I’m Head of Growth at Assurix, where I own go-to-market strategy and pipeline growth for a vertical B2B SaaS platform serving MSPs.

My focus is building predictable growth engines, turning marketing from a set of activities into a system that leadership can forecast, trust, and invest behind.

I specialise in:

- Go-to-market strategy and positioning in complex B2B markets
- Full-funnel design, from first touch through to pipeline and revenue
- Growth analytics, forecasting, and board-level reporting

Aligning marketing, sales, and product around shared commercial outcomes

Previously, I’ve led growth and performance across global agencies and in-house SaaS teams, managed £1m+ in annual ad spend, and rebuilt inbound funnels to materially increase pipeline contribution and conversion quality.

I’m most effective in businesses that care about evidence over vanity metrics, value long-term commercial thinking, and want growth to be something the whole leadership team can rely on - not just a marketing function.

Robert Dodds

The decisions that compound fastest are the ones that change who you learn from, what problems you’re close to, and how high the bar is.

I’ve seen a lot of MSPs do the hard work, then lose out because the market can’t tell who’s actually better.

Assurix is changing that, turning security and operational maturity into something that’s visible and provable, not just promised.

Looking forward to building.

Head of Growth at Assurix | Turning Marketing into Predictable B2B SaaS Revenue

Founder & CEO @ Assurix | Proof Not Promises

Your first 10 hires will hire the next 50.

Not on paper.
In behaviour.

They set the defaults:
What "good" looks like. What gets a pass. What gets fixed without drama.

Robert Dodds ran marketing at Netstar when I was there. He's seen what buyers say, what they do, and what they punish MSPs for.

He's now joined Assurix as Head of Growth.

That's the kind of early hire that sets the standard.

This isn't an announcement post.
It's a culture post.

Founders love saying "culture matters"…
then delegate hiring early because they're busy.

You can outsource the admin of hiring.
You can't outsource the consequences.

Who was your best early hire?
And what did everyone else start copying from them?

FITTR

I am IFBB Sheru classic & ICN Bikini athlete. I am a Fitness & Nutrition Consultant at FITTR and contest prep coach. I would be happy to be your accountability partner in your fitness journey. The key highlights of my support:
1. Available from 10 am IST to 10 pm IST from Monday to Friday and 11 am to 6 pm on Saturday, for any of your queries via call/ WhatsApp @ +91- 8095549805 (from different time zones also).

2. Contest preparation - As a bikini athlete myself in ICN and IFBB Sheru Classic, I will be able to guide you in your contest prep and also in your TC journey.
3. Workout Guidance
4. Specialized in fat loss, post-natal weight loss, weight management, bodybuilding, marathon running, and general well-being.
5. Guide you to avoid lifestyle disorders like Diabetes, PCOD, Thyroid, Uric Acid, sciatica/back pain, and Hypertension
6. Suggest various recipes within your calorie budget and you won’t get bored of them.
7. Guide you on posture correction.

The enrolment plan: My areas of expertise are to provide you with diet & workout plan as per your schedule, choice, and convenience so that you can follow an enjoyable and sustainable journey. This includes:

1. Analysing your goals and guiding you to reach the target
2. Customized diet plan as per your lifestyle, preference, and need
3. Customized workout plan as per your health, choice, and convenience
4. Form correction of the workouts and provide guidance in the perfect execution of exercises
5. Weekly update on your progress and analyze if you require any change in your diet and nutrition plan
6. Will provide you with the maintenance diet at the end of the transformation plan.

I would love to have a discussion with you about your lifestyle and target and likewise, you also will get to know me as a coach and my coaching methods as we are partners in this journey and you are never alone in this!

Let’s plan to take you toward your target. I look forward to having you onboard soon!

Fitness & Nutrition Consultant

Wipro Limited

Manager Presales -Digital Solutions Group, Consumer Goods & Life Sciences

Verint-Systems

- Presales requirement analysis of the deal and reviewing of the submitted sales orders for accuracy as per company guidelines.  
- Performing data analysis and managing data on sales orders that have been completed to ensure bookings requirement has been completed accurately.
- Completing financial Quotes for Presales Quote Desk and bill of material preparation for professional services, maintenance and product Licensing followed by updating appropriate order/customer information in SFDC/Oracle.
- End to end Communication and Supporting to the sales and services point of contact with quote creation. 
- Maintaining and refining data maintenance and integrity by offering presales support to sales reps and management leaderships.
- Presenting Weekly report to CXO’s and presenting product demo sessions with the sales and customer.
- Strong stakeholder management by working closely with Enterprise Product Owners, Functional Solution Architects and directly with stakeholders to architect technology solutions to meet client needs.

