I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

🌟 𝐌𝐈𝐒𝐒𝐈𝐎𝐍 🌟

My mission is to help people in the hospitality industry feel more confident and
successful in their role.

This year I want to:

1# Equip 300 customer service professionals with communication, problem-solving, and guest engagement skills, to ensure they excel in their roles with confidence from day 1.

2# Empower 50 hospitality managers with tailored leadership training, enabling them to inspire their teams, reduce mistakes, and create exceptional guest experiences.


𝐌𝐄𝐄𝐓 𝐓𝐇𝐄 𝐓𝐑𝐀𝐈𝐍𝐄𝐑

I’m Sara, and I am a passionate trainer and facilitator, devoted to long-lasting and fast results for every client. 

For over a decade, I worked in luxury environments like 5-star hotels and Michelin Star restaurants across Europe - helping them increase revenue and improve customer satisfaction.

Over the past years, I have trained countless professionals to do the same, and I'm excited to share my knowledge and embark on this transformative journey with you and your team.


𝐖𝐇𝐘 𝐇𝐎𝐃𝐎𝐒 𝐓𝐑𝐀𝐈𝐍𝐈𝐍𝐆

Hodos Training was established in 2020, and our journey began with a passion for empowering people to reach their full potential.

I am committed to fostering growth, innovation, and transformation. 

Whether it's face-to-face or online, my training courses and workshops are meticulously designed to provide practical, engaging, and interactive experiences that leave lasting impressions, and help you achieve breakthrough results. 

My training is:

PRACTICAL, based on years of hospitality management experience
TAILORED to your business
FOCUSED on what truly motivates staff to deliver customer service excellence

𝐖𝐇𝐀𝐓 𝐈 𝐎𝐅𝐅𝐄𝐑:

✅ Face to face training courses
✅ Online webinars and workshops
✅ Individual coaching and development
✅ Tailored courses/ workshops

𝐂𝐎𝐕𝐄𝐑𝐄𝐃 𝐓𝐎𝐏𝐈𝐂𝐒:

⭐Coaching & Mentoring
⭐Communication
⭐Conflict Management & Resolution
⭐Customer Care & Experience
⭐Emotional Intelligence
⭐Equality, Diversity & Inclusion
⭐Leadership & Management
⭐Presentation Skills
⭐Resilience at Work
⭐Team Building & Development
⭐Telephone & Email Etiquette
⭐Time Management

𝐆𝐄𝐓 𝐈𝐍 𝐓𝐎𝐔𝐂𝐇:

👉 Book a free call with me https://calendly.com/hodostraining/45-minutes-call
👉 Email me at sara@hodostraining.com
👉 Message me here on LinkedIn

Sara Odorisio

LinkedIn didn't give me a badge so I made one myself 😂 


There's no best way (for me) to start 2026 than seeing that my LinkedIn Learning courses have reached 100,000 students! 

Well, 101,780 to be precise 🥳 

A lot of the times I'm the first person to take achievements for granted, but 2026 will be different, so I want to stop and celebrate this incredible milestone with all of you!

So 101,780 Thank You for:

- Investing time in your own development
- Wanting to improve how you work with customers/guests
- Trusting me with your professional development
- Choosing my courses among thousands on LinkedIn Learning

Thank you for making this possible!

--------------------------------------------------------

PS: If you’d like to bring these training topics into your organisation, reach out at sara@hodostraining.com and we can explore options together.

Hodos Training

★ Hospitality, Customer Service & Leadership Training | "I help luxury hotels with up to 150 rooms exceed guest expectations and achieve higher satisfaction ratings"

Have you ever tried to “go above and beyond” for a customer… and it backfired? 😬


We often hear that great customer service means doing more, helping more, saying yes more.

But sometimes, being too helpful can actually get you in trouble, especially when a request is outside your control.

In my latest newsletter I share:

- a real story that shows why going the extra mile isn’t always the best choice
- how good intentions can still lead to unhappy customers
- how to do to still be helpful 

If you work in customer service, hospitality, or any customer-facing role, this one is for you.

👉 Read the full newsletter here, and let me know if something similar has ever happened to you. 

I’d love to hear your story in the comments.

Hodos Training

If you work in customer service you probably heard that you should “go above and beyond” for your customers. And it’s true: small, thoughtful actions 

Open article: How to go the extra mile in Customer Service without getting in trouble by Sara Odorisio • 2 min read

How to go the extra mile in Customer Service without getting in trouble

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The Battle

Rob Barratt

Sara Odorisio

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The Battle

Rob Barratt

Sara Odorisio

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Odorisio's LinkedIn Performance

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