Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

United States Olympic & Paralympic Committee

Creative Director

DEFINITION 6

Spearheading client projects and campaigns from conception to completion across all media platforms. Turning ideas into  award-winning creative content, while overseeing every touchpoint along the way to ensure client satisfaction and retention.   
•	Developing, writing, producing long and short-form content for top-tier television networks, streaming services, Fortune 500 companies, and startups to well-established businesses. Achieving a 90% clientele retention rate.
•	Managing client relations from pitching through posting to ensure project/business goals are achieved. Optimizing insights and implementing strategies has aided clients in garnering 90+ million streaming subscribers, 8+ billion revenue dollars,  and 50+ million social/digital acts of engagement. Clients include: HBO, Warner Bros, NBC Universal, American Heart Association, Discovery, Disney, Paramount, Blackstone, WE tv, Food Network, Nickelodeon, Saia.
•	Heading the project management and oversight of all internal and external team members, including creative directors, producers, copywriters, editors, graphic designers, animators, marketers, talent and influencers. 
•	Building, allocating and managing wide-ranging project-based budgets. Through strategic planning and forward-thinking, my budgets came in on or under budget 100% of the time.

Creative Director/Writer/Producer

Conceptualized, created and delivered over-achieving video, photo, graphic designed and animated content for social and digital media platforms (Instagram, Facebook, TikTok, Twitter, YouTube, SnapChat, LinkedIn, and additional targeted sites). 
•	Achieved the unprecedented honor to be WE tv’s Agency of Record for 6+ years, exceeding this client’s expectations for the 150,000+ pieces of content I developed, executed, and delivered.  
•	Created 2,500+ pieces of original social/digital content per month and crafted all post-copy; increasing fan growth and followers by 5+ million and garnering 9+ million TikTok views immediately following the network launch. 

•	Strategized daily to align the art I made with the analytics (views, impressions, trends, comments, shares, interactions) gathered.  Led growth for company-wide social platforms, achieving 185% increase in engagement.

Head Social Content Creator/Director

freeform creative

Collaborated with clients across the arts, entertainment, media and business solutions enterprises to create multimedia short and long-form content and strategic marketing plans.
•	Selected and supervised teams of creatives, including writers, producers, editors, creative directors, copywriters, and graphic designers, successfully leading them through the necessary production processes for contracted projects. 
•	Increased innovational and engaging content and campaign strategies for show and product launches. VH1’s Love & Hip Hop continually held the #1 cable/top-ratings position and trended in the top spot for 45 weeks. 
•	Led all processes, procedures, and protocols to attain and retain client partnerships. Clients included: MTV/Paramount Networks, iHeartMedia, NBC Universal, AMC Networks, 220th Street Productions, Venture Film Works

Writer/Director/Producer/Marketer

Headed all creative development and marketing executions for short-form promotional video content, editorial and design across all media platforms (television/social/digital/mobile/out-of-home), driving profitable results and increasing brand affinity. Accomplished increased audience retention and digital engagement; linear ratings achieved highest point in 6+ years, a gain of 48% from the previous year, social media interaction and engagement garnered triple-digit growth up 190%.
•	Managed, mentored, and led a 20 member team, improving overall productivity, performance and attaining 100% staff retention. 
•	Directed A-List talent, including Aretha Franklin, Nick Cannon, Nicole Richie, Michael Strahan and Pearl Jam on live-action video and photo shoots, while overseeing all aspects of set production and post-production. 
•	Established, allocated, and effectively responsible for multi-million dollar departmental budgets and resourcing.
•	Implemented and improved processes and strategies for multimedia data collection, analytics and analysis, applying insights to drive content performance, optimization, and ROI; directly resulting in an historical 39% increase in social/digital reach and growth, a 148% jump in mobile viewership and an unprecedented 15+ million views for the launch of the series Dating Naked.

VH1 Senior Director of Video Creative, Branding & Strategy

Paramount Pictures

Executed all aspects (writing, directing, producing) of on-air and off-air promos, including branded and co-branded content, affiliate, consumer, and integrated marketing videos for television, out-of-home, social, digital, mobile, and radio spots.   
•	Served as lead creator and executor for the channel president and his senior executive team with respect to corporate presentations such as Advertising Upfronts, Sundance, and TCA. 
•	Chaired all hiring, terminations, and professional development of departmental employees.

Supervising Producer/Director of Video Creative & Branding

MTV UK, Northern & Eastern Europe

Wrote and produced A/V promos for a plethora of genres, including scripted programming, reality, comedy, documentaries, special events, tutorials, and all marketing departments.
•	Devised award-winning brand campaigns for the promotion of televised tentpole events. VH1 Divas had a ratings high with 5+ million viewers, ranking it as the #1 cable show. 
•	Strengthened relationships with external vendors, internal departments and stakeholders on creative and strategic collaborations, ensuring project goals were always met and everyone’s voices were heard.

MTV Networks Writer/Producer of On-Air Promotional Content

PROFESSIONAL SUMMARY:
Award-winning agency, network, and brand multimedia creative director, designer, writer, producer and strategist. 15+ years of experience and expertise developing and delivering breakthrough custom content (audio & video/graphic design/animation/print) and creative marketing campaigns across all media platforms (television/social/digital/experiential/mobile/out-of-home). A strong mentor, manager and leader, I align art and analytics to create best-in-class strategies, brand positioning, and 360 advertising campaigns that drive results, revenue, and exceed expectations. From brainstorms to boardrooms, I’m equally confident working solo to successfully execute projects from concept through completion as I am collaborating with and/or leading teams.

AREAS OF EXPERIENCE/EXPERTISE:
- Creative Development,  Execution & Delivery
- Multimedia Content Creation
- Account/Client/Vendor/Talent Management
- Social/Digital/Linear Media Strategy & Optimization
- Marketing/Brand Building
- Video, Design, Print, Radio Production/Post-Production
- Project Management & Oversight
- Copy/Script Writing
- Directing Live-Action Shoots & A-List Talent
- Team Mentoring, Managing & Leadership
- Storytelling
- Video Editing



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