Presales Consultant

HCL Technologies

Being a part of Global Presales in Business Acquisition Group (Infrastructure Services Division) my responsibilities include:

- Managing the Outsourcing events and understanding of the RFP requirement in IT Infrastructure Service related deals. 
- Formulate Operational and Staffing models for outsourcing deals.
- Experienced in Outstanding demonstration of leadership and stakeholder management with Director-level or above leadership levels. 
- Experience working with cross-functional groups (e.g., sales, marketing, finance, operations) to execute multi-faceted project plans. 
- Support end-to-end sales cycle process with the alignment of delivery and Global Sales team. 
- Manage and contribute to the entire Bid Cycle, through the response preparation, operations solution proposals, presentations, customer interactions and visits. 
- Assessing and Understanding of the relevant Industry best practices and proposing to the Solutions while building the RFP proposal. 
- Worked in 21st century technologies, Autonomics and digital transformation in all the RFPs as part of solutions.
- Have experience in Go to Market Approach for customers. 
- End to End Cost and Profitability estimation for engagements in transition and transformation scopes in RFP.
- Closely work with different teams within the organization – Account, Delivery, Services/ Consulting and Sales to get a winning proposal.
- Provide innovative solutions (in IT infrastructure related areas like Service Desk, Data Centers, End user computing , Networks, Security and Cross functional services) to solve customer’s business pain points.

Bid Manager

Tata Consultancy Services

- Initiated an one time application for the ease of the customer demographics identification which saved time to run the backend process at client end
- Initiated re-engineering project and implemented one time application to save an annual cost of $29.5 Million
- Experienced in implementing process controls and devising test methods to assess the live production result 
- Experienced in validating new processes and conduct test at various stages of development 
- Experienced in Gap analysis and evaluating existing process to identify areas of improvement
- Managed to be the first point of contact for the project and effective client communication 
- Provided client a strategic guidance with regard to technology and IT infrastructures to define the scope and the requirement of the project

System Engineer

I am Nutrition & Fitness Consultant at FITTR. 
I am ICN and IFBB Sheru Classic Bikini Athlete and a certified INFS scholar specializing in Nutrition and Fitness science. The key highlights of my support:

1. Contest preparation - As a bikini athlete myself in ICN and IFBB Sheru Classic, I will be able to guide you in your contest prep and also in your TC journey.
2. Workout Guidance
3. Specialized in fat loss, post-natal weight loss, weight management, bodybuilding, marathon running, and general well-being.
4. Guide you to avoid lifestyle disorders like Diabetes, PCOD, Thyroid, Uric Acid, sciatica/back pain, and Hypertension
5. Suggest various recipes within your calorie budget and you won’t get bored of them.
6. Guide you on posture correction.

Enrollment Link - https://www.fittr.com/coaching/niti-chowdhury-805841

The enrolment plan: My areas of expertise are to provide you with diet (ideas about delicious recipes) & workout plan as per your schedule, choice, and convenience so that you can follow an enjoyable and sustainable journey. This includes:

1. Analysing your goals and guiding you to reach the target
2. Customized diet plan as per your lifestyle, preference, and need
3. Customized workout plan as per your health, choice, and convenience
4. Form correction of the workouts and provide guidance in the perfect execution of exercises
5. Weekly update (or as per your need) on your progress and analyze if you require any change in your diet and nutrition plan
6. Will provide you with the maintenance diet at the end of the transformation plan and you can follow this to maintain your physique/ weight. You are always welcome to reach out to me post the transformation as well.

You are most welcome to experience my fitness journey in my social media handles -

https://www.instagram.com/fittr_niti/
https://www.facebook.com/niti.chowdhury.1

I would love to interact with each one of you and provide you with the guidance you seek to the best of my knowledge! I would love to have a discussion with you about your lifestyle and target and likewise, you also will get to know me as a coach and my coaching methods as we are partners in this journey and you are never alone in this!

Let’s plan to take you toward your target. I look forward to having you onboard soon!

<Cheers and Love>
Your FITTR COACH, NITI
niti.chowdhury@fittr.com

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Robert Dodds

Niti Chowdhury

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The Battle

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Likes

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