Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Jerilan Greene

Founder

Staffbase

Go-to-market strategy and scaling the leading SaaS workforce communications platform (for the field employee to the corner office).  A leader in the 2023 Gartner® Magic Quadrant™.  Unicorn backed by General Atlantic on Series E.

Independent Board Director 

MAHA Global

Go-to-market strategy and scaling early stage, evolutionary AI SaaS and services company serving the C-Suite with reputational risk intelligence (real-time, predictive, multi-stakeholder, competitive views)

Independent Board Director

Weber Shandwick

C-Suite Advisor, Business & Society Futures

Yum! Brands

Concluding 11 years of leading and learning at Yum! Brands

Senior Advisor

From 2011 to 2022, I led award-winning teams at Yum! Brands, and for six years as SVP, Chief Communications and Public Affairs Officer and Yum! Foundation Chairman and CEO, guiding the strategy, governance and integration of the company’s global communications, crisis communications, sustainability and government affairs functions. 

In addition to modernizing and integrating our approaches at pivotal moments, I led the framing and collaboration on our corporate strategy (the Recipe for Growth) to build iconic brands focused on increasing revenue, profitability and earnings per share.  

Our integrated communications and public affairs team navigated the company through the 2016 China spinoff, shareholder activist and regulatory pressures and helped it take bold steps to strengthen our culture and be socially and environmentally relevant to the next generation (the Recipe for Good).  A member of the enterprise risk executive committee, I catalyzed and led Yum!'s COVID-19 cross-functional responses and communications teams, minimizing business disruption and facilitating a rapid pivot of 100+ markets to contactless restaurant delivery and carryout, resulting in record $17B sales.  Throughout my tenure, I collaborated across YUM to develop and strengthen our US and international crisis protocols for business and risk, including food safety, operations, cybersecurity, sensitive issues, activism, and litigation.

As chair of our Corporate Citizenship Council, I architected the shift in our corporate purpose and the global Unlocking Opportunity initiative serving all stakeholders including frontline restaurants, communities and franchisees, and accelerated our progress and strategic planning foundation, adoption and governance progress in environmental sustainability.     

My personal highlights were helping our CEO, COO, and C-Suite achieve their goals, mentoring many and building up and coaching incredibly talented corporate affairs and brand communication leaders.

Senior Vice President, Chief Communications and Public Affairs Officer

Chairman & CEO, Yum! Brands Foundation

Chief Communications Officer

Vice President, Corporate Communications/Public Affairs

Edelman Public Relations

Corporate Brand, M&A, and P&L Leadership for Boutique Change Consultancy

Executive Vice President

Burson-Marsteller

Director, Corporate Practice

Deloitte Consulting

Manager

Incyte Genomics

Public Relations Manager

Watson Wyatt

Consultant

For 25+ years, I have improvised a career as an executive cultivating strategy, leadership and influence. Inside and outside the Fortune 500. From start-up to stalwart. As consultant and corporate executive. For and among leaders. The common thread in the results I have delivered with teams and for C-Suites and boards was bringing clarity to complexity, risk, and change, especially in unprecedented situations, and creating a path for growth, trust, and results with many stakeholders.
 
From 2011-2022, I led cross-functional teams at Yum! Brands, and for six years as SVP, Chief Communications & Public Affairs Officer and Yum! Foundation Chairman & CEO, guiding the strategy and integration of the global communications, crisis, sustainability, social impact, and government affairs functions.  Previously, for 15 years, I counseled clients at Edelman, Burson, Deloitte, and Towers Watson; across public, private, M&A, human capital and reputation issues in the consumer, pharmaceuticals, biotech, technology, telecommunications, energy and financial sectors.

Today as the world gets more complex, I am passionate about helping emerging and established brands, C-Suites, boards of directors, and growth companies navigate the rising expectations of leadership in a changing world.

Combining the power of brand clarity, strategy, and integrated communications, I gladly help CXOs and companies:
🔸️ Clarify and elevate brands
🔸️ Strengthen and position leadership
🔸️ Drive growth and transformation
🔸️ Create resilience and manage risk
🔸️ Optimize and integrate communications 
🔸️ Advance corporate citizenship
🔸️ Design multi-stakeholder engagement
🔸️ Scale up for growth and new challenges 
 
Currently, I serve as a board member and advisor for SaaS growth companies.  I love meeting interesting humans and am an explorer of ideas and places through travel, cooking, the arts and being active outdoors.

Specialties: strategy, transformation, strategic communications, leadership coaching, brand, corporate affairs, M&A, environmental sustainability, social impact, enterprise and reputation risk, crisis & issues management, philanthropy, CEO succession, executive positioning, stakeholder intelligence, high performance teams, board advisory, corporate governance

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Roberto Munoz

Jerilan G.

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