Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Edelman

Led brand strategy and communications across the U.S., U.S. Hispanic, and Latin America, helping brands shape perception, build trust, and stay culturally relevant. Specialized in earned media, influencer marketing, crisis management, and executive positioning, delivering high-impact, multi-channel campaigns. Partnered with C-suite leaders and senior stakeholders to drive reputation management, audience engagement, and business growth. Deep expertise in Food & Beverage, Technology, Education, Retail, and Energy, with a strong focus on storytelling, media relations, and brand transformation.

Vice President, Brand Practice

Mercadi Consulting

Provided marketing consulting services with a focus on marketing strategy, brand management, marketing communications, social media, demand generation, and direct-to-consumer (DTC) marketing. Led strategic initiatives for clients in cruises, small kitchen appliances, consumer packaged goods (CPG), retail, and education, driving brand growth and market expansion.

Vice President, Marketing

World Fuel Services

Led corporate marketing, brand portfolio strategy, digital marketing strategy, PR, investor communications, trade shows, B2B global events strategy, and M&A communications, ensuring alignment with C-suite strategic goals. Managed crisis communications and media relations. Led team of specialists, including digital marketers, content writers, graphic designer, presentation specialist and event managers.

Global Director, Marketing & Communications

Spectrum Brands, Inc

Senior Marketing Executive overseeing Brand, Digital, Market Research, and Creative Services teams for a portfolio of small kitchen appliance brands, including George Foreman and Black & Decker. Led a 23-person team, including six direct reports, managing brand strategy, digital marketing, consumer insights, creative development, and go-to-market execution.

Senior Director of Marketing USA and Canada

Shell

Senior regional position, reporting to Global head of Brand in Singapore.  Led Marketing in Latin America over +6K Shell gas stations, including all Fuels brands and Convenience Stores, Retail Visual Identity and Market Research. Total team of 19 reports. +$18B in Sales, $16M Marketing budget. Expatriated in Brazil for three years, Dominican Republic for six months.

Brand & Communications Head Latin America (Retail)

Colgate-Palmolive

Product Manager, U.S. Toothbrush New Products +$40M in Sales, +$9M budget, managed one Associate Product Manager

Brand Manager - USA

Mondelēz International

Nabisco Biscuit Company, Associate Brand Manager on Chips Ahoy!  2nd largest cookie brand in the US. In 1996, did Summer internship and was offered full time job

Assistant Brand Manager - USA

Procter & Gamble

Financial Analyst of brands. Global finance experience

Department Manager Financial Analysis

🌟Strategic Marketing Leader: 15+ Years, Fortune 100 Impact 🌟

Driving B2B/B2C campaigns across global markets, I partner with C-suite executives to launch and transform brands. Multilingual, multicultural leader with proven success in Technology, Retail, Health, Energy, Food, and Consumer Packaged Goods (CPG) sectors. My career spans both in-house and agency settings, providing a well-rounded perspective on marketing strategies.

Expertise: Full-cycle marketing strategy, brand development, brand and corporate communications, and high-performance team leadership.

Ready to accelerate your marketing vision.


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Roberto Munoz

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