I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Optimized Marketing

Truth be told I’m a bit of a data junky and using that data to find hidden truths. Then taking what we’ve learned and applying it to generate the highest possible ROI, while also satisfying my artistic creativity with some off the wall projects that challenge common sense.

Software Developer

Muller Transportation

Does “it’s complicated” count as a job description? Straight up one of the most awesome times of my life and not the kind of experience you sum up in a few words.

IT Manager

AndTech Computers

AndTech was a bit more than a small town computer shop and was owned by Ted Anderson, who might well be one of the world’s greatest salesman. To say I learned a thing or two is an understatement.

Manager

Business Internet Technologies (B.I.T.)

Built and managed 9 non-profit websites and a handful of commercial sites. This included design work, secure form development, daily updates, setting up member's areas, sending mass emails and developing database applications.

Developer

Best Buy

Level II Computer technician at Service Center, also the local network administrator. Fixed and repaired system sold by Best Buy, averaged 10 completed units per day, which was the highest completion rate out of 15 technicians. Also worked with Corporate Office on Beta testing their new Y2K compliant system, S.T.A.R.
Developed automated warranty submission claims process for Compaq, HP, Packard Bell, IBM & Toshiba.

Computer Tech II, Network Administrator

L.S.E.

Built and designed 18 different websites. This was my first venture into doing Internet Development. This was an exciting time in Web History, the first real websites were being born and no one had a clue what they were doing. Even though most of the work I did during this time appears very crude it is among some of my favorite work. Back then you had to be super creative to build a site that looked good and could load on a 14.4 modem.

Website Developer

I’ve been messing with keyboards since before the days of BBS systems. The “web” popped up when I was in college, that changed a few things. These days I mostly build tools to help other people build websites and analyze the data in conjunction with various marketing efforts. To say I’m a data junky is a fair statement, but my real love is utilizing that data in unique and creative ways.

taplio

The Battle

Rob Barratt

Jay Chuck Mailen

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