2.5 trillion+ PDFs globally and counting. 90%+ aren't accessible to the blind. Manual remediation costs $5-25 per page and takes 15-30 minutes each. The April 2026 ADA Title II deadline is coming, and the math doesn't work.

Current approaches are semi-automated tools that still require 65% manual work and months of training. Or outsourced services with six-figure quotes and multi-week turnarounds. Neither scales.

What we built: Accessibility on Demand™ (or AoD™) is an automated platform that delivers remediated PDFs. 100% automation. 97-99% compliance scores validated by third-party checkers. 25,000 pages in 26 minutes for $6,000 (against quotes of $250,000 and four days.)

We picked this problem deliberately. It's not another productivity widget. It's equal access to information—something that matters—and a process that's been done the same manual way for decades. The kind of problem where thinking differently about the solution creates something 10X better, faster, and cheaper.

Accessibility on Demand™ is the first product from Netra Labs. It won't be the last.

If you're an IT leader staring at a remediation backlog and a deadline, or a partner looking for a solution that actually works at scale, would love to connect. 

Robert James Booth

robert.booth@netralabs.ai

Robert James Booth

I help B2B founders install $1M/year sales systems | Creator of the Revenue Room™ | Trusted by 100+ growth-stage brands | Speaker & Revenue Strategist

Are you stuck in the referral trap?
Still waiting for “the right clients” to magically show up?

Worse... spinning your wheels trying to scale with content, ads, or funnels that feel like they’re built for someone else’s business?

If you’re nodding along — I’ve been there.
That’s exactly why I built the Revenue Room. 

👋 I’m Kara McMaster.

I help B2B founders replace founder-led sales with a clear, scalable system that brings in high-value clients — consistently.

But not by adding more noise.

We do it by getting laser-focused on what actually moves revenue — then installing simple systems to make it repeatable.

In the last year alone, we’ve helped founders:

🔥 Land their first $30,000 client without a single sales call
🔥 Go from “invisible” to fully booked in under 30 days
🔥 Add $20K MRR in 30 days — all from cold leads, no ads

No funnels. No guesswork. No fluff.
Just clarity, messaging, and momentum.

Here’s what you get when we work together:

We start with my Cold-First Formula to identify what converts before you spend a dime on ads.

Then we layer in the Paid Trust Curve, so clients say yes to small offers that stack into big wins.

Finally, we install the Whisper Sale — a low-friction system that turns warm leads into clients without pushy tactics or endless discovery calls.

You’ll walk away with:

✔️ A repeatable system to book and close high-value clients
✔️ Confidence in your offers, messaging, and next move
✔️ A clear path to $1M/year in less than 12 months — working less, not more

My offer to you?

We put in the work. Together.

I’ll get inside your business and map out the exact moves to get you unstuck, growing, and fully in control of your revenue.

But I don’t want you to book a call because of hype.
I want you to book one because you’re ready.

→Book a Strategy Call with me
This is where we build your $20K+ game plan from the ground up.
Book Here: https://bit.ly/4sKDVHb


Thanks for reading this far.
If you’re still here — it means you’re ready to scale on your terms.

Let’s talk.

❤️

Kara McMaster

You’re sending connection requests.
Following up.
“Just bumping this to the top of your inbox.”

And yet…

Your LinkedIn inbox is a graveyard of unread messages and pending connections.

Here’s the thing most people get wrong:
You’re not being ignored because your offer sucks.
You’re being ignored because you’re invisible.

After helping clients like Tammy go from zero calls to 3–4 sales calls a week (and $9,000 collected in 40 days), and watching Kendra rebuild her pipeline to a $100K retainer after years of failed outreach, one pattern is always clear:

It’s not your outbound.
It’s your ecosystem.

Everyone says they want more calls, more deals, and predictable revenue.

But every message they send feels like shouting into the void.

Why?

Because LinkedIn isn’t a numbers game.
Spray-and-pray doesn’t work anymore.
Posting for the algorithm doesn’t warm up buyers.
Not posting at all turns your profile into a digital ghost town.
And cold DMs don’t magically create trust.

You can’t sneak up on a decision-maker and expect them to be ready to buy when you’ve done nothing to warm them up.

Real buyers need context.
They need repetition.
They need to see you think before they hear you pitch.
That’s what content does.

When it’s working, your DMs change.

Instead of silence, you get messages like:

“Hey, I’ve been following your stuff—can we talk?”

Instead of chasing, you’re responding.

And if you’re thinking, “I’d already have that if I knew how to do it…”
Exactly.

Your outbound isn’t failing because you’re not sending enough messages.
It’s failing because your content isn’t doing the heavy lifting.

Your content should:
Name the problem your buyer already feels
Explain why what they’ve tried hasn’t worked
Show what’s possible—and why waiting is costly
Position you as the obvious next step

If you’re posting for likes instead of buyers—or not posting at all—you’re invisible.

And invisible people don’t get replies.

This was never about your DMs.

It’s about the trust you didn’t build before you sent them.

Tammy didn’t get more calls by sending more messages.

She repositioned her expertise and let her content do the warming.

Kendra didn’t land a $100K retainer by blasting cold pitches.
She rebuilt relevance and made her offer feel safe to say yes to.

So here’s the fix:
Stop posting for the algorithm.
Start posting for the buyer you want to talk to.
Show up consistently.
Your content is your handshake before the DM.
Leave authority breadcrumbs.
Share proof with context.
Make waiting feel expensive.

