Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Iterable

VP of Sales, North America

Chief

Member

Okta

Second line sales leader responsible for the go-to-market function for our security and identity products, driving new business and upsell in the largest and most strategic accounts in the central region (Chicago, Midwest and TOLA). Revenue responsibility of over $165M, 3 sales leaders and 25 individual contributors.

Area Vice President of Sales - Strategic Accounts

data.ai

Vice President of Sales leading the new business function for North America, South America and EMEA. Responsible for building a world-class sales team and landing new logos for data.ai.

Vice President of Sales, Americas and EMEA

Salesforce

I accelerated the growth of the Marketing Cloud’s enterprise sales division through innovative sales programs, internal culture-building initiatives, and a comprehensive professional development strategy. By building connections with complex organizations across a National region, I revitalized under-performing segments and expanded the scope of Salesforce’s sales and marketing efforts. During the last year of my tenure my focus lay in developing relationships within the discrete and process manufacturing, new logo, auto, energy, and utilities industries.

Key Achievements:
► Scaled team operations to match rapid organizational growth while prioritizing internal engagement, hiring 14+ individual contributors and creating an awards program to incentivize top performance.
► Founded the Flourish women’s development group in 2021, creating opportunities for professional development, networking, and personal growth in the form of a 10-month program.
► Partnered with leaders organization-wide to develop the Mastering Sales Leadership training program and presented webinar sessions on product storytelling and sales proposal best practices.
► Founded the region’s Diversity Council to promote inclusive hiring practices 
Team consisted of five Regional Vice Presidents and an account executive team of 35 individual contributors. $100M ARR, $31M quota. 

Accomplishments: Founded “Flourish” which is a 10-month program for top women in Marketing Cloud to learn from each other and guest speakers, leveling-up their experience and confidence in 2021 and 2022.

AVP - Marketing Cloud, Enterprise

As I transitioned into senior leadership roles within Salesforce, I created the go-to-market strategy for the developing Life Sciences Enterprise Sales unit, building connections with the top global pharmaceutical and medical device companies through an industry-specific approach to market development and customer engagement. Due to my success I expanded the reach of Salesforce’s Central region, acquiring high-value accounts across industries ranging from travel, hospitality, tech, communications, and manufacturing.

Key Achievements:
► Exceeded annual quotas by up to 128% while developing and growing a team of high-performance account executives, securing more than 200% in year-over-year growth.
► Strengthened connections between regional vice presidents across the Enterprise Sales organization by founding and facilitating the “Leadership Lunch” series, promoting knowledge-sharing across diverse teams.
► Advanced Salesforce’s thought leadership goals as a key representative during nationwide and local events – opened the Boston World Tour key note presentation and interviewed the coach of Indiana’s WNBA team as part of a cross-functional recruitment marketing initiative.

Regional Vice President -Marketing Cloud, Enterprise Sales

I led a team of seven to broaden the reach of an evolving channel partner ecosystem, building relationships with resellers, solution providers, and service providers nationwide. I prioritized pipeline growth and new business opportunities to expand the region’s client base and gain continued buy-in from internal partners.

Key Achievements:
► Exceeded annual quotas for two consecutive years, establishing a culture based on transparent communication and client engagement.
► Expanded the region’s growth by acquiring and onboarding six new solution provider partners within two years.
► Earned recognition for creating the top Marketing Cloud reseller business nationwide, placing within the Channel Top Performer’s Club in 2014.

Regional Vice President | US Channel Sales

Herron Classical Schools

Board Member

Random Acts of Flowers - Indianapolis

Chairperson of the Board for RAF Indy, 2021-present

Chairperson of the Board

ExactTarget, a salesforce.com company

Acquired and developed strategic partnerships with interactive agencies and solution providers, co-developing strategic roadmaps to drive account growth and customer success. Exceeded 100% quota attainment for five consecutive years, earning placement within the Top Performers Club in 2012 and 2013.

Channel Account Executive

Indecon Solutions

Director of Recruiting

Protis Executive Innovations

Team Lead - Consulting Services

I create welcoming, goal-driven work environments that enable sales professionals to deliver world-class results.

Throughout my 20+ year career as a sales leader and culture-builder, I have earned recognition for my ability to align teams with diverse goals under customer-focused strategies. I take every chance I can to empower my team at the national level establishing a bottom-up approach to sales management to get the best from professionals across levels of leadership. In addition to generating revenue on behalf of enterprise clients, I prioritize strengthening relations with employee resource groups and diverse communities, guiding organizations such as Random Acts of Flowers and The Sussy Project to create lasting, positive impact. 

Core Strengths:
► Enterprise Sales Leadership
► Digital Engagement Strategy
► People Management & Leadership Development
► Employee Empowerment
► Thought Leadership

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