Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Siliconverse

Building the Future of Work, to solve unemployment while helping businesses grow.

Co-Founder

Building an accelerator for Africa tech talents. We're on the mission to solve unemployment, while helping businesses grow.
Advocating for SDG 8 (Decent Work and Economic Growth)

Product Lead

Airos Synergy

Site Engineer

Airos Synergy is a 100% Indigenous Nigerian Construction Company That Specializes in EPCM, Engineering Design, Project Management, Turn Key Projects.

Civil Engineering Trainee

Store Manager

StarFeeds

We're in the business of building businesses.
StarFeeds is here to help you build your business idea into an MVP that your customers can start using.

Profit From Coaching

Helping Coaches take their businesses to the next level through actionable recommendations.

Appointment Setter

AVRAME LLC

Providing Sustainable urban development to help make cities and human settlements inclusive, safe, resilient and sustainable.
Advocating for SDG 11(Sustainable Cities and Communities)

Partner

LogRocket

Helping craft a leading publication on Software development

Content Advisory Board Member

VPNursing

VP Nursing will help you  leverage your unique Nursing skills to drive positive change in the healthcare sector.

You will be able to monetize your knowledge and generate significant income as a nurse working from anywhere in the world.

Sartre Jean-Gilles Fitness

SJGfitness is a Canadian based fitness and well-being company that's helping professionals improve their daily productivity through behavioral change, fitness and well balanced dieting.

Bincom Dev Center 

-Managing a crossfunctional team in the development of an edutech mobile app, for professionals and students.

-Conducted market research to identify the opportunities around the product, resulting in the development of the mobile app.

- Created the epic user story and acceptance criteria for the smooth development of the app.

- Monitored product performance and making data-driven decisions to improve user testing engagement.

- Develop product marketing strategies for onboarding early users.

Product Manager

- Managing a cross-functional team consisting of a Backend developer, mobile developers, Product designer, UI/UX designer and a sales expert to build an Edutech solution for professionals and students.

- Develope and manage project plans, defining scope, timelines, resource allocation, and budget management.

- Conduct internal and external project team meetings to ensure stakeholder engagement and alignment.

- Track project progress and provid regular status updates to stakeholders, ensuring transparency and effective communication.

- Managed change requests and maintained project scope, ensuring project deliverables are on track.

- Protect the project team from external interruptions and distractions, enabling focused work on deliverables.

- Utilise Trello board and Google Sheet to facilitate the transition of project plans from development to delivery.

- Implement effective risk management strategies and communicating them proactively to ensure smooth project execution.

- Organize and distribute tasks to team members to optimize project delivery and ensure efficient collaboration.

- Maintaine regular project status updates and progress reports on the Slack channel, promoting team awareness.


- Create and maintain comprehensive project documentation for future reference and knowledge sharing, demonstrating meticulous attention to detail.

- Implemente effective project management methodologies, resulting in a 25% reduction in project delivery time.

Project Manager 

Bitmama

Bitmama is one of Africa's fastest growing blockchain  and crypto exchange, driving  financial inclusion and cross border remittance through its sub product; Changera.

Campus Ambassador

Google Certified Project Manager|| Agile and Software Product Manager|| Helping Professionals improve their productivity via wellbeing @SJGFitness.

As a forward thinking project manager, I thrive on delivering results in the dynamic world of Agile Management. With a strong foundation honed at the prestigious University of Alberta, where I earned my certification in Software Product Management, I manage product oriented teams, with a singular philosophy: "The right product,built right and managed right."

My approach to every project is guided by three pillars of project success: Time, quality, and budget. I'm not just here to follow trends; I'm here to lead innovation.

My track record speaks for itself. I've successfully led cross-functional teams and collaborated closely with stakeholders, ensuring that projects are not only completed on time and within budget but also meet quality expectations.

Proficient in both Agile and Waterfall methodologies, I bring a wealth of experience in project/product management, time management, risk management, quality control, market analysis,problem solving and data-driven decision-making. 

My communication skills are second to none, allowing me to articulate complex ideas in a clear and concise manner.

I'm not just seeking opportunities; I'm looking for groundbreaking businesses, where innovation is the driving force. Whether it's a startup ready to disrupt the industry or an established player aiming to stay ahead, I'm open to contributing my expertise.

Let's connect and explore how my experience, leadership, and passion for innovation can elevate your next project.

Together, we can build the next big thing.

taplio

The Battle

Roberto Munoz

AMAECHI CHINONSO.

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