I’m Head of Growth at Assurix, where I own go-to-market strategy and pipeline growth for a vertical B2B SaaS platform serving MSPs.

My focus is building predictable growth engines, turning marketing from a set of activities into a system that leadership can forecast, trust, and invest behind.

I specialise in:

- Go-to-market strategy and positioning in complex B2B markets
- Full-funnel design, from first touch through to pipeline and revenue
- Growth analytics, forecasting, and board-level reporting

Aligning marketing, sales, and product around shared commercial outcomes

Previously, I’ve led growth and performance across global agencies and in-house SaaS teams, managed £1m+ in annual ad spend, and rebuilt inbound funnels to materially increase pipeline contribution and conversion quality.

I’m most effective in businesses that care about evidence over vanity metrics, value long-term commercial thinking, and want growth to be something the whole leadership team can rely on - not just a marketing function.

Robert Dodds

The decisions that compound fastest are the ones that change who you learn from, what problems you’re close to, and how high the bar is.

I’ve seen a lot of MSPs do the hard work, then lose out because the market can’t tell who’s actually better.

Assurix is changing that, turning security and operational maturity into something that’s visible and provable, not just promised.

Looking forward to building.

Head of Growth at Assurix | Turning Marketing into Predictable B2B SaaS Revenue

Founder & CEO @ Assurix | Proof Not Promises

Your first 10 hires will hire the next 50.

Not on paper.
In behaviour.

They set the defaults:
What "good" looks like. What gets a pass. What gets fixed without drama.

Robert Dodds ran marketing at Netstar when I was there. He's seen what buyers say, what they do, and what they punish MSPs for.

He's now joined Assurix as Head of Growth.

That's the kind of early hire that sets the standard.

This isn't an announcement post.
It's a culture post.

Founders love saying "culture matters"…
then delegate hiring early because they're busy.

You can outsource the admin of hiring.
You can't outsource the consequences.

Who was your best early hire?
And what did everyone else start copying from them?

SHRI RAGAV HOMES

• Managed monthly forecast to ensure proper planning and 100% accuracy for departmental expenditure.
• Networked with potential investors to raise $1 million for a development project through private equity by creating, pitching project decks, and negotiating business proposals.
• Led robust operational cost analysis by conducting variance analysis comparing the actual and forecasted budgets resulting in a cost- saving of $100K.
• Formulated monthly performance tracking reports of investments with abstracts, and charts on tableau to present data to the management to help in decision making and completed system implementation $15K under budget via effective vendor negotiation and change management

Finance Manager- Financial Planning and Analysis 

iKrux Engineering 

As a Talent Engineer, I was responsible for sourcing screening and reporting of the potential candidates at the client firms for the respective roles.

Talent engineer- Intern

NatWest Group

As a Payments and operations analyst my responsibilities included processing the fixed target of payments from cut-off, as it is a requirement for customers and its service; providing crucial support to customers and colleagues in our contact centers; responding to and investigating queries, providing support on business processes, policies and procedures and understanding the customers and their business needs so that I could suggest improvements and increase efficiency, identifying barriers to performance and coordinating improvements to enhance the firm’s efficiency; keeping accurate records of day-to-day operations; logging incidents and identifying trends; reviewing manual or ineffective processes that could be automated or enhanced.

Payments operations analyst

Shri Ragav homes

Shri Ragav Homes is a Chennai-based online real estate company that has spent over a decade building residential flats, independent houses, and providing land listings to meet client housing needs. With a customer-centric approach, Shri Ragav Homes designs comfortable, needs-based projects including Housing Land targeted for end user buyers.

Financial Analyst- Real estate finance 

Actively seeking full time opportunities | Master of Science in Quantitative Finance Graduate, Northeastern University, D'Amore-McKim School of Business.

Driven finance professional with broad experience spanning global banking operations, real estate finance, strategic planning and analysis. As a recent graduate in Master of Science (M.S) student in Quantitative Finance (STEM) from Northeastern University, D'Amore-McKim School of Business, I am passionate about applying my analytical and data interpretation skills to solve complex financial problems and optimize investment decisions. I have completed relevant coursework in Investment Analysis, Corporate Finance, Data Analytics in Finance, Empirical Methods of Finance, Derivatives and Risk Analytics, and Fundamentals of Financial Mathematics and Markets.

Prior to pursuing my master's degree, I worked as a Finance Manager at SHRI RAGAV HOMES, a real estate development company, where I managed monthly forecasts, conducted operational cost analysis, networked with potential investors, and created performance tracking reports using Tableau. I successfully raised $1 million for a development project through private equity, and achieved a cost-saving of $100K by comparing the actual and forecasted budgets. I also have experience as a Payments and Operations Analyst at NatWest Group, a global banking firm, where I processed payments, provided customer and colleague support, and identified efficiency improvements. I am eager to leverage my financial skills and knowledge to contribute to the growth and success of a progressive organization.

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Robert Dodds

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The Battle

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