You don’t need more outbound.
You need content that makes your outbound inevitable.

PS — What’s the #1 reason you think your DMs are getting ignored?

Drop it below. I’ll tell you exactly what to fix.
Because no one replies to a stranger.
But everyone replies to the expert they already trust.

I build outbound systems powered by buying signals — founders just log in, handle DMs, and close deals. The only board meetings I take are on a snowboard. 🏔️🏂

An image of Kara McMaster standing on a beach about a post on the importance of creating content when using any kind of outbound strategy on LinkedIn. 

Your revenue looks great on paper.
But the second one key referral source goes quiet…
your stomach drops.

You call it “relationship-driven growth.”
What you actually have is concentration risk.
And it’s the silent killer of premium businesses.

Referrals feel safe — until they’re not.
Because when most of your pipeline flows through a handful of people, you’re always one missed intro away from a 30–50% revenue swing.

You can’t scale that.
You can’t plan around that.
You definitely can’t relax inside that.

After helping clients break out of referral-only businesses, the pattern is always the same:
High reputation.
Strong results.
Zero control.

You’re not running a system.
You’re running a high-wire act.

The net?
Someone else’s Rolodex.

And that shows up everywhere:
→ You hesitate to hire because next quarter feels fuzzy
 → You can’t unplug without checking Slack or email
 → You delay investments because revenue isn’t predictable
 → You stay “busy” instead of building something durable

This isn’t a growth problem.
It’s a risk problem.

The goal isn’t to kill referrals.
They’re a gift.
The goal is to stop depending on them.

Because a real business doesn’t hope demand shows up. 
It creates demand on purpose.

The shift looks like this:
→ You know exactly where your next conversations come from
 → Your pipeline moves whether you’re online or offline
 → Revenue becomes something you manage — not something you wait for
 → Time off doesn’t create anxiety

I’ve watched this play out again and again.
One client stopped waiting for her network to “remember” her and built a system that started conversations every single week — no more feast-or-famine months.

Another didn’t double revenue by asking for more intros.
She installed outbound she could control — without burning bridges or lowering standards.

Same reputation.
Same expertise.
Completely different level of safety.

Here’s the truth:
Referrals aren’t a strategy.
They’re a season.
And every month you delay building a controllable acquisition engine is another month you’re exposed.

Referrals are a gift.
Control is a business.

So ask yourself this honestly:
If your top 2–3 referral sources disappeared tomorrow…
What happens next?

If that question makes you uneasy, that’s your signal.
Stop calling it “seasonal.”
Call it what it is: unstable.
Then build the business you actually want to run — the one you control.

“I’ll invest in outbound after I close my next deal.”
That sentence feels responsible.
Practical.
Safe.

It’s also what’s keeping you stuck.

Because every month you wait, you’re not being conservative —
you’re quietly leaving $50K–$150K on the table.

You think you need more cash before you build a real pipeline.
But the reason the cash feels inconsistent is because your pipeline still runs on hope, not control.

If your business is built on referrals, reputation, and a handful of key relationships, this will sound familiar:
Every new deal depends on someone else’s timing.
An intro.
A renewal.
A moment when someone remembers to send business your way.

So you wait.
You tell yourself you’ll invest once the next deal lands.
But while you’re waiting, the market is moving without you.

The mistake most high-revenue coaches make is assuming referral logic works everywhere.

It doesn’t.
Referrals come pre-sold.
Cold audiences don’t.
Cold leads need the right targeting.
The right message.
The right positioning before the conversation ever happens.

When you use referral-style messaging on people who don’t know you yet, nothing moves.

And every month you delay fixing that, you lose momentum, revenue, and leverage.

What you actually want isn’t “more leads.”
You want a pipeline you can turn on — not one you wait for.
You want to add $50K–$150K per month without doubling your hours.
You want demand you control.
You want to stop timing your growth around someone else’s calendar.

Here’s the truth:
Waiting feels safe.
But it’s expensive.

Every month you wait to invest in outbound is another month you’re exposed.
You’re not playing it safe.
You’re paying in missed opportunity.

I’ve seen this shift firsthand.
One client didn’t double her revenue by waiting for the next referral to hit.
She built a system that created conversations with the right people, every single week — regardless of who was “thinking of her.”
Same standards.
Same reputation.

Completely different level of control.

So ask yourself this honestly:
Are you actually waiting for the right time…
or are you waiting for permission?

Because the market isn’t paused.
Budgets are being set.
Decisions are being made.
And every month you wait is a month someone else takes the spot you wanted.

You don’t need another referral.
You need a pipeline you control.

If you’re still telling yourself “one more deal, then I’ll invest,”
that’s your signal.

Stop waiting for the market to move.
Be the one who moves first.

That’s how leverage is built.

A photo of Kara McMaster in a blue dress in front of stained glass explaining how coaches who wait for another deal to close before they invest into an outbound marketing campaign is the reason why they're consistenly being held back from their goals and revenue goals. 

Have you ever done the math to truly understand just how much money you're leaving on the table, by not having a predictable way in which to generate sales calls outside of your network?

This how outbound can stop feeling spamy and start feeling like controlled demand.

Outbound can be done in a reputation safe way!

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Robert James Booth

Kara McMaster

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The Battle

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Engagements

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