Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Chief of staff and strategic adviser to Fannie Mae's first CMO, building a newly established enterprise marketing division from the ground up. Unified multiple marketing segment and channel/creative teams, established processes and systems to optimize performance, and developed a culture of empowering engagement. Oversee team of 11 with responsibilities across budget, procurement, workplace strategy, risk management, governance, GenAI and technology policies, process improvement, talent development, DEI, performance management, and team engagement & communications.

Chief of Staff to the CMO

Partnered with newly appointed SVP to develop vision, structure, and business model for Single-Family Strategy, Insights & Marketing function, including budget planning, staff management, procurement, team communications and engagement, laying the foundation for the creation of the enterprise Marketing & Communications division.

Chief of Staff, Single-Family Strategy, Insights & Marketing Team

TIAA

Led digital marketing strategy development for individual financial services division.

Senior Director, Marketing Strategy

Capital One

Directed acquisition brand strategy for launch of national digital bank for small business.  Led development of brand story, visual identity and guidelines for Spark Business, Capital One’s divisional sub-brand for small businesses.

Led strategy and execution for award-winning “customer love” campaign, including direct marketing, website development, mass media, PR, social media and events.  Campaign recognized as Ad Week’s Ad of the Day and Fast Company’s Top 5 Ads of the Week in August 2015, and garnered CEO’s Circle of Excellence award.

Directed brand strategy and marketing execution for retail small business banking, including deposits, lending, digital platforms and sales & servicing support.  Spearheaded organizational design and process improvement efforts across marketing, brand, creative development and operations.          

Developed positioning strategies for Capital One Home Loans.  Led direct marketing for home equity and distributed lines of business.  Managed team leading direct, online and mass marketing for direct and CRA (Community Reinvestment Act) lines of business.

Brand Strategy Consultant

Directed brand strategy team of 10 for national direct banking business.  Launched $30 million multi-city integrated campaign for online savings account, created positioning and initial brand strategy for launch of groundbreaking hybrid branch/online test market, and led all online and offline direct response marketing campaigns.

Directed initial phases of brand conversion of Chevy Chase Bank to Capital One Bank upon Capital One's acquisition of  Chevy  Chase, including  brand strategy, marketing planning, signage and collateral changes, and customer communications.

Initiated and co-led establishment of Brand department People Imperative.  Scope included refining and improving performance management processes, training and development, and promoting morale.

Director of Brand Strategy

Directed brand strategy team for Capital One's $141 million point-of-sale finance division.  Created positioning and value proposition for flagship healthcare finance product, and led team of 4 across direct marketing, partnerships and trade shows.

Directed brand strategy for national direct banking business.  Led online, direct marketing, print advertising and customer management for $100 million-deposit business.  Created positioning and new creative identity and logo.  Collaborated on quality assurance program recognized by CEO's Circle of Excellence award.

Delivered brand strategy for integrated direct and in-branch home lending product, and collaborated on positioning and other brand strategy work for Capital One Auto Finance division

Sr. Brand Manager

Led cross-functional teams to source operations and IT provider for proof-of-concept lending test.
Analyzed industry, created RFP and evaluation framework, led site visits and drove contract negotiations.  Exceeded project timelines by 1 month with costs under forecast.

Created and led Customer Immersion program to provide associates with opportunity to interact directly with customers through brown bag sessions, handling customer calls and other activities.

Managed marketing campaigns targeting current Capital One cardholders, including auto finance, credit reporting, credit card registration, roadside assistance and travel/shopping clubs.

Sr. Product Manager

Scott & Stringfellow

Operations Analyst

National Postal Forum

Event Coordinator

Future-focused business strategist and consensus-building executive with 20 years of experience at Fannie Mae and Capital One. Unique blend of strategic and execution skills, with a passion for talent, culture, and DEI. Adept at navigating uncertainty in complex organizations with authenticity, positivity, and clear perspective. Expertise in planning and implementing policies and systems that streamline operational workflow, advance governance, and accelerate technology innovation.

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Roberto Munoz

Heather Leonard

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