Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Syntrofos.co

Passionate about purposeful leadership, social impact and helping build a more sustainable business world. 
Founded Syntrofos.co as a platform and collective to bring the best available capabilities, innovative solutions and ways of working to high-integrity leaders and their teams to breakthrough new levels of business performance, agility, resilience, corporate health, collaboration and engagement.

Founder

KPMG UK

Led the integrated risk consulting practice covering risk transformation, governance, regulatory risk & compliance, enterprise risk management, internal audit, cyber, resilience and technology.
Worked as a trusted partner for Boards & Exec teams in major global corporations on strategic and emerging risks, effective governance & decision making, the changing regulatory horizon, ESG & the transition, organisational design / operating model innovation, culture and change management to bring greater agility, develop new capabilities, protect and grow value in our increasingly complex, disruptive world.
Personally led the design and delivery of major licence to operate / risk / regulatory remediation & transformation programmes for the world’s largest Big Tech, Energy and FMCG corporations, along with critical UK Government departments.
Was a senior sponsor and presenter on KPMG’s C-Suite Programme to create great leaders of the future, a passionate supporter of diversity as an ally of our LGBT+ network, Breathe.

Partner, Head of Risk Consulting

Drove and embedded breakthrough transformational change around customer, conduct and culture across retail, commercial, private and investment bank businesses.
Led the redesign of business and operating models, to implement an agile, high performance and sustainable, human-enabled digital bank.

Head of Conduct Transformation

KPMG Boxwood

Led the design and delivery large scale, multi-discipline business transformations to drive up business performance and company valuation.
Programmes included the digital transformation of a global asset manager, global organisational transformation of a leading FX player, business and IT transformation of a major mortgage provider, cultural transformation of a leading commercial bank, customer-led transformation of a global private bank.

Head of Financial Services

Barclays Wealth Management

Led the customer experience stream of the global business transformation which repositioned the focus on seamless client experience, delivered major client-orientated performance improvements, transformed complaints management and increased revenues from client retention during the period.

Head of Customer Transformation

Huntswood

Bought in to drive growth in the consulting business through improved marketing, sales and thought leadership. Developed a leading conduct propostion and led the design and delivery of numerous high-profile treating customers fairly (TCF) programmes across the industry, multiplying the revenues of the business.

Partner, Head of Transformation

Capgemini

Established the Regulatory Compliance Practice focused on creating competitive advantage for clients through the effectively delivery of risk management solutions across people, process and technology. Responsible for UK and Northern Europe Business. Solutions focused on SOX, Basel, MiFID, COBS & FOI requirements. The practice achieved revenues of £20m from a standing start.

Head of Regulatory Compliance

Responsible for marketing, lead generation, PR and proposition development in Technology Services Division. 
Part of the new management team who successfully turned around this division, delivering significant growth during this period.

Marketing Director

Responsible for SAP & HP Alliances, the largest software and hardware players with CGE&Y globally. 
Repositioned CGE&Y into a proactive strategic partnerships with both companies creating successful joint collaboration around a number of major transactions.

Alliance Manager

Led the e-business incubator, then moved into a business development role in the then fast growing area of CRM.

Management Consultant

Nysis.com

Founder and the Managing Director of a Dot.Com that delivered the first cloud-based service for billing, customer care and CRM solutions to the telecommunications industry.

Managing Director

Computer Sciences Corporation (CSC)

Helped set up the Travel & Transport Sector with responsibility for mass transit, RFID and customer management solutions.
Part of the team who won the President's Award for Innovation in the company.

Philips Semiconductors

Responsible for Northern European sales and marketing in Cryptographic Smart Card and RFID technologies used in Banking and Mass-Transit Travel Cards.
Also held a number of strategic account management roles in Telecoms and Automotive sectors to support the UK’s fibre optic network and car control systems respectively.

Business Development Manager

Recognised for leading global businesses through breakthrough transformation, often in highly sensitive, complex, and challenging situations. 

Rich and fascinating career that spans industry and management consulting leadership roles from a senior partner in a Big 4, managing director in HSBC, through to leading a tech start-up.

Passionate about purposeful leadership, social impact and helping build a more sustainable business world. 

Proven track record of working in partnership with Boards & Execs across multiple sectors to create alignment and new understanding around the true current situation, which is needed to then co-create the right engaging, future-state solution and compelling case for change.

Energised and hands-on to then help turn vision and strategy into a reality as a transformation architect and coach of business model, operating model and system change, supported in parallel by extensive experience in shifting the mindset, culture and behaviours required to unlock and reinforce new levels of business performance, along with a passionate focus on embedding better customer, employee, risk & regulatory, business and social outcomes.

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Roberto Munoz

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