I’m Head of Growth at Assurix, where I own go-to-market strategy and pipeline growth for a vertical B2B SaaS platform serving MSPs.

My focus is building predictable growth engines, turning marketing from a set of activities into a system that leadership can forecast, trust, and invest behind.

I specialise in:

- Go-to-market strategy and positioning in complex B2B markets
- Full-funnel design, from first touch through to pipeline and revenue
- Growth analytics, forecasting, and board-level reporting

Aligning marketing, sales, and product around shared commercial outcomes

Previously, I’ve led growth and performance across global agencies and in-house SaaS teams, managed £1m+ in annual ad spend, and rebuilt inbound funnels to materially increase pipeline contribution and conversion quality.

I’m most effective in businesses that care about evidence over vanity metrics, value long-term commercial thinking, and want growth to be something the whole leadership team can rely on - not just a marketing function.

Robert Dodds

The decisions that compound fastest are the ones that change who you learn from, what problems you’re close to, and how high the bar is.

I’ve seen a lot of MSPs do the hard work, then lose out because the market can’t tell who’s actually better.

Assurix is changing that, turning security and operational maturity into something that’s visible and provable, not just promised.

Looking forward to building.

Head of Growth at Assurix | Turning Marketing into Predictable B2B SaaS Revenue

Founder & CEO @ Assurix | Proof Not Promises

Your first 10 hires will hire the next 50.

Not on paper.
In behaviour.

They set the defaults:
What "good" looks like. What gets a pass. What gets fixed without drama.

Robert Dodds ran marketing at Netstar when I was there. He's seen what buyers say, what they do, and what they punish MSPs for.

He's now joined Assurix as Head of Growth.

That's the kind of early hire that sets the standard.

This isn't an announcement post.
It's a culture post.

Founders love saying "culture matters"…
then delegate hiring early because they're busy.

You can outsource the admin of hiring.
You can't outsource the consequences.

Who was your best early hire?
And what did everyone else start copying from them?

I do LinkedIn Profile Optimization & Branding for Founder's & Creators + Carousels & Cheatsheets - For Better Leads Conversions

You find deals off-market (after a lot of hassle).

👋🏻 Now, you ask your family, friends, and old investors for capital.

You successfully raise a few thousand dollars... but the deal still isn't closed yet.

You need checks worth hundreds of thousands, maybe even millions, but your network is limited.

Here's where you get stuck.

But for one second, imagine this...

You have a list of high net worth individuals, family offices, and investors who trust you and know you well. You find a deal, share the deck with your email list, post it on LinkedIn where hundreds of HNWIs already follow you...

And the capital flows in.

How easily could you raise millions?

Yes, this is possible. A lot of RE firm founders are doing this right now. They're building personal brands, earning trust, and silently filling their investor pipeline.

If you're not doing this, you're missing out on something big.

Here's what we do for our RE clients to help them achieve that:

- Build a trusted LinkedIn profile that positions you as the obvious choice
- Develop a content strategy that speaks directly to accredited investors
- Create weekly LinkedIn content that attracts the right people
- Build and nurture an email list of qualified investors
- Run outbound campaigns to fill your CRM faster

Results in the last 365 days (as of Jan 1, 2025):

- 1+ million impressions
- 100+ inbound investor inquiries
- 350+ investor calls booked

If you're a founder of a real estate investment firm raising capital for deals or private equity funds...

We can help you attract investors through LinkedIn.

Book a call, and our team will work with you to achieve your capital raise goals.

Arpit Sharma

You think LinkedIn is a professional network.

LinkedIn thinks it's TikTok with a salary requirement.

LinkedIn isn't here to help you network.

It's an advertising platform that lets you post for free.

One priority: keep people on the app.

Time on app = ad revenue.

Here's the deal:

You help LinkedIn make money → LinkedIn gives you reach.

How?

Keep people scrolling.

Content that keeps people on the platform → Algorithm rewards you.

