Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Freelance

Strategy and Brand Marketing, Creative Production, and Program/Account Management.

• Addressing new market and innovation opportunities, storytelling and media/experience creation.
• Fortune 500, Startups, Agencies, Creators.  Working with Founders, C-Suite, and their teams.

Consultant and Fractional Exec - Strategy and Production

Trier and Company

Integrated marketing and communications partnering with CEOs and CMOs in F1000 technology and multi-stage startups. Companies include NTT Global Innovation Center and GaN Systems (acquired by Infineon).

• Leads all work with C-suite articulating strategy and narratives reflecting competitive position, customers, and purpose – along with the impact of technology, culture, and social trends.
• Marketer-Writer-Producer in video, editorial, digital.
• Exec thought leadership programs, ghostwriter, presentation and media  development.
• Brand, innovation, and integrated campaigns.
• Domains: AI, digital transformation, semiconductors, sustainability, EVs, data centers, Industry 4.0, future of work, innovation centers.

SVP Strategy and Creative Production

(e.g.) ventures

Companies: Apple, Starbucks, AWS, Adobe, Google I/O, eMeter (Siemens), Mirra (Seagate), PlantPrefab (Amazon/Obvious Ventures), Skoll Foundation. 

Strategy agency and creative studio working with F500 companies and startups.
• Creatively address new market opportunities and harness emerging technologies with an eye for story, culture, and innovation.  
• Work product spans marketing/creative strategy – to – the production of content and media across  - video, audio, experiential/events, digital, interactive, print, retail, outbound.

Engagements have included:
• Positioning, strategy, and narrative frameworks that are also translated into outbound communications.
• Design and creative/technical execution for major consumer brand's new in-store experience. Piloted at physical retail locations with record-breaking results for engagement and partner opportunity.
• Creator partnerships and media creation for technology platform launch.
• Event/experiential production for multiple F500 brands’ 10k+ attendee sales-developer-customer events – working with executives and crew.

Brand Marketer and Creative/Experiential Producer

Vox Media, LLC.

Working with Executive Director of Events and overall Vox Editorial Team on Code2020, a leading technology executive gathering founded and hosted by noted journalist Kara Swisher.

• Researched and recommended new executive voices and experiences from the worlds of emerging technology, scientific research, wellness, and media.

Producer 

Ora Organic

Plant-based nutrition company replacing synthetic supplements with the cleanest ingredients from organic and sustainable sources.

Advisor to CEO/Founder

Apple

On two separate occasions, asked by Apple SVP to step into positions of Apple marketing and product executives on leave - with each engagement lasting several months.
• Ensured operational continuity with teams and success in product launches and marketing programs.

Sr Manager Marketing Communications and Director Creative Software (interim)

Geocast

Video content platform and programming service backed by Kleiner Perkins (Series A) and several US TV and satellite networks (Series B). 
• One of first non-engineering hires.
• Developed business plan and prepped team for Series B roadshow.
• Led programming strategy and customer/product research during the transformation of a technical concept and IP into a consumer-facing entertainment and information service.

Director of Brand and Content Strategy 

E Gebhardt Associates

Companies: Apple, Microsoft, Time Warner, Netscape/AOL, Peter Gabriel/WOMAD Tour, 25th Anniversary of Woodstock. Tech-Media startups including TiVo and WebTV.
• Media and experiential strategy and production. 
• Produced early consumer-facing digital experiences, as well as bespoke hybrid live-virtual entertainment events.

Marketer and Creative Producer

Business/Account Lead, Creative Services
• Brought balance, bridge-building, and new leadership perspectives to Apple’s internal creative agency in a time of great organizational change across the company. 
• Enabled the team to maintain creative excellence and brand integrity. 
• Peer to ECDs.

Head of Marketing, Music (hybrid GM-Marketing role) 
• Defined, built, and grew company’s first music initiative. 
• Evangelized and led cross-functional team across  business, technology,  marketing, creative, channel, and external partners.  
• 100x ROI and market leadership established in one year.

Marketing Manager, Digital Media 
• Led marketing communications and market development in digital media. 
• Co-authored business/operational and marketing plan. 
• Architected integrated campaign inside and outside US. 
• Produced $1.25M event tour, retail campaign assets, video.

Marketing and Creative Production Positions

As a Brand Marketer and Creative/Content/Experiential Producer - I span the worlds of strategy and tactics both as an individual contributor and curator/leader of cross-functional teams. 

I investigate emerging trends, technologies, and market opportunities -> Craft strategic plans, company blueprints, and creative springboards -> Translate and produce that work into unique content, experiences, and campaigns. 

I’m known for the ability to parachute into new environments where challenges and opportunities are still emergent – and help organizations and teams move from the blank page question of ‘what are we even doing’ to the actualization of ‘this is exactly where we should be.’

I WORK WITH: F500, multi-stage startups, founders,  agencies, and creators/artists.

COMPANIES: Apple, Starbucks, NTT Global Innovation Institute, Amazon, Adobe, Google, VMware, HP, Microsoft, Skoll Foundation, the founders and C-Suite of more than 2 dozen startups (seed to acquisition), Peter Gabriel.

DOMAINS AND MARKETS: Consumer and Enterprise Technology • Media & Entertainment • Consumer Products • Sustainability and Climate • Health, Fitness, and Wellness • Future of Work • Startups and Venture Capital

BRAND MARKETING & STRATEGY
Help organizations define their strategic North Star, purpose, and position. Link formerly disconnected ideas, blind spots, strengths, cultural and technology opportunities to create a unified plan for today and the near future.
• Brand Narrative & Messaging Architectures
• Positioning: Mission, Vision, Purpose
• Customer, Cultural, and Competitive Analysis & Insights
• Creative Springboards & Briefs
• Integrated Campaigns 
• Workshop Design & Facilitation

CREATIVE PROGRAM MANAGEMENT &  PRODUCTION
Harness the power of storytelling as a powerful lens for understanding, building empathy, and engaging the world. Translate strategy into experiences, content, and programs across all media both digital and physical. 
• Original Concept Development 
• Media/Content Production - Video, Podcasts, Editorial, Digital, Experiential 
• Executive Ghostwriting 
• Marketing, Creative, and Technical Team Curation and Leadership
• Content and Speaker Curation
• Event/Experiential Production and Program Management

WORKING WITH FOUNDERS AND C-SUITE
• Executive Thought Leadership
• Speeches, Presentations, and Pitches
• Workshop Design and Facilitation
• Town Halls
• Board Communications
• Investor Collaboration

SEE MORE: www.egebhardt.com

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