Empowering SaaS businesses to thrive online by crafting growth-focused Webflow websites with exceptional user experiences. | Webflow Expert

I'm a Design Consultant specialising in the following: User Centric Design, Growth Driven Design, Webflow design and development, UI/UX Design, Web Development, Web Design, Wordpress Development, Graphic Design, Internet Marketing. 

I have 14+ years experience in digital design, and I'm very well versed in every aspect of design and development, from conceptualization to implementation and maintenance.

I have developed an obsession for trying to help businesses grow through technology and helping them become more successful through the right implementation of a successful marketing strategy.

Robert Smart

Webflow sucks.

I said what I said.

If you are looking for a quick fix, Webflow is a terrible choice.

In fact, you should absolutely avoid it if:

You love slow sites. 
You ignore mobile users. 
You enjoy constant security panic. 
You fear clicking the update button. 
You like generic, cookie-cutter templates. 
You want simple text edits to take days. 
You prefer "patching" over actually "building." 
You enjoy paying developers to fix broken plugins. 
You think crashing on Black Friday is actually exciting. 
You want your marketing team handcuffed by a fragile stack. 
You are happy watching your competitors rank higher on Google. 
You thrive on the anxiety of wondering if your homepage is online. 
You believe that spending your budget on maintenance is better than growth.

If that sounds like your workflow, stick to the legacy platforms.

But if you are tired of the "Patchwork Web"...

If you want a site that is built on clean code, not bloated scripts. 
If you want to publish content without breaking the design system. 
If you want enterprise-grade hosting without the enterprise-grade headache.

Then Webflow doesn't suck. It’s the only logical choice.

We don't build sites that suck. We build engines that sell. Let's chat.

#Webflow #WebDesign #NoCode #BusinessGrowth #59erDigital

This time of year, everyone talks about goals and New Year’s resolutions.

I’ve been thinking about it a lot, and if I’m honest—2025 was tough. A year of losses, setbacks, and challenges I didn’t expect. For a moment, I even questioned whether setting goals for this new year made sense.

I still believe deeply in goals and long-term vision. But right now, the most important goal isn’t a milestone or metric—it’s getting my mindset right.
Sometimes the real work isn’t pushing harder.

It’s climbing out of the hole, regaining clarity, and rebuilding your inner strength.

If you’re in a season where things didn’t go your way and quitting feels tempting, know this: it’s okay to pause. It’s okay to step back and breathe. Rest isn’t giving up—it’s preparation.

Once your mind is steady again, the goals will still be there.

And you’ll be stronger, clearer, and more resilient when you go after them.

One step at a time. We keep moving forward.

#newyeargoals #growth #newyear

I came across this comment from Reddit a day or so ago and it gave me immediate flashbacks.

If you run a marketing site on WordPress, you know this feeling. You start with a clean, fast theme. Then marketing needs an SEO plugin. Then sales needs a CRM connector. Then you need a caching plugin to fix the speed issues caused by the first two plugins.

Suddenly, your sleek 1-second site is a 6-second Frankenstein monster.

Earlier in my career I fought a ton of these battles.

"Maintenance" didn't mean improving the site. It meant holding my breath every time I clicked "Update All," hoping a conflict wouldn't crash the homepage on a Friday afternoon. It meant constantly worrying about SQL injection vulnerabilities from outdated plugins.

That isn't developing. That’s firefighting.

This is why I pivoted to Webflow.

Webflow isn't just "easier for developers." It’s better for business. It’s an integrated platform, not a patchwork of third-party code.

→ No Plugin Bloat: The core tools you need are built-in and optimised.
→ No Security Nightmares: AWS hosting and enterprise-grade security are standard.
→ No "Update Anxiety": We spend our time building new features that convert, not fixing things that broke overnight.

If that Reddit quote sounds like your current reality, it’s time to stop paying the WordPress tax.

Are you scared to update your plugins? DM me the word "MIGRATE" and let’s chat about moving you to a platform that doesn't keep you awake at night.

#Webflow #WordPress #SiteSpeed #WebDevelopment #59erDigital

To all SaaS founders:

There will be months where the graph is flat and the churn feels personal.

Then you close that one cold lead who doesn't just buy, but actually loves the product.

Your imposter syndrome quiets down, replaced by the electric feeling of true product-market fit.

And suddenly, the path to scale doesn't look like a pitch-deck fantasy anymore, it looks like math.

It is very important that you keep building for the user, not just for the revenue milestone.

