Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Elysee Consulting, LLC

Elysee Consulting LLC is focused on cultivating inclusion through engagement.

Named for one of our founder/CEO’s late mother’s side hustles, Elysee Consulting aims to help leaders and brands meet 21st century mandates head on. Our work sits at the intersection of communications, culture and community.

Founder/CEO

Harvard Business Review

As a member of the Harvard Business Review (HBR) research community, I will provide insight to shape the content HBR develops and enrich the publication's understanding of perspectives on ideas from those in the world of management and leadership.

Advisory Council Member

Impact Communications Institute

The Impact Communications Institute is a non-profit organization created to legitimize, govern, educate and scale the practice of Impact Communications: a discipline of communications that influences positive social and environmental impact.

Board Member

Marble Collective

A women-forward super community that reimagines professional storytelling and connectivity. Discover and follow trailblazers, visionaries, and remarkable leaders for inspiration & insight. Come curious. Leave inspired.

Join us: https://marblecollective.com/

Founding Member

ForbesBLK

The mission of ForbesBLK is to champion a global community of Black entrepreneurs, professionals, leaders and creators that are driving systematic change in business, culture and society. This community of exceptional leaders of color are breaking down barriers, creating more equitable economies and driving a new culture of connection, collaboration and change.

Member

Mixing Board is a community of communications and brand leaders that share knowledge with each other and with organizations that can benefit from their expertise, experience and mentorship.

Mixing Board Community Member

Chief

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

NY Chapter Member

Kindred

Real Chemistry

Practice Leader, DEI/Health Equity Client Engagement

Managing Director | Executive Vice President 

Edelman

Serve as senior brand strategist for leading pharmaceutical company, team lead and mentor.

Senior Vice President

I help executives drive engagement & transformation thru inclusive comms | Advisor | Strategist | Speaker | pocstock Top 50 of the Future of Black America 2024 | MM&M Woman to Watch 2021

Abenaa (Abby) Hayes helps leaders and brands who want to meet 21st century societal and business mandates head on. The founder and CEO of Elysee Consulting, LLC, she is a seasoned communications and brand marketing executive with expertise in healthcare, corporate reputation, inclusion and social impact. For over 20 years, Abenaa has helped US and global companies reach stakeholders, influencers and communities through transformative narratives, dynamic storytelling and meaningful engagement.

She’s currently the Founder and CEO of Elysee Consulting, a communications and marketing consultancy, named after one of her late mother's side hustles. Her current work includes crystallizing inclusive strategies geared towards elevating employer brands; crafting purpose and inclusion-focused narratives to drive brand storytelling; creating bespoke playbooks to guide communications in response to today’s social issues and advising on culturally relevant engagement and communications activations.

Abenaa is also a visionary and builder. Prior to launching Elysee Consulting, she founded the Inclusion and Health Equity practice at Real Chemistry (RC), a global health innovation company. 
At RC, she architected impactful storytelling and brand engagement campaigns on behalf of leading pharmaceutical and biotech clients, including Johnson & Johnson, Pfizer, Horizon Therapeutics, Genentech, Takeda and more.

Abenaa was also a senior executive at Edelman, serving as a senior lead and brand strategist for AstraZeneca and Shire (now part of Takeda). She’s also held leadership roles at Weber Shandwick, MSL and Burson.

Recognized as one of the Top 50 of the Future of Black America by pocstock (2024), as well as a “Woman to Watch” by Medical, Marketing and Media (2021), Abenaa has been a featured speaker and panelist at forums such as the Female Quotient's Power of the Pack (2024); Chief X (2022); SXSW (2021); ADCOLOR (2021); and publications including Axios, Essence, Adweek and Entrepreneur magazine. She’s a board member of the Impact Communications Institute, as well as a member of CHIEF, Mixing Board and ForbesBLK. 

Abenaa holds an MA in broadcast journalism from the Annenberg School at USC and an honors BA in cultural studies from McGill University in Montreal.

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Roberto Munoz

Abenaa (Abby) Hayes (she/her/hers)

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