, I bring a unique blend of business acumen and creative vision to every project. With a strong background in client engagement, leading cross-functional teams, and creating engaging digital experiences, I am dedicated to driving creative distinction and strategic progress for brands. My expertise in design tools like Figma, Canva, Adobe Creative Suite, and social media platforms like Vimeo, YouTube, Facebook, and Instagram allows me to craft compelling visuals and interactive content that resonate with audiences.

Throughout my career, I have spearheaded brand campaigns, managed client relationships, developed brand strategies, and produced content, resulting in tangible business outcomes. From founding my consulting and working with top clients in various industries, I have honed my skills in storytelling, collaborative brainstorming, and strategic planning to deliver innovative solutions that drive growth. With a Master's degree in Design Thinking and Video Production and a Bachelor's in Illustration and Communication Arts, I can tackle any creative challenge and elevate brands to new heights.

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Robert Pallas

Pamela Vitale

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