You are closer than you think.

A few years ago, a friend of mine made a quiet but brave decision.

She didn’t quit everything overnight.
She didn’t have a massive following.
She just noticed something important: people were responding to her food and her story.

She’s a chef here in South Africa, and when she decided it was time to build something of her own, I offered to help however I could.

We started with conversations, not tactics.
What kind of life she wanted.
What success would look like for her.
Who she actually wanted to serve.

From there, the work followed naturally.
Strategy. Branding. A photoshoot. Small but intentional steps.

The brand wasn’t complicated, but it was honest. It reflected who she was at the time: a chef finding her voice, deeply rooted in her culture, clear about what she stood for.

Over the years, I’ve watched that clarity turn into momentum.

A cookbook.
Workshops teaching people how to cook healthier meals.
TV appearances on Espresso.
Articles written about her work and her journey.

Seeing her growth has been one of those reminders that sticks with you.

Progress doesn’t come from doing everything at once.
It comes from staying focused on what matters to you, even when the results take time.

There were no shortcuts here. Just consistency, patience, trusting in God and a willingness to keep going when it would have been easier to stop.

Success rarely arrives all at once. It’s built slowly, often quietly.

I’m grateful for experiences like this because they remind me of that truth.

It’s always easier to quit.
It’s much harder to keep going when things feel uncertain.

But that’s usually where the real work happens.

Keep going.

#tamubyjane #growth #business #branding #chef

South African tech companies are terrified of being understood.

I took a deep dive into the local tech landscape yesterday. I looked at giants in Fintech, Cloud, and Software.

The design? Often world-class. The code? Usually solid. The copy? It’s a disaster.

We see this trend constantly: Companies spend massive budgets on development, only to fill the hero section with words like synergistic, empowerment, and transformation.

They think "sounding professional" means sounding complex. But in reality, complexity is friction. And friction kills sales.

If a user has to read your H1 twice to figure out what you sell, you have already lost them.

I pulled 5 real-world examples to show exactly what I mean. We’ve rewritten their headlines—not to be mean, but to show how much stronger the message becomes when you just speak Human.

Here is the breakdown. 👇

#Webflow #UXDesign #Copywriting #SaaS #SouthAfrica #59erDigital

You spent R500k on a website

No-Code" is a lie. (And that's a good thing).

I love Webflow and have been working on it for the last few years now. It’s the best visual development tool on the market especially for designers. But the minute you try to build something "Enterprise Grade," the visual tools hit a ceiling.

That’s usually where projects stall. And that is exactly where the fun begins for us even though it might be daunting for us at times.

Real power in Webflow comes when you treat it as a Frontend Interface, not just a website builder.

·      Need a custom heavy calculator? Write the JavaScript.
·      Need complex filtering? Hook up the API.
·      Need the CMS to do backflips? Write the logic.

If you are a business owner, don't let a developer tell you "Webflow can't do that." Usually, they can't do that. Webflow handles the code just fine.

Don't limit your business logic to what the "visual interface" allows.

#Webflow #JavaScript #Frontend #NoCode #Tech

Technology shouldn't be a religion. It’s a toolkit.


I have deep respect for developers who have spent 15+ years mastering WordPress. They are true craftsmen, and in the right hands, that platform is powerful.

I understand why they defend it passionately. I would do the same.

But the landscape of digital marketing has changed.

Over the last few years, we’ve helped many companies migrate away from legacy stacks. Not because the "code was bad," but because the business needs shifted.

The modern marketing team is under immense pressure.

→ They need to launch landing pages in hours, not weeks.
→ They need to run A/B tests without submitting a support ticket.
→ They need to iterate on copy and layout instantly.

The bottleneck isn't the developer's skill. The bottleneck is the workflow.

This is why we specialise in Webflow.

It gives the power back to the marketing team. It removes the "Can you please change this header?" email chain and replaces it with "Published."

Let me be clear: Webflow is not the right tool for every single project. If you are building a massive custom web application or a complex directory, stick with custom code or a database-heavy CMS.

But for growth-focused companies that need a marketing engine? The agility Webflow offers is a competitive advantage.

We’ve been building on this platform since the early days because we believe in empowering teams, not gatekeeping them.

If your marketing team feels stuck in the slow lane, let's have an honest conversation about your stack. No hard sell, just a look at what fits your goals.

#WebDevelopment #MarTech #Webflow #BusinessAgility #59erDigital

Ever had a freelancer disappear when you needed them most?