Content that makes people swipe away in seconds → Algorithm buries you.

If you get likes and comments from your 1st-degree connections right after posting, the algorithm pushes it further.

Most syndicators post content that helps investors, not content that helps LinkedIn.

That's why their reach is dead.

You can't control the algorithm. But you control this:

1. Post helpful content with different visual styles
- Text posts. Carousels. Images. Native Videos

2. Consistency matters
- Post 5x per week minimum.

3. Be the first to reach out to investors
- If you don't reach out first, you'll lose them.

Bonus trick:

Pull your last 90 days of LinkedIn analytics.

Find your top 5 posts.

See what worked → Improve it → Replicate it.

That's your LinkedIn blueprint.

Founder @ GoRise Media - Helping Real Estate Investment Firms consistently book accredited investor calls via the Capital Magnet System in 90 days | 300+ Investor Calls Booked

You don't need another $500 LinkedIn course.

You need 60 posts and your analytics.

That's it.

Most people spend 3 months planning their content strategy.

Meanwhile, their competitor posted 50 times and already knows exactly what works.

Strategy without data = expensive guessing.

You can't strategize with 5 posts.

You don't know how LinkedIn works for YOUR profile yet.

You don't know what YOUR audience responds to.

You're just guessing based on what some guru said works.

And guessing costs you months of zero traction.

Here's what nobody tells you:

99% of LinkedIn creators never open their analytics.

They're sitting on a goldmine. Walking right past it. Complaining they're broke.

For some accounts, selfies get 5,000 views. 

Carousels designed by pros? 100 views.

For others, it's the complete opposite.

You won't know until you have the data.

But here's the problem:

You're planning. Your competitor is testing.

You're perfecting. They're learning.

You're thinking. They're booking calls.

Months 1-3: Post. Test. Connect. Repeat.

Month 4: Open analytics. See what won. Do more of that.

Revolutionary, I know.

Stop planning. Start posting.

Week 1-8: Post 5x per week

What to post:

- Deal insight
- Personal story
- Investor Education
- Market observation
- Question to your network

That's your whole strategy. For now.

Daily: Connect with 20-30 investors

Your content needs eyeballs. Preferably ones with checkbooks.

Week 9: Open your analytics

Profile → Analytics → Posts

Find your top 5 by views + engagement.

Look for patterns:

- What format killed? (Text? Carousel? Selfie?)
- What topic resonated?
- What hook stopped the scroll?

Week 10+: Do more of what worked

Your data just built your strategy.

For free.

Without a course.

Without a guru.

Just 60 posts and some attention.

Data first. Strategy second.

Your competitor already figured this out.

"LinkedIn is saturated. Too late to start."

I heard this from a syndicator last week.

Their empty pipeline made them feel defeated.

Here's the truth about LinkedIn for capital raising:

- 70% of syndicators post inconsistently or not at all

- The ones booking 15-20 investor calls monthly have been at it for less than 6 months

- You only need 280-320 qualified connections to build a real pipeline

- Most "competition" is posting motivational quotes, not investor-focused content

Let me say that again.

You're not starting from zero.

The playbook that works:

→ Optimize your profile to attract accredited investors 
→ Use Sales Navigator to find 200 investors weekly 
→ Post 3-5x per week with trust-building content 
→ DM investors daily with value, not pitches

The problem isn't LinkedIn saturation.

The problem is believing what everyone says about LinkedIn saturation.

The best investor pipelines are built on consistency and positioning.

And you've got plenty of runway to claim that space.

What's stopping you from posting this week?

taplio

The Battle

Robert Dodds

Arpit Sharma

Followers

Posts

Engagements

Likes

Performance ScoreRobert Dodds's LinkedIn Performance

Performance ScoreArpit Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Robert Dodds

Arpit Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Dodds's LinkedIn Performance

Performance ScoreArpit Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobert Dodds's LinkedIn Performance