That’s exactly the call I got a few months ago.

A client reached out in a panic. She had hired a freelancer, signed the contract, and even paid for the work upfront. Then? Silence.

She ghosted her. No code, no login, no refund.

The worst part wasn't the lost money. It was the timing. Her industry’s "busy season" was kicking off, and she had no way to capture the flood of new leads coming her way.

We didn't have time to mourn the lost deposit. We had to move.

We stepped in with a recovery plan:

→ Rapid Build: We used Webflow to deploy a high-performance site before her deadline.
→ Systematised: We didn't just build it; we built a system she could control.
→ Training: We trained her so she never feel "held hostage" by a developer again.

The hard lesson here? There is a hidden cost to hiring based on the lowest price. Some freelancers are incredible. But others take on too much, get overwhelmed, and vanish when the pressure hits.

When you hire a partner, you aren't paying for just code. You are paying for the guarantee that we will pick up the phone when you need us most.

CTA: Don't wait for a crisis to upgrade your dev partner. DM me "WEBFLOW" and let's build a site you can actually rely on.

#Webflow #BusinessGrowth #AgencyLife #WebDesign #Reliability

Grab attention in 17 milliseconds with Cheat-Sheets.

95.4% of Coaches have no idea that

Online presence = Paying Customers ✅

In this era of AI, Your only chance to stand out is to be more human.
Show your face and get ahead of 99% of people. 
As a LinkedIn Content Designer, I can help you grow your personal brand online and stand out in a crowd.  

✅ Online persona = Build trust
✅ Online persona = Build credibility
✅ Online persona = Make purchase easy

If you don't know how to create your 
➡ Message
➡ Personality
➡ Tone of voice
➡ Brand consistency

You will waste your money and time on LinkedIn.

I help coaches grow their personal brands by creating jaw-dropping visuals and content strategy that brings in clients. 

I have spent more than half a decade designing graphics for founders, executives, and coaches.

I can help you get more
➡ Attention
➡ Visibility
➡ Clients
➡ Trust

Let's rock on LinkedIn 🔥🔥

Talha Hanif

Hiring a designer isn’t the hard part.
Trusting them is.

Too many clients get stuck in control mode:

“Let’s try 10 different fonts.”
“My cousin said yellow looks better.”
“Can we try 5 versions just in case?”
“I saw this on Canva, can we copy it?”
“Add some glitter, make it feel exciting.”
“Can you add my slogan five more times?”
“Make it look premium… but don’t change anything."
“My team had 14 comments, can you apply them all?”

But the best creative work I’ve seen?

It doesn’t come from over-managing.
It comes from letting go.

That’s where real results happen:

- Trusting the process
- Respecting the craft
- Letting experts lead

You don’t hire a designer for decoration.
You hire one for direction.

At Seven Studio, we’ve worked with 50+ brands.
And the best outcomes always came from trust.

Not from micromanaging.
Not from design-by-committee.

We built:

- Clear brand systems
- Confident creative voice
- Visuals that feel like you

The best part?

It starts with one simple shift:
If you care enough to hire a designer, let him do his job.

P.S. Your brand can’t look bold if fear is making all the calls.

Helping career coaches grab attention in 17 milliseconds.

No alternative text description for this image

Working with a designer?

Here’s what you’re doing wrong:
You are:

1- Asking for 10 options when 2 will do
2- Giving feedback while they work
3- Changing the brief last minute
4- Distrusting their process
5- Ignoring the strategy
6- Adding ideas with no context
7- Treating them like a pair of hands
8- Rushing the project with no clarity
9- Micromanaging every colour and font

If you are doing any of the above.
Please stop ✋

Do these instead:

✅ Respect the timelines
✅ Trust their experience
✅ Treat them like a partner
✅ Give a clear brief upfront
✅ Let them think and explore
✅ Give feedback at the right stage
✅ Ask about the why, not just the look
✅ Focus on the outcome, not decoration

Design is not just what you see.
It’s how it works.

Bonus:

Good design comes from trust.
Not control. 

P.S. Have you ever had someone direct your work mid-way? What did you do?

Brand myths don’t hurt your brand.
Believing them does.

Too many creators still follow old ideas:

“Big numbers matter.”
“Design comes last.”
“Just post more.”
“Trust takes years.”
“Rebranding is risky.”
But the strongest brands?

They don’t grow because of what they heard.
They grow because of what they unlearned.

Here’s the real work:

- Question old rules
- Choose bold moves
- Build with clarity

The truth is simple:

Your brand grows when you think different,
not when you repeat the same myths.

In my work with founders, I’ve seen this happen again and again:

➝ They stopped “chasing” everyone.
➝ They leaned into their real voice.
➝ That’s when their brand shifted.
➝ They clear their message.
➝ They rebuilt trust fast.

Here’s what changes when you drop the myths:

- Better clients
- Stronger trust
- Clearer content
- Faster growth

And the best part?
It works for anyone who’s willing to rethink.

If you want a brand people remember,
start by letting go of the beliefs holding you back.

Bold brands aren’t lucky.
They’re intentional.

P.S. Which myth do you think blocks people the most?

Grab attention in 17 milliseconds with Better Designs

Branding Myths We Still Believe:

59% of buyers trust brands that stand for something.

Clarity builds credibility.
Boundaries aren’t walls, they’re signals.

The truth is: trying to please everyone weakens your brand.

Strong brands say “no” more than they say “yes.”

- They set clear lines.
- They own their identity.
- They protect their voice.
- They don’t chase approval.

This isn’t about being rude or closed off.
It’s about knowing who you’re not for.

That’s how real connection begins.

Start by asking:

→ What do we not support?
→ Who doesn’t fit our values?
→ What will we never trade for growth?

Because once you name your boundaries, you stop blending in.

You start standing out.

Remember:

Your best audience finds you faster
when you’re bold enough to say who you’re not for.

P.S. Have you ever had to draw a line in your brand? What changed after?

Every strong brand sets clear boundaries:

Your post dies in 0.5 seconds. 

Not because the advice is bad.
Because the formatting kills it before anyone reads a word.

I've seen great insights buried in walls of text.
Here's how to fix that:

1. Keep your hook short

→ Under 45 characters
→ 6 to 8 words max
→ Make it scannable, not clever

Your first line stops the scroll.
Nothing else.

2. Use white space effectively

→ Spacing is not optional
→ Add a line break every 2-3 sentences
→ Dense paragraphs feel heavy

Posts with good spacing get read.
Dense posts get skipped.

3. Write with rhythm

→ Vary sentence length
→ Use short, punchy lines
→ Lists create a beat that pulls readers through

Think of your post like music.
Rhythm keeps attention.

4. Use numbered lists

→ The brain is drawn to structure
→ We scan lists easily
→ Numbers encourage completion

That's why "5 tips" posts work.
Readers want to finish what they started.

5. End with a P.S.

→ Second most-read part of any post
→ Ask a simple question
→ Make it easy to reply

Don't force people to think hard.
Give them a reason to comment.

Formatting isn't just for looks.
It's crucial for getting your message read.

P.S. Which of these do you struggle with most?

graphical user interface, text, application

99% coaches treat LinkedIn like a to-do list.
Write ➤ Post  ➤ Repeat

But if you want to grow in 2026?
You need a better plan.

Here’s what I learned:

- Your content should talk to them, not about you
- The best posts solve one clear problem
- Posting more means nothing if your profile isn’t clear

The best creators I know?

They adapt fast.
They mix personal and useful.
They show up to serve, not sell.

And most importantly…

They don’t chase attention.
They build trust.

That’s how you win here.

Not by shouting louder.
But by showing up better.

P.S. What’s one thing you’ll do differently on LinkedIn this year?

Helping coaches grab attention in 17 millisecond

Everyone wants more reach.
But they’re missing the first line.

The secret isn’t writing better posts.

- It’s writing stronger hooks
- That speak to real problems
- And stop the scroll instantly

Most people write value.
Few know how to frame it.

That’s why the best content often gets ignored…
not because it’s bad,
but because it starts soft.

The formula I use is simple:
1 person × 1 problem × 1 punchy hook

That’s how attention works.

You don’t need to be clever.
You need to be clear.

And once they stop scrolling?
That’s when the real message lands.

Remember:

If the hook fails,
the value never gets seen.

P.S. Which hook style do you use the most?

Grab attention in 17 milliseconds with a Personal brand

taplio

The Battle

Robert Smart

Talha Hanif

Followers

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Performance ScoreRobert Smart's LinkedIn Performance

Performance ScoreTalha Hanif's LinkedIn Performance

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taplio

The Battle

Robert Smart

Talha Hanif

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Smart's LinkedIn Performance

Performance ScoreTalha Hanif's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobert Smart's LinkedIn Performance